GUEST · EP 083 INGI ERLINGSSON
Ingi Erlingsson
Founder of SYSTMS; built Golden Wolf and sold it to Doodles, became Doodles' Chief Content Officer
On Fast Hours September 20, 2026
20 Year Creative Vet Sold Golden Wolf to Doodles, Then Went All-In on AI
ft. Ingi Erlingsson
Episode 83 profiles Ingi Erlingsson, who built Golden Wolf, sold it to Doodles, and now runs the AI-systems studio SYSTMS. He walks through his ComfyUI pipeline for custom nodes, tracked-data overlays, and transition LoRAs, compares Wan 2.2, Krea 2, and GPT Image 2.5 for pixel quality and anatomy, and argues that giving an agent a goal rather than a task matters more than any single prompt.
- Learn one model deeply instead of chasing every release: Ingi calls Wan 2.2 the best model for pixel quality precisely because he knows its quirks cold.
- ComfyUI overlays don't have to be decorative: Ingi's tracked-dot and bounding-box graphics are extracted directly from the video's own motion data.
- You can build a working custom ComfyUI node in about ten minutes by just describing the effect you want to an LLM.
- Train video LoRAs for movement, not style: a strong image model plus Wan already delivers the look, so the LoRA should teach transitions instead.
Ingi Erlingsson, on the record
“What I realized was that I'd spent my entire career thinking that brands were brands and agencies were out there looking for something cool. But but brands are looking for something that sells.”
“The conversation became only about the tools. Whereas like the point is that like you can use all these tools together to make something really, really interesting.”
“The other reason why I work in the way that I do is that I just really like having control. … It wasn't mine, right? I wouldn't feel like it was mine because it wasn't my idea.”
“That's where LLMs are going, right? Like it's like you if you define your goal well enough, it will figure out how to get there.”