Ep. 84: Opus 5.5 Is Cracked! AI Videos You Can Actually Edit

0:00:00What are Drew and Rory making this week?

Play from 0:00:00 8:88:88 0:00:00 What's up everybody? Fast Hours podcast, episode 84. Drew Brucker, Rory Flynn, back in the building. And we've got an exciting, exciting little episode today. I mean, I think we're we were chatting yesterday, we were like We we had some we had some good ideas coming into to today, but I think like just the yeah, like the the Opus stuff is is crazy. and specifically caught my attention when you dropped the Negroni, the Negroni motion element of this.

Play from 0:00:33 8:88:88 0:00:33 And we're gonna get in we're gonna get into all this, but I think this is this is one of those moments, brother. This is one of those moments for me at least where I'm just like, wow. Okay. I'm paying attention. I'm I'm I am paying very, very close attention now. I mean, like we were just talking about like the 3D stuff and and now we're like getting this. So I I don't know. I I don't want to go too deep yet because I know we're gonna get like all in the weeds with that.

Play from 0:01:01 8:88:88 0:01:01 But ~ you know, let's let's maybe back up a little bit. Tell me, tell me about how the week's going, man. I mean we were pretty excited about this Rams Giants football game, which We were looking forward to for a long time and then it just it it disintegrated very quickly. We it was almost like a it's almost like you had like paper mache like a pinata in your hand and then just like rain, you know, and just like everything just kind of like went through your your fingers and made this big fucking mess.

Play from 0:01:31 8:88:88 0:01:31 Because on paper, it's like, dude, this this is awesome because these two teams have great talent on the rosters, you know, Giants specifically have like all this young talent. Everybody should be healthy. Week two, right? So you're like expecting everybody to be there. And then on the Rams side, you've got you've got injuries to some of their good players. And then the Giants, you know, coming off like week one, looking, looking amazing after beating the Cowboys division rival.

Play from 0:01:59 8:88:88 0:01:59 And then everybody gets fucking hurt. And it happened very fast. It happened in a blink of an eye. First drive. First first five minutes of the game. And you just so for context for anyone who doesn't watch American football, Drew and I are diehard fans of the Drew's Los Angeles Rams. I am New York Giants. I we have season tickets. I go every game for the last thirty-five years. I it's like a religion here for us.

Play from 0:02:26 8:88:88 0:02:26 And it's we have the Giants have been god awful for ten, fifteen years since we last were good and We just got good. And then our our single best player, Savior, basically the place the quarterback position, which is the most integral position in the sport, just blew out his knee on the first drive. And Drew and I are really excited because we're like, I'm texting Drew, I'm like, should text you during the game? Like, are you like one of those fans? You know?

Play from 0:02:52 8:88:88 0:02:52 Like, should I be like during the game or no? You know? And it was like we got all excited, we're gonna like, you know, communicating during the game. And then it's just like after the first five minutes, and then Drew saw it, you know, my My mom and dad like to call it Rory Dark, which is like if I ever get into like this negative mindset, it just like it takes over because I'm I'm pretty positive. But like when the negative side goes down, it's like, it's like it just snowballs. And I'm just like, I can't believe this. Can't believe I got excited for once in my life about something.

Play from 0:03:20 8:88:88 0:03:20 Dis I disappointed in myself for even thinking it could be different. Season's over. This sucks. Why does this happen to us every single year? So the other thing with the NFL side of things, guys, is that like, you know, it Probably different than a lot of other sports. Like your favorite player, your favorite personality, there's a high likelihood that they're getting injured and they're getting injured badly. And it happens every year. So it's like, I love this guy. he's died. You know, it's like, okay.

Play from 0:03:48 8:88:88 0:03:48 Yeah. Season's over. Season's over. So fifteen more games of whatever. the the the difference between a starter and a backup usually is is a is a very wide margin. So it's like even if you were to have a good season and make it into the playoffs, you're not going all the way. Right. So it's almost like would you rather just mail it in and have a high draft pick and like reload roster and that kind of thing, right?

Play from 0:04:15 8:88:88 0:04:15 And and that's I don't know, man. It sucks, dude. I I feel I feel your pain. I mean, as a Rams fan, we were a very dysfunctional franchise for a long time. And I remember when we drafted Sam Bradford and I'm like, here we go, baby. We got a franchise quarterback. And, you know, it's just like in those like Bradford just got hurt. He got hurt and got hurt again. And then also with a lot of these bad franchises, they they they are dysfunctional at developing good talent also.

Play from 0:04:45 8:88:88 0:04:45 And this is why, like this is why it's like the Hall of Fame is so interesting to me in sports, because it's like it's not always the best players to get in. It's the players that were really good, but also went to a really good system and had development around them and had those other pieces. There are plenty of Hall of Famers that are not Hall of Famers, you know, and I think like That's always interesting to me. It's like that that Jadakiss line about the Michael Jordan up north.

Play from 0:05:12 8:88:88 0:05:12 You know about that? That song? Yeah. ~ ooh. Maybe knock yourself out. No, no. I don't know. I'll I'll think about it. I'll think about that one. I gotta We we did. We did. It might have been that might have snuck into the early two thousands, but we'll count it anyway. Yeah. Yeah. Yeah. Yes. the you know, I I think that that parallels transitions here.

Play from 0:05:39 8:88:88 0:05:39 You know, that that it makes a lot of sense in terms of either one organizational structure, like what you get into when you're a young professional. If you get into somewhere good that will develop you and like let you make mistakes and like you can have the time to develop, versus Like it just getting thrown into the shit and like you're expected to be, you know, the best per like the best employee like from the start and you just fail because you don't know anything. So, just for for tying this all together, I was once this happened, it was about five minutes into the game and I just sat emotionless and silent for the next four hours and then started, you know, talking to Claude on my phone and just saying like you know What what what can we do?

Play from 0:06:18 8:88:88 0:06:18 Because like I'm so I'm so despondent right now that I need to I need to like ~ go crazy because I st I still have to wait up four hours for my son to wake up and feed him in the middle of the night. So I appreciate I appreciated like 'cause you you text to yours like and and this is it. there's no point to me watching the rest of the game. I already know how the rest of the game's gonna go. Cause at that point it was it was it was the quarterback and then the wide receiver, you know, and it's like two of your star players on offense.

Play from 0:06:46 8:88:88 0:06:46 It's you know, and you know, I I resonate with that too. I mean, like, dude, it's it's What are you gonna do? Put yourself through misery for the next two hours, kind of doing that stuff? I mean, I I I've we've all kind of experienced that as fans, man. It sucks. It's it's brutal. Other other than that, you know, nothing ~ nothing out of the ordinary. I spoke at an event this week, which was actually pretty interesting. There was some some really good questions. I I I never get to do panels, which I I love because I don't have to prepare.

