Ep. 9: Midjourney After Dark: Video, Personalization, Editor, v7, Depth Control, Personality Survey + More

0:00Intro

Play from 0:00 8:88 0:00 What's up, everybody? Midjourney Fast Hours. We're doing a things a little bit different today. Rory's traveling internationally. We've got a busy week, but we promised that we would deliver, so here we are. We got an episode that we're going to go a little bit off the cuff here. Not a lot of planning ahead of time, so we'll kind of see where things take us, but having said that, a lot going on with Midjourney office hours today. We're recording this on a Wednesday.

Play from 0:27 8:88 0:27 A lot of updates. A lot of big updates. A lot of updates even from last week, so I think that makes for a very interesting conversation as we're trying to keep up to date with some of these changes, what's in the fold, upcoming features, what's changed, the vision, all that good stuff. So, we're back here with you today, and I think what we're doing, right, Rory? Midjourney after dark. I mean, we're going to we're going to bring a little glass along with us. Cheers. Cheers. Cheers, buddy. What you got over there?

Play from 0:53 8:88 0:53 Well, I'm you know, there's always a big big decision for me. I'm a very, I don't know, situational kind of decision maker when it comes to drinks. It's 95° today. I was like, you know what? Gin and tonic sounds like the sounds like the move. It just felt appropriate. I don't know, but what do you got? Yeah, so wife and I opened a bottle white wine earlier. Okay. break to put the kids down to sleep. Now, little whiskey after dark. So Dad time.

Play from 1:21 8:88 1:21 Daddy juice. You know what? We deserve it. We're both dads. We're working hard. We're grinding. Man, this is a I have to say we are just dropped the just dropped the baby off at grandma, so we are now I don't know. What is this? Like a full night of sleep? I don't know how this feels. I'm I'm very very concerned that I'm still going to wake up like it's a normal normal like 3:00 screaming session, but dude, I mean, I rarely get it to have a drink. I don't know. We're we're at 9:15 p.m. right now. I rarely get to have a drink. I'm normally in bed. So, whatever you guys hearing right now, you're hearing like total stream of consciousness, no no thought, just vibes rolling right now. So, that's listeners are going to miss Baby [name], you know, in the background.

Play from 2:05 8:88 2:05 Screaming in the background always. Yeah, man. I mean, for real. So, my kids are asleep, your kids with grandparents. This is night number two with just you and your wife. I mean, alone, bro. How does that feel? I mean, Oh my god. We slept till 6:05 yesterday. Or this morning, sorry. See, I don't even know what day it is. It's just like woke up and I'm like, why is there why is it somewhat late outside? This is weird. I don't get it. My dog is all out of whack. We're all out of whack. So, it you know, all it takes is one, you know, 12-lb baby human to just direct the ship.

Play from 2:38 8:88 2:38 And then, before you know you don't even know how to live without her. So, uh it's crazy though, man. It's crazy. For those of you that don't know, Rory's thick in the woods. This guy's 3 months in, he's in he's in it. He's still got a little bit a ways to go before he gets out of that first year. So, the fact that he gets to travel, do a little trip, do a little speaking internationally. Man, you're a lucky guy, man. I haven't done an international trip since the kids were born. I'm 3 and 1/2 years in, and it is killing me. It is absolutely killing me, dude. So, if anything hit it off on that, too. We were talking like, you know, random spots that we had been in and it was like, oh, it's Drew likes to do some do some crazy stuff.

Play from 3:17 8:88 3:17 Yeah, we were talking about we were we were talking about Italy. We were you were you were telling me I mean, cuz I know you guys have gone a lot. That's another I mean, that's another spot we're trying to go back to, explore the southern parts, Sicily, Sardinia, you know, like all that all that good stuff. Hell yeah. For everyone who's listening now, I am heading to Budapest for a speaking engagement next week. So, you know, look, I Budapest probably never in my top five of places to go. It's always been in there of like I want to go there. I want to go check it heard it's pretty dope.

Play from 3:48 8:88 3:48 Yeah, but it's never like, you know, it does it top some of the other things on the list first. It's always been hard to like kind of maximize that with the time that you have, right? I want to go, when do I go, am I ever going to go? You know, then you get invited to go speak somewhere and you're like, "Hell yeah. Now now let's let's force the issue. We're going to Budapest." So, I'm amped about that, man. I don't I don't know like I was just telling you before, I don't know the language. I tried. I was like normally I try to like chameleon my way in to a situation like that.

Play from 4:17 8:88 4:17 Give me your hello, man. I think I looked it up and it was hello. That was Or at least that's what I swear to God. It was like I Google I did Google Translate and it was like, you know, hello in English, hello in in uh Hungarian. It was hello. Hello. that for one second. No. No way. I don't even remember the other ones. I got to look them up before I get on the plane or else I'm going to be a total Russians Russians privyet. My wife's My wife speaks Russian, so like I'm good by that. Yeah.

Play from 4:45 8:88 4:45 All right. Okay. If I could remember it was like, you know, like good morning was like kezjem or something like that. I'm You know, guys, I'm sorry for butchering. If there's anyone here from Hungary, please don't hate me. I'm trying. I'm going to try to learn before I go. On the airplane maybe. Or at least like listen to some people say it and then regurgitate it. I'll do my best. It's only so much that I can stick in this brain of mine. That's going to be That's going to be an awesome trip, dude. And I mean the fact that you guys had a couple nights before the trip, too. That's dope. You know, like ease into it, you know, like kind of take a deep breath. It's not so chaotic.

Play from 5:17 8:88 5:17 Then you make the trip. And I know you're going a few days early. So, like it doesn't feel like too stressful. You know what I mean? Need it. Because this time, you know, the when I did this in Bangkok in December, my wife was pregnant. So, it wasn't It wasn't as chaotic and I'm I'm thinking about the last couple speaking engagements I've done. I've had like, you know, I go into this hole for, you know, 5 6 days. I just like 12 hours on the presentation, write the speech, like make the revisions, nail it out. This time I've been working on it for like 3 weeks and I was basically down to the wire today to finish this thing. Every time I get going, it's like, you know, poop in the pants. Every time I get going, you know, screaming fit. I'm like, oh my god. I need more than 2 hours at a time to work on this. But, hey, baby [name], I love you.

Play from 6:02 8:88 6:02 Just, you know, every once in a while, 2 to 3 hours, that's all I need. She's very vocal now. Very very assertive. She's in her in her young age. It'll It'll start to get a little fun now. But, did you just say you pooped in your pants? Cuz Uh, you know, not not me, but, you know, I basically I I end up getting the uh the second-hand poop from, you know, [name] pooping her pants. It gets all there either all over me, you know, I'm sure like parents are listening, you know, holding the baby on the chest, you know, trying to have a nice sweet moment, end up with poop on the shirt. Then, sometimes you don't even notice cuz you're so tired. You walk outside to walk your dog in the middle of New York with all over your shirt. So, that's how that's how this stuff goes, Don't miss the blowouts, dude. Blowouts at the back.

