GUEST · EP 014 BILLY BOMAN
Billy Boman
AI creative director; background in fashion design and UX/UI design (PayPal, Vodafone); teaches AI at Berghs School of Communication
On Fast Hours October 20, 2024
Midjourney: The Ultimate Creative Multiplier w/ Billy Boman
ft. Billy Boman
Episode 14 is a guest interview with Billy Boman, a Swedish creative who moved from fashion design and UX/UI into AI-driven commercial and music-video production. Boman explains how he trains Flux LoRAs for product-accurate renders, why he calls working with AI 'directing a fluid intelligence,' and how Midjourney let him make a personal short film that, he says, got the best response of his career. Rory and Drew push him on gatekeeping, job fears, and the entrepreneurial mindset AI rewards.
- Train a Flux LoRA on 15-25 product photos to get 95-99% accurate renders; Billy says intricate stitching and small text are still the hardest cases.
- Prompt for the video model while shooting the still: Billy says a bad source image can't be fixed with motion, like a bad ingredient ruins a dish.
- A working AI production team splits into three roles: an AI-art-director generalist, a ComfyUI-fluent 'creative technologist,' and a traditional Photoshop retoucher, says Billy.
- Midjourney output doesn't have to stay flat: Rory vectorized an AI generation into a logo, and Billy has turned flat images into 3D objects for Cinema 4D.
Billy Boman, on the record
“I typically say also when I teach that like working with AI is like directing a fluid intelligence. That is the best metaphor I've come up with.”
“Why would Dunkin' Donuts steal Starbucks image when Dunkin' Donuts can make whatever the hell they want in their brand colors, in their brand aesthetic, whatever they want.”
“This is just a flicker. What we're seeing now is just a flicker … and that's profoundly exciting to me.”