Play from 0:07:15 8:88:88 0:07:15 There was some there was some good ones. It was a very it was like a creative conference. It was sponsored by Meadow. It called Cleos on the on Creative or something like that. ~ small it wasn't a big room, maybe like 300 people, but it was ~ you know, we had like Somewhat panel questions, and we took questions from the audience. And there was a really good question. I don't know the answer to it. So if anyone's got answers below, if anyone's dealing with this, ~ one of the guys who stood up and, you know, from a traditional advertising agency was from, you know, ~ he's a project manager, right?

0:07:31Why is AI adding work for project managers?

Play from 0:07:48 8:88:88 0:07:48 And I'm like, you know, like, okay, cool. Like, where is this going? He asked me a question in terms of like, you know, because of all this new AI. architecture and infrastructure, like it's made his role significantly harder. Not because he can project manage better, but because he has to manage like deadlines, timelines, budget, what tools they're using, like all these different things, but he also has to stay on top of, you know, and know like what tools can actually get stuff done and like put people in a position to succeed.

Play from 0:08:18 8:88:88 0:08:18 Right. So he's like, he's like, I'm fried. Like I don't know what I'm doing and I don't know what with the decisions I'm making. are correct and I'm like, I'm speaking from a bad position over here because I don't have project managers anymore. Like Claude's my project manager. Right. So it's like, yeah. It's like then I'm dealing with, you know, enterprise accounts and token like allotment and like all this other shit. And I'm like I'm like, yeah, man, like I I think it's it's a very interesting question.

Play from 0:08:45 8:88:88 0:08:45 I don't have an answer. And I was I was very candid about that. I'm like, I don't have an answer, but I've seen how some project managers, you know, have handled it. And it's it everyone's different, but it's that's a tough one. And I it was the first time I like felt for someone who is who should be like amplified by this stuff, but is like having to deal with all these other external like little things now that start to like crop up and add more to their plate.

Play from 0:09:11 8:88:88 0:09:11 Like probably a lot of things got taken off his plate, but like more problems arised from it. ~ so I might be wrong. I know you have any project managers listening, but I'd love to love to see if anyone how anyone else is handling that. I mean, I I think that's the the larger theme there is very interesting. we're we've kind of touched on it, but it's like these companies in a lot of ways, they don't they don't have the carte blanche sort of freedom element that we have with accessing everything that's accessible in the AI world and having approval on it.

0:09:29Why most companies are stuck at basic AI

Play from 0:09:47 8:88:88 0:09:47 And we don't we don't like we don't have to slow down, we don't need to wait on anybody to approve it. We don't need to, you know, think too deeply about sort of like the risk adverseness and in this, because it's just us. And these companies just like there's no there's no real internal expert inside these these organizations that I think is operating from this, they're in the top one percent of knowledge of what's happening right now every day in this space.

Play from 0:10:18 8:88:88 0:10:18 And that that that to me is like the biggest hang up because A lot of these organizations are really operating at a very ~ I don't know what you want to call, like adolescent maturity level in terms of the AI adoption. You know, we I already brought up before like just the connectors, like most of them have to get approvals to get SharePoint or a project management tool connected. You know, like and it's like, why?

Play from 0:10:44 8:88:88 0:10:44 You know, like I I mean, I I understand it to a degree, but it's also i if if you're having to slow down. from that perspective, everything is you you're getting like just the bare minimum of how AI is going to be leverageable for you and valuable for you. And I think like even just starting at a very basic level of connecting tools and platforms that you already have access to, your employees already have access to, like those are the small micro wins people need to see to understand the value of AI.

Play from 0:11:11 8:88:88 0:11:11 Like those are easy wins. Cause then it's like, hey, if I'm operating in Monday.com, it's like, hey, I want to know how many outstanding, you know, Tasks we have for today, what's the average time it's taken to complete these tickets, right? Like change the status on this or what whatever. If you don't, if you don't have the approval to to incorporate those tools, like those are the best things. The recall element of finding things too for new employees and activation.

Play from 0:11:36 8:88:88 0:11:36 Like those, and that's the simplest stuff, right? Like, let alone building skills and building workflows with agents and It it the whole thing is ironic, right? Because you get at an investor level, all they want to talk about is AI, agentic, agents, but but inside the the company, they're not really dog fooding the same way because they don't have the the accessibility or the approval to do it, dude. It's it's a big problem.

Play from 0:12:03 8:88:88 0:12:03 You know, like a lot of these companies I talk to are operating at a very basic level. And that's concerning from the standpoint of understanding the value of AI and and whether or not you really are able to use it effectively within the organization. I mean, it's a big problem. with a like a challenger brand, that's what I like to call them. Like brands that are still on the the the upward swing of their bell curve because it's just like their their tenacity to get to the next level is what will like get things done versus like we're we're at the top of the mountain and we need to keep status quo, like if that makes sense.

Play from 0:12:39 8:88:88 0:12:39 So it's like I like working with those brands more, just like in general and those companies more because it's just like a different internal mechanism. That like pushes people forward and like gets things done. But the other thing was that was interesting was the other point he brought up, like going back to this, was that like things used to be like way more trackable and billable. And like ~ from that standpoint, where it's like, if we're doing, you know, I'm just using this, he didn't say this.

Play from 0:13:05 8:88:88 0:13:05 I'm just using this as an example. But like, you know, if you were doing the sort of like campaign development and design work, right? Like there's a you would know everyone's using Photoshop. And like it took them twenty-four hours, seventy-two hours, whatever. Right. Like there was like a trackable measurement. Right. Now it's like if you have everyone doing this stuff with Claude, someone might be hyper efficient on skills, right?

Play from 0:13:31 8:88:88 0:13:31 And like they're really good at, you know, token usage. And some might take forever and not know what they're doing and doing it their own way. And there's no centralized sort of like way of governing that. Like they're not No, like they're not sharing skills individually. No, it's like shared pipeline of skills. Like some companies do this. ~ we're gonna have a guest on in a couple weeks probably that can really lay into how, you know, to to organize from an agency structure. I think that's that'll be a good one.

Play from 0:13:56 8:88:88 0:13:56 We'll just tease that one here. ~ but like again, I always like getting these perspectives from people who don't like we don't have I don't have that experience. Like I don't live in that world. But like this is one of the ones I've heard and first time in a while where it's like I this has caused so many more like I have to reevaluate. You know, it's like kind of like teachers. You know how they're like they're just like ban AI because there's so many it causes so many problems. I don't know what to do, but they don't try to figure out like how to integrate it in and like make their life easier.