Play from 6:46 8:88 6:46 Oh, man, all the time. This is Midjourney after dark, by the way. This is the This is the hard-hitting stuff you don't get to hear on our on our normal episode. But, it is funny when it happens cuz you just like you hear it, you know what's going on, you make that you make that dash to the bathroom or to the changing table. Like, please don't like please don't let it be everywhere. You know, don't want it to My My nightmare is it happening in like the swaddle or in like her little sleep situation cuz then that would just be like a whole That's like a 3:00 a.m. We got to go in the bath kind of thing.

Play from 7:19 8:88 7:19 Have you got the poop in the tub yet? Mhm. Not yet. We're still sink baby. So, I'm sure that'll happen fairly soon, though. At least once. At least once. Yeah. You know, every every bodily fluid has been all over me for the last 3 months. So, you know, what's what's some poop in the tub? What's some poop in the tub? What's some poop in the tub? That's the name of the episode. go into this episode. We might call it that. We'll see. Check back with us.

Play from 7:45 8:88 7:45 We'll see if they allow it. Don't send this to YouTube. Don't please don't. Yeah. I mean, we're we're we're going to get a little ratchet with this, but at the same time, like let's let's jump into like office hours updates. I feel bad, guys, because normally I'm sitting in on this. I have a chance to really digest this. Did not get a chance to sit on this one live, but we do have all the notes. Read through all the notes. Lots of changes. Lots of changes even from last week as I mentioned. So, let's dive into that, man. I'll I'll get us started and then we can just bounce back and forth. We got a lot to update the people on. So, first things first, personalization. Let's talk about upcoming features and updates here.

8:15Personalization Update

Play from 8:22 8:88 8:22 Personalization system. So, we kind of hinted at this if not alluded to it last time, which is there's going to be a system with multiple personalization profiles that roll out, right? And now how that works in terms of is it going to give you a different personalization, you know, code or profile per style or how that's going to work, the inner workings of that, I'm not really sure that they've laid that out yet. But I do think if nothing else, right, what we can glean from that is that's going to be even more powerful and versatile to take in, right? You're not trapped into one single personalization model that you may or may not be happy with, right? You have more than one option. From a versatility standpoint, a creativity standpoint, that's a great thing. So, they mentioned that general upgrade with that as well

Play from 9:09 8:88 9:09 for diversity in the styles, better understanding of variations and dependencies in the user preference. And in terms of the release, don't have a date on that, but soon. Soon. So, if that helps, either 1 week from now, 1 month from now, 2 quarters from now. We'll see. But that's what you need to know about personalization. Yeah, it's interesting. I'm I'm very curious to see how this continues to roll out because it's been so I don't know. It's very unique in the way that it was with style tuner to what it is now and how it's sort of just like automatically updating and you're getting new codes.

Play from 9:46 8:88 9:46 I'm thinking about like from a UX perspective, like how to make this easier or simpler. Or like is it is it a button like the same way you add style? Would it be add personalization, you know, to it? But also have like a drop down with your codes. So you could you could do that. Could it be naming your codes? However, if you're able to do that like instead of my random you know, 2 VWXY36.

Play from 10:11 88:88 10:11 Uh sounds like a you know, like a football play. Um would like to maybe name that, you know, style one or I don't know. Just whatever I whatever comes to my mind, you know, pink apple. I don't get it. I I mean, I don't know. So I'm just trying to figure out where this goes and how we'll actually be able to remember the versions of our style code cuz that seems to me like the the biggest variable in all this. Right now, it updates as you rank images. So your your style code's always changing. It's a variable. It's dynamic all the time. I I love the fact earlier, right where you had the one and you knew what it was and it was more static. So this seems like you know, where we're at right now is more or less a temporary state. But yeah, you're right. I I have no idea how they're going to do that.

Play from 10:56 88:88 10:56 And it seems like with a lot of the updates that we're going to talk through and that we've talked to recently is this seems like almost a little bit of that inflection point or fork in the road where Midjourney is starting to kind of like really be a little bit more unique Mhm. in terms of where they're going versus where these other AI generation platforms are going, right? Like they're just it's it's different. And so we've talked about style reference. We did we went so deep on that last time. We've talked about personalization right now and before. And so those are like two of those core things that I think are just totally unique to to Midjourney, but yeah, it's it seems like now's the time where they're just going to go further and further in separate directions, especially with things like 3D, video. Those things are supposed to

Play from 11:43 88:88 11:43 be different than anything we've ever seen, almost like a new medium. So, how do we interpret that? What does that look like, right? So, yeah, it's like a lot of interesting things, also a lot of like challenges for them to work this into the UI and then provide a good UX user experience at the same time. I got to be honest, like they've been so impressive with being able to handle all these different controls and parameters and everything and fit them into a system that I tend to think is fairly simple compared to what it could be.

Play from 12:14 88:88 12:14 Very intuitive. Right? I mean, you open something like ComfyUI and you go into one of those nodes and you just try to interpret that for a first time, you know, from a first-timer perspective. You're like, I don't even know what is steps? What is seed? What is this? Right? Like, I don't know what that means, you know, with that first time I went in there and then I had to figure it out, but this to me is just they've they've done a good job, especially on something like the editor. Right? We talked about that where it's like we wanted a few different things and they kind of figured out a way to combine it all and make it seamless, which I was like, "Whoa." You know, from the Photoshop style dragging kind of resize to, you know, the brush strokes to, you know, the changing of the you know, the the scaling feature or the cropping feature.

12:45Editor

Play from 12:58 88:88 12:58 It was just like, that was a really smart concise way to do it. So, I'm just I'm just shouting out Midjourney on that one. Let's touch on that for a second with the editor, too, cuz, you know, last time we recorded, it was less than 48 hours of a release. Like, I I think we were still trying to wrap our heads around it. I mean, we we showed quite a bit. We demoed it. We, you know, obviously explained all the different things that it could do, but I think it's about as good as it can get for like this this new thing that's really jammed all these things together.

Play from 13:28 88:88 13:28 Obviously, there are some things that I think will improve over time like the scale out, right? If you're going to scale all the way down to 10, do something extreme. Yeah. That's where you're like trying to break it, right? It's got those the you know, we dove into that one example where if you started close, change the image. We hadn't seen that before. Also, 10% is quite a drastic Yeah, big kind of thing, right? I mean, that's that's you know, you have an image and then you're keeping a tenth of it and then you're building around that. Like that's that's a whole new concept in itself.

Play from 13:58 88:88 13:58 You know, the way that that whole scale out thing works, you're seeing sort of that breaking point with some of the things we've talked about in the past with pan and zoom out, how it starts to add these weird elements or stretch or skew things in a in a weird way. So, I think that's an obvious opportunity, but other than that, the ability to drag, fix composition, easily change aspect ratios, crop in. Like I think I've been using that a little bit, too, right? Where it's like I went a little too far.

