EP 020 · 77 MIN POST 16 TIMES A MONTH, NOT 15
What Midjourney Taught Us (And Can Teach You) About Social Media Success
The short version
Episode 20 marks Fast Hours' 20th episode with a deep dive into how Rory and Drew built large followings on LinkedIn and X by posting AI content. Rory shares his own analytics: going from 15 to 16 LinkedIn posts a month lifts his impressions roughly 60%, and he ranks reposts above likes and comments as the real growth signal. They also cover repurposing carousels into paid Gumroad guides and close with Midjourney's office-hours recap, including another V7 delay.
Key takeaways
- 01
Rory's LinkedIn data: going from 15 to 16 posts a month lifts monthly impressions from about 500K to 1.5M — post four times a week, not three.
- 02
Rank engagement by value: reposts beat comments, which beat likes. Rory says he builds content to be reposted, not just liked.
- 03
Give away more than feels comfortable in free posts, then reserve one extra detail (like copyable prompt text) as the reason to download a paid Gumroad guide.
- 04
Build a 'second-level connection': pairing Midjourney content with a personal interest (Lord of the Rings, golf, fishing) attracts followers beyond just AI-curious ones.
- 05
LinkedIn, X, and other platforms reward different formats: 40-page carousels worked on LinkedIn but flopped on X, where short storyboard threads took off instead.
- 06
Track your own data instead of guessing: Rory found Saturdays around 11am consistently outperformed every other posting time for his LinkedIn engagement.
- 07
Don't chase virality: Rory's biggest viral post (a Runway Motion Brush clip) brought disproportionate backlash, and he warns unexpected virality rarely feels as good as it sounds.
Receipts · said on the record
“Follower count doesn't mean sh*t, at least to me. I would rather have an engaged audience — I would rather see the same people show up over time, as well as new people.”
“I did a post around a whole Lord of the Rings style restaurant. I made it up. People liked Midjourney, but then I found this whole other audience that liked Lord of the Rings.”
“I'm averaging a 60% increase in impressions per month. The difference is only between 15 posts and 16 posts a month. … At 15 I sit around 400 to 500,000 impressions over the month. If I go to 16, it sits around 1.5 million.”
“You have your likes, then your comments, then your reposts. Repost is what you're looking for, really. … I never built for likes. I was built for reposts.”
“The rule of reciprocity: you give, give, give, and people eventually want to give you something in return. We could just be giving and not asking, and then all of a sudden something comes inbound — somebody bought a guide, or wants to hire us.”
“Don't hope for virality, because it sucks half the time, maybe more than that. It's awesome when it happens, but sometimes you just get peppered by the worst kind of people at every step of the way.”
Chapters
Questions this episode answers
Why do Rory and Drew recommend LinkedIn over Instagram or X for AI creators?
Rory argues LinkedIn has a higher-caliber, verified professional audience with less trolling, supports multiple content formats, and even shows followers when someone with a large audience likes a post, giving extra organic reach Instagram doesn't offer.
How much does posting frequency affect LinkedIn growth?
Rory says his own tracked data shows a stark jump: posting 16 times a month versus 15 takes his monthly impressions from roughly 500,000 to about 1.5 million, so he recommends four posts a week over three.
What matters more on LinkedIn: likes, comments, or reposts?
Rory ranks reposts as the most valuable signal, ahead of comments and likes, and says he creates content specifically designed to be repost-worthy rather than just likeable.
How do Fast Hours' hosts repurpose content across platforms?
They reuse carousels and PDFs across LinkedIn, X, and Gumroad, often trimming length or adding extra unlockable detail, like copyable prompts, as an incentive to download the paid or gated version.
What did Fast Hours say about Midjourney's roadmap in this episode?
As of this recording, Midjourney told creators V7 was unlikely to ship before Christmas, with improved character reference, an image-to-video model, delayed 3D features, and multi-profile personalization all still in progress.
Show notes
What Midjourney Taught Us (And Can Teach You) About Social Media Success
Milestone alert: 20th episode
Drew Brucker and Rory Flynn pull back the curtain on how they built thriving social media audiences (and businesses) from scratch.
After spending two years growing massive followings teaching Midjourney on LinkedIn, they reveal their proven blueprint for turning technical knowledge into engaged communities and real business opportunities.
From critical posting patterns and engagement strategies to content formats that actually work, Drew and Rory share how they cracked LinkedIn's code to generate 1.5M+ monthly impressions. They break down why most creators fail to gain traction, expose the data behind their most viral posts, and explain how to strategically inject personality into professional content.
The duo also tackles hard truths about audience building - why follower counts are meaningless compared to engagement, how to handle negative feedback when posts go viral, and what it really takes to stand out in saturated spaces. Plus, they share their expansion strategy beyond LinkedIn and reveal exclusive Midjourney v7 updates coming in 2024.
Learn the exact frameworks, workflows and psychological triggers they use to build authentic connections and drive real business results.