Play from 0:14:26 8:88:88 0:14:26 They just just say ban it and we'll you know, keep things the way they are. ~ you know, s someone like a project manager, like they don't have that option. They have to figure it out. You know, I and I'm not to any teachers here, that's not a knock. That's just like I've I have a lot of discussions with teachers who are just so anti because it's not because of the technology, because they have to do more work, which teaches a hard ass job. I get it. I I'm not saying anything bad about that.

Play from 0:14:53 8:88:88 0:14:53 I just want to clarify that like I don't disrespect teachers in any way. I just disrespect some of the mentality sometimes. ~ where it's just, you know, they just need they want things to stay exactly the same. And like it the unfortunate truth is not everything can stay the same. Yeah, a hundred percent. Yep. Yeah. I and I I I get it. Like we were we were talking about this even last week, where it's like if your experience with AI is is Copilot or you have just used us at a basic functionality level of like you may not have even systems or workflows put together.

Play from 0:15:29 8:88:88 0:15:29 Yeah, I understand the limitations of AI. Like I I get why you might have like a bad taste in your mouth from that. And you know, these companies need People like you and me and others helping bridge this gap between the product that is and the end user of the larger majority. And you need these like early adopters to be really like the the mouthpiece of connecting these dots for these people because otherwise I I don't know that the larger majority is going to really understand the value.

Play from 0:16:07 8:88:88 0:16:07 And that be something that they're thinking about. I know it's something they're thinking about because, you like even I think OpenAI now has ~ a team or department that's that's dedicated in that capacity. But even then, that's at a that's like at a at a hot like an org level. And I don't know how transferable that is for just the wide array of verticals and industries and use cases and teams and all this stuff. I mean, like I I feel like that's where.

Play from 0:16:34 8:88:88 0:16:34 you know, almost kind of being your own in this space is is really a nice window of opportunity right now. But And you know what? Like I'm tired of like the convers like I'm I'm very tired of the conversation of like yeah, like the AI results. Like a you know, it's a like ~ we you could see it. It's just like one of those conversations that they're they wanted to have. ~ not specifically the moderator, ~ that we were but like I could see the people and like some of the people that I talked to from the audience is just like, you know, like stuff isn't good, can't control it, blah blah blah blah.

Play from 0:17:07 8:88:88 0:17:07 I'm like It's not about the end pixels anymore. Like it's not about, you know, you're gonna go not everyone's job, everyone's, you know, photography, their videography is gonna be all generated in AI, which everyone just seems to be. It's like there's so much they're focused on. It's like like how much work goes into before you shoot, right? Like there's so much shit that can be optimized that way. I was trying to and then I was also trying to explain sort of like I'm like everyone's here is asking like why is everyone You know, like like w should we use AI, should we not use AI?

0:17:36What is production debt, and why AI took off

Play from 0:17:40 8:88:88 0:17:40 And I'm like, well, you gotta ask the question as to why it blew up. Like why people like it so much? Why are people using it? Why did it even seem necessary? Like again, like I've said this probably on this podcast a million times, but I'm like, we created like this production debt, right? Where this production debt where 15 years ago, you might have had to do 20, 40 pieces of content a quarter. And like now. You have five channel, five organic social channels that you need to service in four different aspect ratios.

Play from 0:18:09 8:88:88 0:18:09 Each channel has a different strategy. You have organic and paid, which are totally different on that. If you have a website or e-commerce, you're turning it over every quarter for new stuff for seasonal or promotional, things like that. You have, you know, email marketing. You have ~ you know, you have SEO, you have whatever. There's a million freaking channels and things that just have to get done. It's like the tools didn't change for 15 years. It was just Photoshop. Video editors, 3D software.

Play from 0:18:35 8:88:88 0:18:35 That was it. So it was like the volume demand increased, but like the production like there was nothing to help that. So it's like like something comes along that can do things faster and more efficiently. It's like, yes, I'm gonna use that because I I don't have a choice. These things have to get done. Right. So it's like that's we can't Yeah. see the speed, but then they see the output and they think that output is not dependent on anything else except for the AI, right?

Play from 0:19:05 8:88:88 0:19:05 Where they they don't have sort of this deep level of understanding of the context that's needed, you know, the goal, you know, like just just very basic information and then also like how to really push a lot of that work back to AI and challenge it, you know. And That's that's where you get this like big delta and the results and and the quality. And it's like speed matters, but only if the if the quality matters, you know, like quality, quality and speed have to be both be good, for that to be, and I don't think they're getting the quality part of it, you know, and and that's sort of like an interesting gap.

Play from 0:19:39 8:88:88 0:19:39 I now those kind of talks too, like I I you'll agree with me, I'm sure, but like it g those are valuable because they get you out of this echo chamber that that we're in. You you start to like get feel like you're getting more of this really broad perspective ~ with the people that are in attendance. And obviously that can that can vary too, depending on what type of setting that in. But it's better than I think the online setting, because we're just surrounded by this, these bubbles, these echo chambers, right?

Play from 0:20:10 8:88:88 0:20:10 And so you kind of get into the real world and understand a little bit more about sort of that gap that exists. Yeah, it's just like it's funny when you get into the real world too. Like not we're not tooting our own horns here. It's just like we're so deep in it that it's like someone's like, Yeah, I use Claude all the time. I'm like, ~ are you on like Cowork or Claude Code? And they're like, What's that? Like, what do you mean? You don't have the desktop app? They're like, No. It's like download the desktop app and just and just play for one day you'll figure it out.

Play from 0:20:40 8:88:88 0:20:40 Like your life will change. I promise you. It's it's different. But then also, like I've told a few people to upgrade from, you know, the twenty dollar to two months. I'm like, just spend two hundred dollars for one month and just tell me how it feels. It f it's different. Look, it's it's totally different than the the the twenty dollar subscription, right? Like it just it it works differently. ~ you have access to different models, especially on GPT.

0:20:45Is the $200 AI plan a different product?

Play from 0:21:06 8:88:88 0:21:06 Some of the people that are using a free plan. I'm not saying don't go spend, I'm just saying like there is a difference. So you like difference. You were talking about it just a few episodes ago with using your wife's instance, right? Like Yeah. It it's crazy. we should we should probably transition to why we're so like psycho this week. Cause I it just it was one of those moments I think you said it early on in the episode, like this is the first time like with Claude releasing 5.5, Opus 5.5, that I felt like it was like Opus 4.6.