Play from 14:25 88:88 14:25 Now, let me let me get back in, center this, move it to the left, the right, you know, all that versatility is amazing. I think this also got mentioned in the office hours, which we'll get to, too, but I think there was some mention of like brush size getting even a little bit smaller. Cool. You know, like when you go all the way down, it's still a little big, you know, but like maybe those more micro changes. But I I'm loving editor. What about you, man? What's any We saw we had a couple comments on, you know, that people weren't enjoying it so much. I you know, I find it to be less about like I need to make big changes and I need to make small changes, right?

Play from 14:56 88:88 14:56 Like I think that's that's more so how I'm using it right now. But when I've had to go when I've tried to go big and creative on it, I can get there. It's just you can't do it all in one generation. It has to be, you know, if you want to if you wanted to to me, if I wanted to scale down to 10%, like if that was the original vision, I'd probably be doing it in five or six steps. You know, like that's just how it just you know, the same way from doing maybe uh custom zoom or things like that. The more If you zoom too much, like you get the the weird artifacts and things on the edges. But in this in this case, if you did it by one zoom, you know, custom zoom 1.2, custom zoom 1.2, custom zoom 1.2, you're going to get like consistency. So, unfortunately, it's not going to save us some some Fast Hours there, but you're

Play from 15:42 88:88 15:42 going to be able to get what you want. You just got to do it with a little bit of patience. So, Yeah, I mean the other thing I think that's getting like lost over is the fact that you can accomplish multiple things in one regeneration now, right? Like so you could, for example, do the custom zoom and do a reposition of a composition in one fell swoop, whereas before you would have to run it, then do something. Like Yeah. So so again, condensing, you know, some of those steps I think is is also another benefit.

Play from 16:12 88:88 16:12 Maybe I should pull up an example of this cuz I was trying to test this. I could put it's probably good to good to show here on the editor. Yeah. Um So let's take a look at some of these examples, right? I think I showed this example a couple weeks ago of just this like this face with some smoke on it. This one to me, if I just wanted to go and scale this out and make some subtle changes, like normally when I'm doing this, if I'm going into editor and I'm like highlighting the lips and I'm saying neon lips, I'm not getting what I want. I'll be quite honest about that.

Play from 16:41 88:88 16:41 These smaller changes, like something like the lips or maybe just something like the smoke here, not getting what I want. But what I found is that I'm going when I'm doing it more so like step by step here. When I'm trying to work with the lips, I'm basically going and I'm changing and utilizing like pictures of lips. Like I just generate cuz I was like, oh, I don't have neon lips. I'm like, let me go get an image of neon lips or create an image of neon lips and then put it into the editor, right? As you know, a as basically like a Sref and an image prompt. And then bang, like it comes out. So, that was something that I think is like again, if you're not getting what you want, the best way I can try to explain this is if you're not getting like just this subtle edit of neon lips, what you want to do is go create an image of neon lips separately, bring it back in here, and

Play from 17:28 88:88 17:28 then use it as an image prompt or an S ref and just highlight the lips, and you'll get it. So, I kind of went nuts with this, and I was just like, well, what can I do? Can I change the smoke? Cuz we started Let's see if I can go through this quickly here. Like we started here, and then I was like, I want to change some of these sides here. I want to add some color smoke, right? So, I used an image reference here with some colored smoke. Cuz it wouldn't change the color for me when I wrote like orange smoke. But, I was like, fine, let's use a style reference and an image reference, right? Both. And then we'll change the smoke. So, then we kept going.

Play from 18:02 88:88 18:02 Then I was like, oh, I want neon lips. Great, let me add the neon lips. Cool. Now, again, let's add some stuff over here using a different I want a different texture of smoke, maybe a different color smoke. So, I'm using this image as a style reference and as an image prompt. So, now, again, you see how you can just keep going and adding to this and making it way more, you know, is it perfect? No. Is like this this to me is way more of what I was looking for. It's like different textures of smoke here.

Play from 18:28 88:88 18:28 We have like the silky, we have the puffy cloud, we have this like little wispy thin sort of look. So, you can just keep going on forever. You keep filling in the filling in the zones over here with whatever you need. And then, again, it's like utilizing and then testing different things. You can try to add different stuff. I don't know if that even looks good or not. But, realistically, that was just something that I was finding very useful was, oh, I want this smoke.

Play from 18:54 88:88 18:54 Text prompt is not getting me there. Let me use image and style weight or style reference to get it to what I want. So, that's interesting, right? If you're following along with us, we were talking about editor last time. We were wondering We were wondering, hey, does style reference like could you go in in editor and just to reiterate what Rory just showed, right? This is going into editor, making that change, and he's providing an S ref and an image reference, right?

Play from 19:21 88:88 19:21 Those were the two things that we were discussing on this pod, and we were just saying, "Hey, look, like I wonder if you can do that, you know, in editor." We tried it out. We showed you guys last week. We said, "Okay, yeah, it's possible." But we didn't really have a good use case for it yet. This I think is a great use case. The small changes, right? Because the things that you can do, and it's always been pretty good at, is the woman's wearing a shirt. Yeah. A white shirt. Okay, let me select this, and all of a sudden I can change that to a brown jacket. Relatively easy to do.

Play from 19:51 88:88 19:51 That's That's been that way since What was it? Re- Very region? Was the original? Yeah, the Very region is what it was originally called, right? But like you could do that even back then. Now, you know, like so so I think that's important to note is like that's a really good use case for something that's a little bit smaller. There's not as many pixels involved to change it. Because if You're right. If you try to change something that's super small, not a big part of the image, it's very hard to add or change something. To take it away, easy.

Play from 20:20 88:88 20:20 Yes. Update or add, much much more difficult. To be honest, every if you know, if anyone's going to go try this, style reference does a pretty good job. Maybe you have to up the style weight. But when I really want it and get it on the first shot and don't want to play around, it's image image prompting, too. So I'm putting it in as an image reference and a style reference, doubling up. Really just for the smaller changes, it's not going to like totally affect You know, if you did the whole image, if you highlighted the whole image in editor, it might. But if you're, you know, highlighting something like the lips, that's just really going to focus on the lips. Can the reason why I went and generated elsewhere. Just like I just want neon lips. I don't need any of the other features. I don't need it to focus on anything else. Just give me lips, and then I'll go and use that as a reference image. Again, we've talked about it. We say it every episode, probably. It's like building in pieces.

Play from 21:05 88:88 21:05 Yep. All one prompt. It's You'll get everything you want. Sometimes you want to make you want to get more creative and make some edits. That's how you do it. Yeah, and like the other thing is this may not be something that you run into a lot, but this is another tool to put in the belt, right? If you run into these circumstances where you've got a great image and you're trying to build on top of it and you want to save and salvage what you've already created and build more versus start from scratch, right? Because sometimes I I'll create a great image that's missing the extra 10 to 20% and I want to keep that. How do I alter it? How do I update it? How do I get it to the final product? So I think that's an important note. It sounds like, you know, overall editors that are pretty good spot. Consensus between us I I'd say it's pretty good. Midjourney mentioned model releases. We've been talking for a while.

21:45V7

Play from 21:51 88:88 21:51 6.1, 6.2, 7. Okay. Well, today office hours, do we do 6.2? Do we go straight to 7? Oh, okay. That's new. Haven't heard that before. Are we closer than we thought? Is that We might be we might be closer than we thought. Like, so you know, they also gave us a little bit more than soon with V7. They did give us likely more than a month away. So as we're recording this, right? We're the last week of August. We got a couple days left. What does that mean? Well, maybe end of September, first couple weeks of October, V7. I mean, and that's going to be a huge jump. Just to reiterate, that's going to be as big of a jump if not bigger than when we saw between 5.2

Play from 22:37 88:88 22:37 to 6. You're thinking, how does it get better than this, right? So you stack on personalization, you stack on all these other things that they're upgrading. You talk about faster performance, you talk about image quality, you talk about coherence. But it seems like it's closer than we thought. So I'm excited about that. I mean, we're I think like just even a couple weeks ago I was wondering like is V7 going going happen in four? Like I I I don't even know.

Play from 23:04 88:88 23:04 Let me ask you a question. Do you think Midjourney feels pressure ever? Like do you think they care that these other models are releasing and getting a lot of press and getting a lot of popularity? Cuz you know, you see something like Flux came onto the scene, burst on. They have the they're from the creators of Stable Diffusion, so they know what they're doing when it comes to, you know, having an API and really focusing on that type of business model.

Play from 23:31 88:88 23:31 Then you see, you know, we joked about this probably a couple weeks ago. I was like, does anyone even remember Ideogram? Does that even exist anymore? They come out with a new model. Fairly decent. You know, Flux gets integrated into Korea. And it's like, do you think they feel any pressure ever? Cuz they don't do any press. They don't talk about anything. There's no one on camera. There's no one posting anything. It's like, do they even care? Like I I I don't know if they're worried about losing market share. They don't have investors. So, like is it a is it a thing or they're just in their own world? Like what do you This is the the longest question of all time, but Hey, we love we love it, dude. I I honestly don't know because my vibe that I get when I'm on office hours is David is just so Shh. You know, he he's like very

Play from 24:17 88:88 24:17 level-headed, unemotional when it comes to things like that. So, it's hard to really get a read on it. I I The way that I look at that just as a profes- like a business professional and you know, maybe you do too, is just like he's been in the trenches before. So, that's number one. No investors, so that's number two. I get this sense that this is this feels like a altruistic, personal vision moving the pieces forward toward the future and having some sort of fingerprint on it. But it's you know, you're going to get to that point, right? Where how much ego do you have?

Play from 24:52 88:88 24:52 Yeah. How much insecurity do you have? How much pressure do you have even without the investors? So, I think that's a good question. It's just it's really hard for me to to really feel one way or the other about it. I think you have to at some sort of degree. To what degree? I have no idea. No idea. Like, you might lose some casuals to, you know, Ideogram cuz it can do text.

Play from 25:18 88:88 25:18 It's like, okay, cool. Like, you know, I I understand it, guys. You love Ideogram. Go ahead. I'm coming at it from someone who knows how to add text in post-production, so it's really never been a thing for me. I've never been like, I need to do I need text. So, like, it's never been a Personally, this is my opinion. It's never been like a deciding factor on what whether I'm using a tool or not. Same. But, it you know, for what I'm seeing with with Flux now, maybe I jumped the gun in saying that it was kind of not at the Midjourney level. It's not there from a creativity standpoint or a control standpoint, but the quality is good. And, you know, from a having the ability to train LoRAs and, you know, build APIs off of it. Yeah, it's awesome. It That's great. But, again, still, when you look at what we just talked about, every little piece of the editor feature, the parameters, the

Play from 26:03 88:88 26:03 control, the creativity, the little built-in sort of uh with the SRF codes, a little treasure hunt within. I think what Midjourney's done is built a the most rock-solid product community that I can remember. Where I I don't really care what they do. I'm still die-hard. Yeah, yeah, yeah. You got You got a lot of die-hards. Yeah. Totally on with that because the casuals are these people that I see where they're just like, "Yeah, I, you know, stopped using Midjourney a couple months ago. What's going on over there?" It's just like, "Oh, why did you stop using it?" You know, like, where did you go?

Play from 26:38 88:88 26:38 You know, like, I cuz if you really understood what what was possible, you wouldn't stop using it. You definitely wouldn't be switching a whole 'nother tool because the way that I look at it is like, we've gone so far into Midjourney, something would have to be amazing. You know what I mean? For me to even start really going deep into something because like whether you like it or not, you kind of put a stake in the ground and I I think part of it's luck, part of it's intuition, part of it's like experience, but like one of the things that stood out to me initially was like this feels like the one I want to attach myself to. And at that time, right when it like it was stable diffusion or Midjourney.

Play from 27:20 88:88 27:20 Yeah. What are you doing? You know, like so for me I got I remember a friend of a friend who he was all in on stable diffusion. I was all in on Midjourney. Both photographers. He would only talk about stable diffusion. I would only talk about Midjourney, you know, and it's just like yeah, like this is this is where I'm at. Like I just love Midjourney and again, like I think we've we've talked about this as a thread throughout these episodes, but Midjourney builds a community. These other ones don't have a community, right?

Play from 27:50 88:88 27:50 Flux, cool. Does it have a place for people to interact outside of the social channels or threads or the replies and comments? Like no. Do Do you need that? Like is that a necessity? No, but community is what Like if you go to any business, the gold standard is to have a community of advocates that do the selling for you. That's what Midjourney's got.

Play from 28:16 88:88 28:16 That's what Midjourney's got. I mean, Flux Flux has it to a degree of people are bragging. Flux caught up to Midjourney. You know, like Yeah. RIP Midjourney. You know, like how many times? Like RIP Midjourney. killer. RIP ChatGPT. Like get the out of here. Yeah. You know, like what are we doing? Because no, like you're just literally trying to get a hook clickbait.

Play from 28:42 88:88 28:42 Yeah. But no, like I think that's that's part of it. Like Midjourney just again, has so many of these differentiators that to me, and going back to your question, maybe the longest answer ever to the longest question ever, There we go. is just like they've been true to themselves and just totally doing their own thing. I have no idea how much they're paying to the competition. It just seems like enough. Like they know enough and that's it. They're like they're Michael Phelps in the water. You know, that whole meme with the dude from What was he like South Africa? Back in the 2016 Olympics. Dude, look at this.