0:21:19What changed with Claude Opus 5.5

Play from 0:21:36 8:88:88 0:21:36 Like when fo when 4.6 hit, I was doing stuff that I I'd never dreamed of. And I was like, my god, you know, like this is crazy and this is like running so half of my job on autopilot and now Opus 5.5 comes out and I'm like, this is I wasn't expecting it because Opus 5 was kind of a flop and it just didn't work. And I just stopped using it. And I was like, I'll burn my Fable tokens. I don't care.

Play from 0:22:01 8:88:88 0:22:01 I yeah. I'm just not using it. Yeah. like five. No, no, no, no. Nah. Like if I have to do you feel like five actually sucked, or were you just unwilling to go far enough into it to extract value from it? I think maybe and maybe both things can be true. I I just for me, I I know for sure I didn't spend a lot of time with it.

Play from 0:22:29 8:88:88 0:22:29 And that's also To me, it's like, how quickly can I feel the impact of what this model has? And I I don't think you should have to yeah, I don't think you should have to dig too too deep for that, you know. See, I thought it I thought it lacked imagination. Like 4.6 had a personality and had imagination, right? Like, and it was like, this feels like GPT-4, but like way better. And then five came along and it like lacked any sort of personality or imagination, and it would screw up on the procedural stuff, like the skills.

Play from 0:22:59 8:88:88 0:22:59 And I'm like, all right, well, I'm not using this model. If it's if it can't even follow the skill files, then like what am I using it for? It doesn't have any imagination. Like 5.5 comes through and just like sup dudes. Like, what's You you guys want to party? And I'm like, Yeah, I do. Yes. I I feel like there was not this big commotion about 5.5 at all. It was just like a little anecdote of 5.5 being around. And maybe, maybe I just wasn't online that day or something, but I I I don't know.

Play from 0:23:29 8:88:88 0:23:29 I I just I saw the drop and that was it. And then the rest is just people doing cool shit, you know? And so like maybe let's get into the show and tell because you ~ You did something with was that five five that you did like the Negroni stuff with? Or was that through okay? All right. Like I we've got plenty of things that I think we can show today that are like really cool examples. I think initial examples too, right?

Play from 0:23:55 8:88:88 0:23:55 Like we're still at this point, just like with all this when when something drops, it's almost like you get a few really good examples, and then some like everybody else, like the larger majority, gloms onto those specific examples and does their own. Iteration and version of it. And then over the long haul, you start to see, like probably in the next few days now, you start to see like more various use cases and different takes on it.

Play from 0:24:23 8:88:88 0:24:23 And so I've seen like a lot of these same type of ~ things, but like the negr like I I I love the Negroni one. Like maybe we start with that. Like, do you have that pulled up? Like, should show people that shit. That's that's pretty slick. grab this 'cause this was ~ working on this for another piece of content. Right? I was doing this sort of And and where and where did you where did you come up with with this particular idea and what made you want to try this?

Play from 0:24:51 8:88:88 0:24:51 So I'm I'm filming I'm filming some content for someone. Let me see if I can find it real quick. Little dead air space. I don't know if anyone can still hear me, but I came up with it on the I I marked it. I marked it. I came up with this on the fly because I bought this I bought this t shirt from a random I'll stop sharing my screen, right? And I did this like organically while I was filming the course. And I bought this t shirt in I think it was Mallorca from some random street vendor.

0:25:04How one T-shirt image became a motion graphic

Play from 0:25:18 8:88:88 0:25:18 And I was like, ~ I was wearing this while I was doing it. And then I was like, just to like show the ridiculousness of of Weave, I was like, I'm just gonna screenshot the you know, the the graphic on the t shirt. And then I'll go build like an entire asset library from that, right? Just to like be like, well, this is how we're gonna do this. So I had a bunch of these cocktails because I was like, let's make it to Negroni. Let's make it to whatever else.

Play from 0:25:44 8:88:88 0:25:44 Let's just keep going with it. so I had all these assets and I was like, I really like this design style. ~ and then basically all I did was go into Opus, give it the one image, say, you know, we're gonna do a little test. You can render this recipe motion graphic using JavaScript or HTML, whichever you think will produce the best. Want it to be an explainer video style, show it from like start to finish, empty glass to completed cocktail, including like the measurements, the ingredients, and ~ yeah, everything along the way.

Play from 0:26:14 8:88:88 0:26:14 So it just it did this in like less than five minutes. And I was like, get the f out of here. Like, get out of here with this. Like, you know, it was it was really good. Now What makes this different than rendering it for anyone who's not, you know, really into the the coding side of things or the vibe coding side or just code in general. Like this is now like a design system and this has like a formula and this is all very you can control every pixel and every piece of this, which makes it infinitely scalable.

0:26:28Why code-rendered video is infinitely editable

Play from 0:26:46 8:88:88 0:26:46 Right. So if I just go and say, you know, which I said to it, create me four new variants with four different cocktails and like match the color, like use the same thing. Now it's like, okay, now I can do this for any cocktail. Now I have like a Can just go run this in mass, like go basically create me a recipe book. Right. I can have a whole Instagram account like this, which I ~ now for the reference though, are you talking about you gave it ~ textual information, like a a block, or you're just talking about referencing the video?

Play from 0:27:17 8:88:88 0:27:17 Just this inference. So what I did was once I did, let me see what I actually said here. Let's see, maybe we can pull up the right, you could just download this video and then that's your your style reference for feature variants, right? Let's see if we go back to the top what I say. Alright, so let's do like should be a thirty second video. It just it did this ~ you know sort of it it gave us like its its you you got a little window in there where you're share, yeah, drag that.

Play from 0:27:49 8:88:88 0:27:49 get out of here. Get out of here. We don't want you. yeah. So I was like, wow, that was great. Can we try this in one by one? Cool. Did it in one by one in like two seconds? All right. So then I started to talk about composition and stuff like that. Then I was like trying to figure out what the estimated like token usage was. I'm like, this probably like crushed me. ~ you know, tokens for the first render were about 155 to 160, but total was about 16 seconds, nine nine hundred frames for the first belt.

0:28:19How to turn one render into an animation pipeline

Play from 0:28:20 8:88:88 0:28:20 So I was like, that's great, let's document. Everything in this folder because then I'm like, what we're gonna do is like I want you to track and write all this post documentation on it so that when I want to just do something, when I want to make up this a like a more general animation project, so we can create animations with the skills and learnings from this folder. Right. So now it has all the info to do what I want. ~ you know, again. Right. So now when I prompt this, let me see if I have the the new ones.