Play from 29:19 88:88 29:19 And remember there was like that meme where Phelps is swimming in the water and it was the whole thing of like, "Dude, winners do not care." Oh, yeah, yeah, yeah. That was a great one. Second place was looking at first place. Yeah. First place ain't looking at second place. You know, like so I think part of that's true in the sense that Midjourney knows where they're at, but they're not worried about it. And I think that's also, again, goes back to all those other things that we mentioned with the investors and their vision and more of this like authentic, altruistic vision behind it. So, that's that's the two cents.

Play from 29:47 88:88 29:47 You know what you just reminded me of? This what this feels like, especially like when it was just Midjourney and Stable Diffusion. Felt like the difference between Mac and like PC back in the day. Yeah, good. All right. Yeah. you know, Stable Diffusion was your PC, very technical, could do a ton of stuff, could really If you knew what you were doing, you could do whatever you wanted with it. Mac came around and like packaged it up in a very easy way, digestible way. They made it fun, you know, think about things like chaos and weird. Like, you know, you're not seeing that in other image generators where it's I mean, maybe, you know, some like Leonardo and stuff like that, but really, you know, calling a parameter weird and just saying like, "We don't even know what it is. It's just like a random number and you're going to get a random output." It's like, "Okay, cool."

Play from 30:32 88:88 30:32 So, that that to me is what also is is interesting. There There feels like a personality behind it, which I think is also easy to latch on to because it's not so technical like as stable diffusion or some of the stuff in comfy UI or flux or whatever. You know, it makes it just it's just more it's built for the people to make it easier for them. And that's you know, regardless of if people think it's easy or not. I know there's a lot of people who think it's like the most complicated tool on the face of the planet. We've just been in it for so long. So I you know, I get it. But I was just thinking it when you were talking about it I was thinking about that commercial. I think it was probably one of the best commercials of all time. Was like the Justin Justin Long?

Play from 31:12 88:88 31:12 Yes. Justin Long and then the other I mean, that was probably the the most simple but like perfect encapsulation of the entire thing because it was. Like you you knew everyone that looked like that dude. Who had a PC and you knew everyone that looked like that dude that had a Mac. That was that was low-key savage. But they like they knew their target audience. They knew what their go-to-market strategy was in terms of like who they need to adopt it. They were almost going to the future generation of who's going to be using this tech. Whereas like, hey, the tech launched and instantly you're going to the people that are old enough to appreciate it versus like kind of that beginning of the spectrum. The long-term vision but also like the cool thing. And 40-50 year olds, maybe some care about

Play from 31:58 88:88 31:58 cool. Most of them don't, right? Like I mean, we're dads now, dude. I mean, diminishing returns on cool. Way down. Way down. But you know what I mean, but yeah, fascinating question. Fascinating question. I mean, we could talk about that for a long time. But I I do think that's something that we've constantly talked about with Midjourney. So Yeah. Yeah. I'm just I'm always curious cuz you cuz we never get anything from you guys. Midjourney, I'm talking directly to you. Please just give us something every once in a while other than a random tweet.

Play from 32:26 88:88 32:26 Maybe. Maybe just for us. Maybe just on the maybe just give us a little insight on the Discord. Who are you guys? Yeah. Yeah, a lot of people ask. They they ask me so I know they're asking you to Are they paying you to to talk about me? No. No. No? No. No, I wish. Please. Well, we'll take donations. Yeah, we're we're degenerates just like you cuz you're listening to us, but Oh god.

Play from 32:53 88:88 32:53 Yeah, so, you know, going back to the C62 V7, uh you know, we kind of covered some of that. Like what what do you expect from a V7? Obviously, it's just going to be huge jump. Now, we've talked about the image quality. How good can that get? I think we're getting there. We're getting very close in terms of like a static image, how good can that get? You know, I would even say in some cases, depending on what the prompt is, like you could get something that just seems like too much right now. I mean, you could even before when you really ramped stylize up, but now you add in something like personalization, stylize, like you can you can get there. It's just then what? So, that's that's what we've, you know, gone back to. Then I think it's really like the manipulation of the tool, which brings it brings me to the next point, which is like depth control.

33:30Depth Control

Play from 33:38 88:88 33:38 Yeah. You know, that's something that's in dev, so they're just trying to sort of think about how they present that in the UI right now. We don't really know. It's going to feel different from what we know about Midjourney creations in that aspect. I think that's going to open some doors into things like consistency, posing, depth, accuracy within the depth, you know, like so like tighten those things up, some of those loose things that still exist in the tool in the platform. So, looking forward to that. I have no idea what to expect with that, honestly, because Look, I I know Stable Diffusion's had depth control. Have I been in Stable Diffusion? Guys, I'm going to keep it a hundo with you. I've never been in Stable Diffusion. I just haven't. But, um I I have I've been in Leonardo, right, which is a part of that. And And so, I

Play from 34:24 88:88 34:24 do know that like posing is super important. If you're going for a photo shoot, you're talking about like some of these really specific use cases and verticals where you're looking for consistency and character reference and and like things like that. Like this is this is going to be huge, too. Now, again, huge challenge with UX/UI, how do you build that in in a way that doesn't start to overwhelm people, you know, because Midjourney's trying to keep this gap not too wide, I I think. Like if I'm thinking about this of this is my company, you're going to have power users, but you also want to feel like you're providing a good enough new user experience where the learning curve isn't too much, either, right? Like Are are there nuances and intricacies that you're going to discover as part of

Play from 35:10 88:88 35:10 putting in reps and hours and time? Yeah, of course. But like I think that's that's got to be at least part of the the vision there, too. Yeah, it'd be interesting to see how they do it. They'll probably make it very similar to what they've done with like style reference, that that type of experience, maybe. Just a guess, I don't know. I'm really interested to see cuz this one doesn't seem like an easy add to the site, if that makes sense. Like I Like I didn't think the editor was going to be easy, they did it in I don't know, like a week and made it like all flow together. So I'm I'm not smart enough to do, you know, the dev work like that, of course, or to even conceptualize that.

Play from 35:44 88:88 35:44 So I'm curious about that. I mean, look, I I would love the I I would love to have the control in that feature. I would also love more of an update on the character reference. Yeah. very interesting what they did with character weight in the initial phases of it. I love that they actually can again conceptualize that, as well. But would really just like to see an update on that one. I feel pretty good that that's going to coincide with V7. Now, I don't have that in the office hours notes, but that's something that is high on those suggestions. It's something they brought up in the past.

Play from 36:19 88:88 36:19 But like too much character reference I think it's got to be a huge part of it. Multiple characters, consistency, tightening up the consistency. It's close in a lot of ways. Sometimes you get the same person, sometimes you don't, sometimes it's close enough where you can pull it off, right? Cuz that's going back to our last, you know, giant question here. I think that's probably where they're losing people. I know a lot of people now with the rise of the image-to-video models, they're really like, you know, they want to tell stories and they want to have consistent characters and Midjourney's not doing it for them.

Play from 36:47 88:88 36:47 I mean, look, granted, you can do it. I do it all the time. It's only because I spend so much time on the damn platform that I know exactly what to do, how to get to what I want. It's not simply replicable. It does take some testing every once in a while, but with that disclaimer being said, I know there's a bunch of people who have left Midjourney and gone to other tools to either one train LoRAs or two just something that has more consistent character features because they want to go then put it into Runway or put it into Luma or put it into Kling or whatever else is out there now at this point. But, it's a big thing cuz everyone is looking to do it. And that's, you know, again, they're working on video, so they're not concerned. But, at the same time, if we're talking about like market share, like people want to do that. That's why I style reference is so big because we

Play from 37:33 88:88 37:33 want to consistent styles so we could tell consistent story. They're going to want that as they start to build your worlds, as we say. Like we going to build these 3D worlds, but it all starts at character reference. I'm surprised it hasn't gotten an update. It would felt like it It felt like a They threw us a bone there with that one. It was Yeah. Like we just wanted something and they gave it to us. It's good enough. Yeah. Yeah. It's just say we Oh, we got it, you know.

Play from 37:59 88:88 37:59 Hey, hey, look. Like the other thing, too, is I have no idea their employee count right now. It's still low, right? Like the And And so, I have honestly, you know, just give them credit again, I have no idea how they keep up, let alone stay ahead in certain categories than other companies. Who knows? We know nothing about you guys. We This is all conjecture. We don't know anything. By the way, did you Did you say video cuz we have an update on video?

Play from 38:25 88:88 38:25 Ooh, let's talk about it. So 3D and video models, last time just kind of brought up 3D. Now all of the sudden video seems like it's further ahead than 3D. Hmm. Didn't know that. So here's what they said on last office hours, possible release of V6 video model before V7. When did I say V7 was going to launch? They said about likely a month away. What the Little over a month away.

38:30Video

Play from 38:51 88:88 38:51 So they're talking about video capabilities. Video capabilities might come before 3D features. Possible release of V6 video model before V7. What are they doing? Why why you doing this video? I know. That's why I'm saying dude, this is like I mean it changes every week. So here's what they mentioned, 3D model is the collections nearing completion there. They're not testing it yet. It's not fine-tuning it yet. Video model development progressing faster than expected all of a sudden. So maybe that maybe there was an unlock there, but now that's been pushed up. I I was almost 100% certain we weren't going to see video in 2024 from Midjourney.

Play from 39:31 88:88 39:31 I didn't think so either at all. They've been They've been They've been saying that 3D was ahead of video for months now. In my mind I was thinking 2025 video Q1. Cool, like good with that time frame, like 6 months away, like still exciting as hell. But yeah, like so that's been pushed up. They're debating whether to release earlier versions to I guess gather data with the videos, but we'll see. I think though based on what they've talked about with 3D and video specifically, I feel like they're going to hold back longer to release something than some of these like static image updates, right? Like so when we talk about things like character reference just as a first example that rolls off tip of my tongue.

Play from 40:13 88:88 40:13 I would expect anyway is that the 3D and video models going to be pretty damn good. Are there going to be updates that need to happen? Of course, but like I feel like that V1's going to be pretty fire. We'll see. When was the last time they released something and you were just like eh. Like I mean seriously. I mean, when was it like oh, this doesn't work or this sucks? I think a lot of people felt that way about the website initially, but they made so many changes so quick. It was like I kind of love the website. I mean it it Did you feel that way about the website?

Play from 40:45 88:88 40:45 I'm trying to remember like I I just our generation like give me the website, you know, like I'm I'm not a Discord guy. Did I mind it? No, like obviously like I had generated thousands of images in Discord, but you know, like going through the evolution of that, you give me a website like that feels way more natural, way more organic to me. I don't care what the setup is. If it's a tool I'm already using, I'm going to find my way around there, no problem. And I thought like just given the fact that it was an alpha, they're only giving certain people access, so you're like this isn't even a beta. This could be disgusting.

Play from 41:18 88:88 41:18 Yeah. And it wasn't. Like it it was pretty good, you know, like right away. They iterated on that very quickly and it's become a lot better, but like even in that first version was great. Yeah, I mean the only thing that was it was like the only reason that we were concerned about it or like not loving it from the minute it dropped is cuz you couldn't have the there was no shared feature, like there's no shared rooms. You couldn't organize channels. You couldn't like do some of the other things like custom zoom. So there was like a few things that was uh damn it. You know, go back and forth, but it wasn't like like I don't I just really cannot cannot remember like a moment for I think maybe I'll be honest, style reference codes. I was kind of like in my own head. I'm like what is

Play from 42:05 88:88 42:05 what is the use for this? Like I couldn't conceptualize it yet. Now I see it, but I couldn't either. But do you remember the way that they pitched that? Wasn't style cozy, it was like it was like Sref random. Yeah. That was the way that they pitched it and I was just like, why the hell would I want just like a random Sref? You know what I mean? Like I know what I want, I know what I want to create. So, like the expectation versus the reality was probably disjointed, but that that to me I agree with, right? I think I was the same way. I was just like, I heard about that in office hours before it launched and was like, who the hell wants that?

Play from 42:37 88:88 42:37 Like random? Yeah. want random. Like I want to create. I know the things that I like. But yeah, I think that's the one. Yeah. And then I was like, is Midjourney trying to do like a Fast Hours grab with this? If I just try to keep going down the rabbit hole and like maybe you'll find a cool code, maybe you'll find a cool code. Is there like a golden ticket here? You know, and then it's just like before I know it 60 hours is gone and I haven't created anything else I need, but they've created like a subculture within Midjourney of like people who are just trying to unlock that stuff and like keep going. There's nothing wrong with that. It's not my cup of tea every day. I do it every once in a while, but I know there's like a whole subgroup that's just like, I'm trying to find like those golden tickets in the in the you know, the needle in the haystack.

Play from 43:19 88:88 43:19 Cuz you see it everywhere, right? That's where it gets down to like, how much are you creating for personal, how much are you creating for something like a job or client or whatever, right? Because I agree, I've gone down the style code stuff. I revisit it from time to time. I'll spend like a couple days where I'm all in on it. I'll find some cool codes, I'll use them, but then like what's the end goal? We've talked about this with a branding perspective last episode. It's like, if it has to do with branding, I'm just going with a style ref in general. I'm going for an image that I can get a very specific take on. The code much more random. I would have to unlock something that felt like it was just it's not an efficient way to go about branding. Like if you had one already identified, sure, and that was where it was going into like this idea of third party stuff, you know, Sref code sites that exist and then you

Play from 44:04 88:88 44:04 can filter through that. I think I saw somebody comment on, you know, last pod. They were like, "Yeah, here here are a few sites that have that." And I was like, "Okay, well, that makes sense." Like, then you could sort through those. I have no idea how deep those repositories are because billions of codes. But, yeah, like it has been fun to play with. There are some ones where I'm just like obsessed. A couple days go by, obsession wears off. And again, like, it's like, how much are you creating for yourself? What's the outcome that you're looking to achieve with it? And so, I think that's where it's like, how much of it is play and fun versus an actual outcome. So.