Play from 0:28:47 8:88:88 0:28:47 I'm just like, all right. We built this animation pipeline so it could be a purpose. I want to replicate this video for Negroni, but we want to do it for other classic cocktails. ~ want to match colors, you know, ~ and then still use the same design system animation styles one by one aspect ratio. That's all I said. Four four videos done. Like in less than what was this? Did it say less than six minutes? This was here.

Play from 0:29:13 8:88:88 0:29:13 It was agent build. It had four sub agents go and build it. Eight, eight point seven, seven point seven. Seven point three and six point five. asked for I like that you're asked for the breakdowns here, tokens. Yeah, that's that's that's cool. Also, dude, what like this is just a man okay, so kind of going back to that point we were talking about, like if if you have internal experts in-house where this this is the gap, right? Like, imagine being a social media lead at in-house somewhere, and you do this.

Play from 0:29:46 8:88:88 0:29:46 And you were Rory Flynn and you saw this experiment. Are you kidding me right now? Like my I I would be peeing my pants with excitement right now. Because it's like, I I I don't it even a small business owner, like could you just imagine your new, you know, you know, like you want to showcase new cocktails that you have or what whatever it may be on so like social media content just got easier, much easier. Like before you had to have somebody very, very talented.

Play from 0:30:15 8:88:88 0:30:15 To be able to do this stuff. And not that it doesn't take talent, it's a different talent now. Also, that would have cost you four figures easy to to pay for these things. And now we're just unlocking all this really interesting opportunity. And I mean, obviously, like this is drink based, but like it's a step by step process that takes you from start to finish. That framework applies in so many different ways besides just drinks.

Play from 0:30:45 8:88:88 0:30:45 So this was but that's what got me excited because I'm like, this is all infinitely editable and scalable now. Like now every line of code is editable. This isn't like a you hand off a ~ Seedance generation to a client and then be like, can you fix second two point five and remove this? It's like, Well, no, I can't, I'd have to regenerate that. This is now like, yeah, I can fix it in two seconds. Just tell me what you want. You wanna run variations on it? It's like we could you know, you don't like You don't the Negroni, let's do an Aperol Spritz.

Play from 0:31:14 8:88:88 0:31:14 Like it's and it's like okay. What used to be this debt of like, okay, now we really can't handle revisions. ~ you know, with the code, makes it much easier. Because like I I push this thing further, right? Like I I pushed this into into Pokémon, which was really cool. So I had this image that I was because my daughter has now found Pokémon and she is so into it. ~ loves it.

0:31:25Can Opus 5.5 render a 3D Pokémon battle?

Play from 0:31:40 8:88:88 0:31:40 wait. Ha have you played the Pokémon song for her yet? Okay. like a bunch of AI videos on YouTube of like, you know, I took home a Charmander as a pet and like raising Charmander into Charizard. She like loves this stuff and she loves all the other so Pikachu and Squirtle. dude. We we're like big on the Pokémon song over here. I mean, they love that song. I it's it's I was started watching some of the original episodes the other day and I was like I forgot how good this is.

Play from 0:32:08 8:88:88 0:32:08 so good. So good. I got I got hooked back in, bro, because we were we were going through like the seasons all the way back, you know, from the beginning. But you know, like a lot of if you remember, maybe, maybe you don't, but like I was a I was a nerd in this stuff where I, you know, I remember there being like a lot of episodes where there's no battles, right? And so like we just like I I went through the whole thing like You know, all the different series too, where it's like, you know, the regular, and then you go to Johto Gym, and then you go to Golden So, you know, like all the all those things, but like just the ones that have battles in them.

Play from 0:32:45 8:88:88 0:32:45 It went through the whole thing, you know, and the kids love it, but it's just like I I I was I was sucked back in, dude. I was like, I am hooked to this, you know, like it just brought me back, dude. It's so great. Pokémon still holds up. I a hundred percent. So this is why this was the idea. I was like, let me see if I can render this in more of like an isometric view. So sort of like the gameplay. Like when you remember you're always like behind whatever Pokémon you so I'm like, let's let me try this in 3D and see if it could do it in the the motion graphics animation style that we just did the Negroni stuff in, right?

Play from 0:33:20 8:88:88 0:33:20 So then this is nasty. so this was like the first render, right? Like where I didn't really know what I was doing and I didn't know what I wanted. you know, I'll play this here. This was like So you can see it's sort of just like made up Charizard and Blastoise. I'm like, well it got the map right, but this looks, you know, those just look like really bad illustrations. Like it didn't really give it much. Right. So it's like, okay, let's ~ let's push this.

Play from 0:33:46 8:88:88 0:33:46 And then it, you know, said, okay, I have I'm like, I want to make Charizard and Blastoise more accurate. Let's go generate 3D assets and you know, Magnific, right? Just go use the C P. This is the point of the C P guys, it could just go do this stuff. So call. it Generated the all right, I don't know if they're gonna show the the generations. Maybe it's too much here, but regardless, is this the one with it now? So I had it generate 3D assets, and ~ that's not the one.

Play from 0:34:12 8:88:88 0:34:12 Hold on. Next one maybe here. So here's what the here were the two the two images I gave it to go create 3D assets. Like these were just stand like I just had like I was rushing in the middle of the night because I'm like, I don't, you know, I'm not gonna go through. Generating all these different assets to see if this thing doesn't work. You know what I mean? So finally got my my 3D models in. And then it made this thing look so much better. Right. And what's doing here is it's rendering in Three.js.

Play from 0:34:38 8:88:88 0:34:38 So Three.js, if you're not familiar with it, it's a that's like a 3D software essentially. But like as you can see here, it's using the motion graphics to sort of like illustrate the battle. So you have like everything going down. But then also Right, because this is it's just rendering from a 3D scene. Then I was like, ~ because we have this, let's see if we can where is it?

Play from 0:35:04 8:88:88 0:35:04 Here. Because it's rendered in 3D now I can go say, all right, take it from different angles. Right. So y here I'll turn on the sound because we added the sound you know, generated the sound effects and everything, but Dude. What? Yeah. Insane. Right. Cause it's in it's in like if you really wanted to take this further. It's like you could like you you pointed out to me, you could take you could you could hand pick the camera angles based on where it's at in the video. You know, you could make this whole you could treat this as a producer, you know what I mean?

Play from 0:35:33 8:88:88 0:35:33 Like Yeah. That's what's wild is hold on. Let me see if I have the Let's see. I just want to show everyone that you can just go like I could just play this animation in here. So it's like using it's like we're we're developing a game now, right? This is like sort of how I think ~ I don't know how game development works, but I'm guessing you're creating 3D assets and rigging them and then having them do things in a simulated environment. So feels feels somewhat similar, right?

Play from 0:35:58 8:88:88 0:35:58 We're gonna open the browser scene, but like it's it's just cool that I can play this sort of animation in here and then go look at it ~ from any angle. Right. regardless, it's just cool to go in here and sort of all right here. So let's get this thing out of the way. So, you know, it's here, it's like, all right, I can change I can change it to the orbit view, I can change it to side view, right? Or I can just go in and free and just you know, all right, how do I wanna how do I wanna view this thing?

Play from 0:36:27 8:88:88 0:36:27 Do I want to view this fike from right here? You know, don't wanna like how you know, you can like it's just crazy that this is it is d done in relatively no time at all. ~ is that? Like three or four iterations you got there. You know what I mean? Like and and that's probably because it was really like you're doing this for the first or second time, right? So it's like you wanted to see what it would do from a reference standpoint. Well, next time you probably know, okay, I'm gonna just gonna go ahead and give you the references, right?

Play from 0:36:55 8:88:88 0:36:55 But it's like that's insane, bro. That's Now, while we're on the topic, I'll just throw this last one in here before we before we probably move on from this. But the Three.js stuff is genuinely interesting as like a blocking concept. Like for anyone who's using video generation has more complex scenes, right? Like this is the what you mean by blocking. So blocking is it's like basically if you're doing previs for a scene and you want to actually see what it would look like beforehand.

0:36:58How can Three.js block a complex shot?

Play from 0:37:24 8:88:88 0:37:24 ~ You know, Three.js is not gonna do like super like Blender style, it's not gonna get as detailed as Blender can be. Like Blender can be realistic. Like Three.js is a lot lot less ~ you know comprehensive, but with the case of Seedance and using this as a reference video, right? Like this is a this is a pretty complex sort of like scene description that I gave it where I was like, all right, I wanna follow this guy, we're gonna flip the camera, you know, then we're gonna push him out of the we're gonna push him out of the helicopter, right?

Play from 0:37:55 8:88:88 0:37:55 And then he's gonna sort of parachute down and then land on, you know, is gonna land on his skis and keep going, right? This is a relatively insane concept to to sort of like ~ just tell a video generator with a bunch of reference images. So what it did was I told it to render it in Three.js and lo fi poly, so it could just like you could see it and like this is like the idea of it, right? So it's like, all right, well, now we're in the helicopter, helicopter's flying, and Whatever.

Play from 0:38:23 8:88:88 0:38:23 This was like the original video. Now, all right, push them out of the helicopter, flying down. Now the other thing was like, all right, if I wanted to see this from a different angle, right? I can just tell it because it's a 3D. Like, let's just view this from an aerial view, the whole scene. And like as you can see, it's like pretty much synced. You know, like they both get in the plane, or the helicopter, helicopter takes off. Then like they both jump out of the plane at the same time, and then they both land. Right. So this is then being used to sort of do this, and you can basically shoot this from any scene now as long as you have the character references and like the environment plates and things like that.

Play from 0:38:58 8:88:88 0:38:58 So then it starts to look like now you have way more control because you're controlling the sort of flow of everything in 3D. And it's not as random. Right. And everything sort of stays consistent because it's building like a little 3D virtual world. Right. So that's what's even like the parachutes here like coming out at the same time. It's like it's just wild that this is sort of the world that we live in now. But that's a good, you know, for anyone who's doing more complex stuff with Seedance or like really having ~ really having issues getting certain shots or like certain angles.

Play from 0:39:31 8:88:88 0:39:31 Like I think about it like dialogue scenes also. Like those are really hard to shoot. You know, if you've if you've ever tried to sort of like create like the reverse side's images and keep like all the spatial environment correct. Like here, it's like, you if Drew and I were doing like that side dialogue, or maybe you're on that side, I'm on this side, right? Like the camera has to be Over this shoulder, over this shoulder, and then you know, sometimes the background gets jumbled in the image generators because it doesn't like understand spatially, like to just like rotate that way.

Play from 0:39:57 8:88:88 0:39:57 So if you blocked it out in something like Three.js, you can like direct the whole scene and then you just use the image references as like, you know, put this person here and this person here, and then have the whole thing go. Right. So it's ~ it's cool and Three.js is really fast. So that's just something to that's just something to consider. For anyone here, a little little tip and trick. ~ but hey. I don't know.

Play from 0:40:23 8:88:88 0:40:23 That was like that was only like those three things were like forty minutes of my week. Like that was you know. Yeah. And I mean, dude, that okay, so that's that's wild enough. But we've we we we we've done more. We've got more. So maybe I mean, do you want to get into the other videos? Okay. Well, you've okay. So you've d you've got you've I sent you a couple of my videos since you got sort of the audio going on your side.

Play from 0:40:50 8:88:88 0:40:50 ~ I yeah, I mean we could start with that, like you and you've got some too, so we can kind of like mix those in here, but You got me going on this because you sent me like you did something with with Fast Hours. You created like this really cool thing. I'm like, maybe show that one first. I mean, like that so basically at the I w was the first one more or less like a like a promo kind of thing or like an episode recap.

Play from 0:41:17 8:88:88 0:41:17 And then you got to something where you were doing also like for the sponsorship stuff. Like you got a sponsorship promo video on there. Like shit shit was crazy. And I was like, wait a second, like I, you know, I I gotta pause what I'm doing. I gotta just like play with this for a second. See what's see what's possible. So here, you know for for context, right? I was ~ I'm building like a clipper agent for for there you go. There you go. for the podcast.

0:41:36How did AI make a Fast Hours promo?

Play from 0:41:42 8:88:88 0:41:42 So Drew and I don't have to like spend time doing this. Like it we're we're just like teaching it how to do it and it's been an ongoing process of how to how to make these clips. But I gave it ~ once we created like the skill and the process, I was just like in the folder when the idea came to me. And I was like, you know what? Let's how about we roll the dice on this? Like make me a basically make me a visualization. using you know HTML and JavaScript of like motion graphic animation of like explain this pipeline to me.

Play from 0:42:16 8:88:88 0:42:16 Just like do it however you want. Use and I gave something, you know, one of our like design system sort of like branding templates things. And it was like, all right. Came back like 20 minutes later and we had we had this, which I too, Rory, like it's worth because we're gonna show a few of these, but we we have rough, like we don't we don't even have brand guidelines per se, right? Like we're we're we're we're moving. So like we've got like a typeface that we might use, we've got like some colors that we might use, but we're also like kind of we've had iterations.