Play from 44:39 88:88 44:39 Cuz this is the problem here cuz I'm thinking like in marketing terms and branding terms. I remember when Snapchat did this a while back and everything went from like you they created like branded filters. I don't know if you remember this where it was like, "Oh, we can do a Burger King or something." And like you put your face on like the Burger King. You know, this is there's an opportunity there. I'm not saying Midjourney would ever do it. I'm not saying do do it, but if they wanted to monetize something like that where it's dash dash SREF McDonald's and it came uh McDonald's style. Do you know what I mean? Like it's they they could do that. I'm not saying they ever will, but you can see like they've built pieces like this for external monetization if they ever needed to. Cuz there is opportunities with it if they wanted, you know, if they wanted to do that kind of stuff.

Play from 45:22 88:88 45:22 Yeah. I don't know if they will. Ooh. That's cool idea, bro. I I like that. Also the like the other thing that they mentioned too was they've toyed around with the idea of adding more than four images that you get back with a Damn. with a job and a generation. So, is that eight? Is that 12? Is it 16? Sounds like it's going to stay in a some sort of multiple of four, but it sounds like the challenge with that is adapting the website, the UI to fit that. So, I have no idea how soon that will happen.

45:30Larger Image Grids?

Play from 45:51 88:88 45:51 I do think it will happen. That opens some doors, too. Like, you get four, very digestible. I mean, if you were to run something and you get back 16, I mean, you're just getting to the end result faster, I feel like. So, I don't know how it would be necessarily a bad thing, but super interesting, you know, to think about with that. Yeah, you'd have to run some To me, I'd have to run some some chaos on a 16 image generation. Yeah. Oh, Cuz if you got 16 of the same exact thing and they all suck, yeah, yeah. They would have to be or Or you hit a typo and you just like bang, 16 images and you're like, "Shit."

Play from 46:24 88:88 46:24 You You left in like, you know, Yeah, dude, you're done. Fast Hours. Oh my See you. Good luck trying to stop them. And of course it would run like turbo mode during that time, so you can't stop them, so 3x the cost. Sorry. Yeah, and then how many times you run I mean, I run mistakes all the time. So many typos, so many Oh, man. I I I That or just I'll I'll take out like click off the image reference or something or the style reference and forget to take out like image weight or style or style weight and then it's like, "No, sorry, cannot compute. You didn't you know, there's no style ref identified." I'm like, "Fine. God damn it."

Play from 47:00 88:88 47:00 Yeah. Happens to me 70 times a day, minimum. So, Brutal. There are some other updates. Let's like skim through some of the stuff like mobile and desktop apps. They're going to continue to develop mobile. If you haven't used mobile, there's still some things lagging on mobile from the website. For example, editor I don't think is on mobile still. So, like you still have to go in and do the repaint, reframe as separate tabs, things like that. Other UI improvements.

Play from 47:28 88:88 47:28 They did mention style explorer development on hold. So, let's let's rip through some of these last few notes here. With mobile and desktop apps, they mentioned some notes there. Nothing huge, but if you've been using mobile with Midjourney, you know that some of those features are just lagging behind a little bit. Editor's a great example of that. So, if you're using Midjourney on mobile, you can't currently use editor in its sort of instance that you would use it on the website. You have to sort of use repaint and reframe like you did prior to editor. So, that's important to note. They're also thinking about, you know, developing a desktop app. I've no idea like how how important that is or like if that would make a big difference to me as a Mac user, no. Like I think I have enough things pinned to the bottom

Play from 48:13 88:88 48:13 of my thing that I I'm just so used to going to the website. So, if the website's functional and as long as the app isn't just this like Holy Spirit of a better experience, like it doesn't matter to me. So, let's move on. Like I think the other key key thing that we can focus in on that was launched and is live now is their personality test. So, their psychographic test that they launched. They've been talking about this for a little bit. If you think back maybe like 2 months, this was before This was before the first survey came out. So, maybe it was longer than that, but they mentioned, "Hey, we're going to do at least two tests.

48:30Personality Survey

Play from 48:50 88:88 48:50 We want to really understand the users. We also like want to understand do people from certain backgrounds or races or religions or characteristics or attributes or personalities associate with different types of images that they create? Are there patterns to uncover here? Are there insights to glean? That kind of thing." And so, they did follow through on that. That just launched. I I just did the test. I I think in talking to you before the episode, you just did the the personality test.

Play from 49:17 88:88 49:17 181 questions. Woo! Yeah. Takes a little bit. Takes a little bit of time. I would say like good 15, 20, maybe 30 minutes just depending on how much you're thinking about the questions. But Little maybe a call to your therapist after, you know. Absolutely. Absolutely. Seems like this test is more usable in driving the experience than the previous test.

Play from 49:42 88:88 49:42 Oh, yeah. This is much more Uh you know, and I pulled a couple of examples up in terms of like what some of these questions were. So, uh let me see here. Okay, so like some of the questions that you see are I often have the feeling that others laugh or talk about me. I'm often bored. And you're rating these things from accurate to inaccurate, right? And so you've got multiple stops in between, like slightly true, moderately true, slightly false, moderately false, right? I have difficulty imagining things. I try to avoid speaking in public. I often stop to analyze how I'm feeling. I'm always prepared. I have time for play and relaxation. I'm a firm believer in thinking things through. I read a large

Play from 50:27 88:88 50:27 variety of books. So, like these are the types of questions. I I think they're all across the board. Of course, this is optional. If you don't feel comfortable answering these things, you don't have to. It's interesting just reading through the disclaimer. I'm not really worried about how they're going to use it to me. In 2024, if you want to know something about me, chances are you probably can find it. So, it's out there. Forget it. Google Oh, I should probably stop myself before I say anything like that on YouTube. But I was I was just about to I was just about to go into it. I'm going to stop.

Play from 51:02 88:88 51:02 You know, this is for entertainment purposes only. Um Yeah, yeah, yeah, yeah. Yeah. Yeah, I thought it was there was some there was some other interesting questions in there. I was like, you know, you believe in a higher presence. I was Yes. Yeah. You know, I was like, interesting. There was like, do you get It was like, do you get violent or something like that? It was It was one question that was like, do you do you get like aggressive or things like that? Have you physically harmed somebody? I think it was a question. Yes. I was like, all right. They Are we Are we, you know, narking on us here?