0:42:28Do you need brand guidelines for this?

Play from 0:42:48 8:88:88 0:42:48 So what's new versus old? So it's not like we have our shit put together with this either, right? Like, and so the point I'm trying to make is like you don't need to have Perfect brand guidelines set up. You just need to have like a couple of references, like to kind of push that particular element. And you'll kind of see that theme in some of these things that we're going to show. Because again, like there's not like this mass file of a design system or Claude design system where we've got like a brand MD file set up for yet.

Play from 0:43:16 8:88:88 0:43:16 We're just taking small things that we know we've used, like a typeface or a color specifically or a treatment, and then we're kind of just letting it go. And then using the textual prompting on top of that. But So and again, this was just context. I was like, look, you have access to the Riverside MCP, you have access to a few other tools, you have access to like our design system, like do whatever you want. And to like to explain this. So this is what it came up with first shot.

Play from 0:43:43 8:88:88 0:43:43 I I don't even know what I'm asking for. And this is what it did.

Play from 0:44:16 8:88:88 0:44:16 ~ the f not bad for that first first iteration back. You're probab what what are you thinking at this point? Like so you got this this is probably like the first thing you got back. What what are you what are you thinking at this point? I don't understand what's going on here. I gave you nothing and you gave me that. You know, it was like I don't even know how to describe what you did. Like I don't even know what technical terms to use or what ~ it was just for someone who doesn't know what they're doing, obviously that that could pass.

Play from 0:44:48 8:88:88 0:44:48 Like even Yeah. it like there there are several things in here that I just want to point out, at least just from my observation too. Right. So going back to the Riverside ~ MCP, you know, this this was taken into account he was he was basically again visualizing the clipping process. But with the with the MCP also, this is talking about, you know, I think it's got Yep, it's got the total time of that episode, ninety-eight minutes, right?

Play from 0:45:22 8:88:88 0:45:22 One hour thirty eight minutes. Ten shorts found. And then we got into let's see. There's a qu real quote coming in here, right? Like so an actual excerpt. five video files from MC from ~ Riverside. ~ So then it's saying like how it how it goes and blind grades every sentence. I don't know if we mentioned this on the last podcast, but it was like came up with the idea of blind grading.

0:45:41Can AI pick a stronger clip hook?

Play from 0:45:50 8:88:88 0:45:50 So instead of reading the whole transcript and picking, it would read it word by word to find out sort of like from a hook standpoint what would be the most like mimicked experience of a social user of finding this. So like when you come across a hook on social media, you don't you've never heard the hook before and you don't know what the context is about context is about for the rest of the story. Or the rest of the video, right? That's what it was telling me. It was like I'm I'm picking things wrong because I know exactly how the story ends.

Play from 0:46:17 8:88:88 0:46:17 So it's like I need to f I need to read it in a way that I don't know what happens at the end. So that it that like this would stop me. Right. So it's a interesting way. So this is what it's it's explaining here, right? And then it's showing, you know, the one of the things that it's picked, right? We got what was a pretty good hook in point for that particular episode. Right. Like that was one of the one of the great things that he said on this this episode was, you know, giving it the goal, not the task, right?

Play from 0:46:45 8:88:88 0:46:45 And then it it sort of came up with that. And I I just think like the the fact that it focused on him too as the guest was interesting also, right? Like And we have here what's going on. You know, it's like telling us that it passed, right? We have render in Tesseract, right? Telling you what's what Tesseract is doing. Another tool that we're just kind of came up with this week. That's like even how it kind of like extended the brand further than we've we've taken it too.

Play from 0:47:13 8:88:88 0:47:13 Cause like we're we're we've really just got like this typeface and color and and like made some real interesting assumptions there. And I and I thought like even if you're trying to like explore the brand and what's but like I loved how it sort of had like these breakout lines and diagrams and it feels very like techie and all like that's really smart. Yeah. That was so this was this was video one and then I said to it, let's go cut let's go cut a promo.

0:47:34Cutting a promo with no instructions

Play from 0:47:42 8:88:88 0:47:42 Let's see what that looks like. Let's go see what what what can you do? Hold on, is my is the sound I don't think this let me s let me reshare again. ~ your get your audio all dialed up there. ~ here we go. Okay. Got it. All right, here it is.

Play from 0:48:36 8:88:88 0:48:36 Mm-hmm. Yeah. Yeah, that'll that'll do. That'll do. What? Again. No instruction. Again, just context. Here's what you have. Here's our YouTube channel. Here's our design system. Here's our Riverside MCP. Here's, you know, just make it make it fast and fun. Huh? I don't fucking get it.

Play from 0:49:02 8:88:88 0:49:02 I don't get it. I don't get it. This makes no sense. This is crazy, brother. This is c this is crazy. I guess code is cool. like I don't know what to say. this especially for for creatives, right? It's like you were almost siloed into certain disciplines and you can never crack in and and you know, you're you're now able to use your your creative expression or creative mentality and apply these to other disciplines within the creative field now, those things were were almost guarded or blocked off.

0:49:18Why creatives aren't siloed anymore

Play from 0:49:38 8:88:88 0:49:38 You there was just no practical or easy or short way to get into those things. I mean, you you would have to, right? Like learn a whole new suite of tools to be able to even go into to that kind of thing. And and now now you don't have to. Like we always speak about domain expertise and whatnot. I mean, people that have been doing specifically this, right, are gonna be much better at maybe people like us who have not been creating promo clips and that kind of thing before.

Play from 0:50:10 8:88:88 0:50:10 But but right There's also the framework that exists of how to use AI to get the results that you want. That is the other part of that equation. Right. So it's like the domain expert expertise, but also how to really manipulate AI and leverage AI to get to the to the quality and you know, sort of level of output that you're looking for. So it's almost like those two are part of the equation, but man, this is exciting for for people that are in the creative field.

0:50:39Watching a sponsor promo render live

Play from 0:50:40 8:88:88 0:50:40 we got a new one. This one just ran this is the one this one just finished rendering from all of the edits that I wanted to make to that. So let's you wanna watch it? Should we watch it live on here to see how it see how it goes? All right. one that you had generating during our recording that had we haven't even seen this yet. Yes. direct than what I wanted from that ~ let's see, from that exercise.

Play from 0:51:07 8:88:88 0:51:07 Like that was just random and this one was more all right, let's open this up. Show me in the phone. Never mind, we'll just watch it from this thing. I like the flips.