Play from 51:31 88:88 51:31 Like, what's going on? You know. But We're worried about this user. His name's Rory Flann. We are worried about this guy. Like, all of a sudden that's how they got somebody. They just They caught me, you know? Like, just in some sort of crime. They They doctored up a personality test for me, but you know what was really cool that I thought about it was the the aggregation of the other personality test that they kind of like that in itself what they did for the personality test is a whole service in itself that they could probably charge money for.

Play from 52:03 88:88 52:03 You know, I'm not saying right there was interesting how they probably I'm guessing they utilized AI to pull the questions together. They probably took it from sort of a knowledge base of those six or seven tests whatever it was. They built their own test and they were able to translate it across all and give you like your profile for each one of them. Which I'm like genius. Let me ask you this. Let me ask you this. You got 181 question survey from Adobe from Flux. You answering that? No.

52:30Midjourney's Community

Play from 52:36 88:88 52:36 that? Sorry. LinkedIn, no. So, how long have you been using Adobe products? Oh, god. 12 years? More? Okay. Yeah. not filling that out. I've been using not probably not 12 years. I'm not filling that out. I'm not filling that out. So, like when we go back to the difference and we talk about these things like community, advocacy, evangelism of like promoting the product even though you don't have to. We're not getting paid to do this podcast. We're not getting paid to post on LinkedIn or Twitter or X now to talk about Midjourney. Like that's our choice.

Play from 53:11 88:88 53:11 That's the ultimate play and you're just not going to get that even from a company like Adobe, even from a new you know, sort of product like Flux that's just blowing the doors off because it's the brand new kid on the block. You're not going to get people to fill out 181 questions. You're just not. You know, the problem with Flux is if Flux is the is the flavor of the moment and it's great and it's a utility. Really, I see it as a utility. I've used it. It's good. Don't get me wrong. Like I there's nothing wrong with it. It's just If a tool came out that does exactly what flux does and is better, then I'll just shift to that one. Do you know what I mean? It's not like mid-journey, I'll stay on it because it has my creative my creative heart, if you want to put it that way. It just can do creatively what I want on there. I know I can and I can

Play from 53:57 88:88 53:57 do a lot of random stuff and it'll always just be like an outlet for me. So, it's carved that niche. Like I said, if I need to go train a Laura model and flux is great right now, but stable diffusion updates and it's better, I'm going to go use stable diffusion. It's not like I have any loyalty to to flux to do it. So, it's that community. It also just feels I know Adobe's corporate. Like, you know what I mean? Like, I know all the crap that Yep.

Play from 54:25 88:88 54:25 that that's been going on for years. Some good, some bad, whatever. It doesn't feel like that. Cuz number one, we don't know what they're doing ever. So, we you know, ignorance is bliss. We have no idea what's going on and it's great. It just feels like they just listen and do what we're asking and they kind of don't take any from anyone and just drive forward, do what your community says, you know, appease the people and then move forward. Adobe on the other hand, we know what's going on there. That's that's profits, profits, profits, profits. Killer product, but you know, at the end of the day, it's like Yeah.

Play from 55:02 88:88 55:02 cares about you, you know? That's what I mean. Totally. Yeah, that's a like a really good crux in in terms of like what we're talking about here. What we talk about in sales and marketing, it's you're you're looking for the stickiness of any product. And the hardest part is not just the selling. It doesn't stop at making the sale. So, once somebody decides to pay for mid-journey, the harder part comes down to implementation, adoption, like getting this to be a habit and then forming a relationship with the product. And that's what mid-journey's done here. So, So, we talk about from a a perspective, you're the branding guy. Might be one of the most genius one words of all time and it it change it makes it different than every other platform. It's just the word imagine. Like everyone else had

55:30Branding

Play from 55:48 88:88 55:48 prompt and that's where you put your prompt in. And prompt again sounds like like PC and imagine sounds like Mac. It's just like imagine. It's such a genius one word. come up with that? I like I legitimately don't know. I legitimately do not know. But it was at the time it was just like went on there and it's like how do I start this prompt? It's like you type backslash imagine. If you're just new to the platform, you don't remember this or you never knew this. It was you when you went on Discord, the way to start a prompt was you had to type backslash imagine and that's how your prompt started. I mean the first time I was on there I was just typing away prompts and pushing enter and stuff.

Play from 56:26 88:88 56:26 because you're going to get that error and nothing's going to happen. So you better remember it. Yeah, but yeah, it was genius because it's like imagine. Like you literally connect that with the possibilities of what you can create. I mean that those two things together, genius move whether it was planned or not. I mean that might be one of those things that were just like we need to we should call it something else and someone's probably just like I don't know just write like imagine and we're think we're like over analyzing it as if it's like this you know epic level branding.

Play from 56:54 88:88 56:54 By some dude at like 2:00 in the morning been like working all night, you know, just sitting around like what do we call this? I don't imagine. Whatever. You move on. We're like oh my god, imagine. But it works. It works. Sometimes that stuff's the best. Like when you just threw out Midjourney Fast Hours and I was just dude, that hits. That that works. Don't even have to think about it twice. Just the first time. So it's connects the dots.

Play from 57:21 88:88 57:21 Well, well hey brother, it's getting late. Yeah. Guys, we are we're burning the candle over here. We are What time is it? 10:20. 10:30. 10:30 during the week. This guy is Are you flying out tomorrow? You're flying out tomorrow. I still got to pack. Let's wrap this thing up, baby. Obviously, there are a ton of updates that we felt compelled to really deliver this, especially with us not being able to connect at our normal time during the week. Rory's traveling. I've got some things going on this week, so we're glad we're able to deliver that to you.

57:30Nightcap

Play from 57:51 88:88 57:51 As always, if you're not following along on YouTube, Spotify, Apple, just double-check. Are you subscribed? Are you followed? Have you left a review? Because you should. All the reviews help. We've received so many comments, especially on YouTube, dude, that is just like reinforcing the fact that this is such a much-needed discussion that needs to happen within the community. This is a great outlet for both of us, obviously, selfishly, but also at the same time to really like deliver this and open up more of a discussion that happens outside of office hours. It seems a little bit more accessible, because office hours, it's not recorded.

Play from 58:28 88:88 58:28 You can't go back and visit it. So, this is this is special. Thank you guys for joining us. Rory, anything you want to say before we we dip? No, very eloquent, especially, you know, the people that have been showing up for every episode, telling us how much fun they're having with it. And just like, you know, feel like they're sitting in a room with us, having a beer, having a conversation. It's good. Keeps us going. Makes us feel like we're doing the right thing. So, like and subscribe, please. Thank you. And then we'll catch you guys soon. Absolutely. Midjourney after dark. We might have to We might have to run that back, dude. I I like the Midjourney after dark.

Play from 58:58 88:88 58:58 I like it. recording schedule. Can at least drink during it, you know? Not in the middle of the day. Absolutely, brother. Thanks for joining us. We'll catch you guys in the next one. All right, man. See you.