Play from 0:52:11 8:88:88 0:52:11 Sheesh. ~ was the length of that? Was that a minute? Yeah. That was Well, I told it that I'm like I well, I said like there's there's probably like use some elements from the episode of what we talked about. I guess it lashed onto that computer vision thing. I I could probably r I can take that out, but Sponsor is prob possibly you. If you're listening out there.

Play from 0:52:38 8:88:88 0:52:38 holy shit. What a way to feed that one in. We we backhanded that right into the episode, guys. That was a backdoor that I don't even know. Like I gave that one a lot more direction though. ~ that I I mean, like that's this to video alone is insane, right? Like we did you see this coming so quick?

Play from 0:53:03 8:88:88 0:53:03 Like Nope. Not at all. I I mean I wasn't the in my mind I wasn't thinking this was close like this. Yeah. I I thought it would take a long time. yeah, like like cause cause if you run these same experiments with Astra, like it it can do some, but it it's not it's not it's not close to this. And I and I think I've started to see some people comparing those two, but like I did do like a comparison head to head on on something and it was it wasn't close.

Play from 0:53:32 8:88:88 0:53:32 It wasn't close. And I I just I didn't see this coming. I Can you pull up the actually I want you to can you pull up that one that I shared with you ~ on Slack? So there's there's I I wanted to kind of try this from like a client perspective side. And by the way, like just did this, you know, 30 minutes before this episode. the pump one?

0:53:38What one Opus 5.5 prompt gets you for a B2B SaaS video

Play from 0:53:58 8:88:88 0:53:58 The pump one. The pump one. Okay, so so this is not this is not a client. Approved asset or anything like that. This is for experimental purposes only. I gotta call that out. So I I just I I kind of wanted to see what was possible with that. And and I can kind of you know tell you what the prompt was for that too. ~ but let's let's play that one. I wanna s I wanna. Here we go.

Play from 0:54:25 8:88:88 0:54:25 Started from the beginning.

Play from 0:55:15 8:88:88 0:55:15 Bro. Okay. And and not to just like, look, this is one shot. Like, this is one shot, truthful one shot. So it's just like, ~ you know, again, like if you I don't know, if you have clients, like this, this feels like I I and it's funny because I've had clients kind of ask me about, you know, like, I feel like we could be doing something with video. Like, what is we just kind of want to know what that would entail.

Play from 0:55:43 8:88:88 0:55:43 How long you know it take to do things like this. And it's just like this is a complete disruptor, right? It's like I gave it direction and then it went off and did this for, I don't know, probably 30 minutes. This one probably took 30 minutes if I had to guess. I think I did this one on Opus 5.5 high. ~ and I can just kind of ~ I can just kind of show you what I did. And like, look, there's this is not what this is whatever. This is me just on audio, right?

Play from 0:56:09 8:88:88 0:56:09 It's like, Create a video for the client. The goal of this really should be create something that feels like a world class motion designer. And I would just say creative made this video. You know, this should feel like it was made with a budget of $200,000 and done by world class talent. So I want to go all out in that regard. It's important that this is on brand. So, you know, go to the client's website, maybe even their social media. you know, this is sort of like You know, considered like a boring industry.

0:56:09The exact prompt behind the one-shot video

Play from 0:56:35 8:88:88 0:56:35 It's B2B SaaS tech, right? Like, so like we need to inject some personality into this. ~ you know, a lot of these things have to, you know, have a tendency to be boring and lifeless. And we need to be treating this as almost like as a showreel slash commercial that is at the quality of something you might see running at the halftime of a Super Bowl, right? Do your due diligence, meet those standards that we've set forth and has a strong likelihood of going viral on social media objectively.

Play from 0:57:03 8:88:88 0:57:03 That's it. That is it. You know, and this like we I haven't we haven't had time to even manipulate this in the you know, like probably a a tenth of what's possible in this way. This is just a bullshit thing I made up on the on the fly, you know. in Cowork. I did this in Cowork, yeah. Dude, try it on c on code. It has so it has just like for whatever reason, I've had much better experience on code than than Cowork with us.

0:57:21Claude Code vs Cowork for motion builds

Play from 0:57:34 8:88:88 0:57:34 we'll take you know what we'll do is we'll take this exact thing and we'll go here. I just think it has more it has access to more things. Like it just has more resources it can use. Like I just looked at I just checked in the background and it said it used ~ it said it used my local Apple Vision tools, computer vision tools, to to generate some of that computer vision stuff. I was like, What? I didn't tell you to do that, but hey, you know, this is how they take over, but whatever.

Play from 0:58:04 8:88:88 0:58:04 But ~ this I might have to I might have to change this based on yeah because I just updated my Mac software and then I checked a bunch of these boxes back off. Anyway, I'll run that. That that would be a good test and not like I don't know, probably won't be done by the time this episode is, but I'll run that as well and and see what happens. But I mean, what, bro?

Play from 0:58:31 8:88:88 0:58:31 Like, cause you know, these brands they'll they'll pay. I I don't know. Like, you know, I've been on the marketing side, right? And it's like, we need assets. We need a company explainer video. We need, you know, a product video on this, right? And it's like, could you imagine taking all the context? Like there's like I didn't give it anything with the script. I didn't give it anything with a specific thing to focus on, right? All I gave it was sort of like, you know, kind of like a quasi-goal of like, this needs to be at this kind of level, right?

Play from 0:58:59 8:88:88 0:58:59 And I gave it some things and I gave it the website. And that was it. Yeah. I mean, imagine if you had really dialed in I'd really dialed in sort of like the specific nature of what we're trying to accomplish here. I mean, this would be even it more insane. And then I don't know, man. I just that's that's completely crazy to me. ~ I don't know, we're kinda right now. I'm I'm liking I'm gonna try to push it in terms of like what it can do from like a mixed media standpoint.

0:59:17How do editing and motion graphics combine?

Play from 0:59:26 8:88:88 0:59:26 Because I liked how it brought like the video editing and the motion graphics together in sort of like one ~ you know, which I know is I know is just one thing, guys. I'm just saying like it it felt like it had to be one way or the other, like I was either editing raw video or I was creating motion graphics before it didn't feel like I could do this. Yeah. perfect explanation. I th yes. Right. Like I don't that's why I don't think we were quite kind of expecting that because we had just kind of been thinking those two things as separate things entirely up until this point.

Play from 0:59:57 8:88:88 0:59:57 Right. It was like you're doing one or the other. 'Cause the the other thing is that this and like making sure you have the MCPs connected with stuff if you're gonna do this, because it it just like automatically recognized it needed sound effects generation. So it used Magnific to go generate with ElevenLabs. Right. Like that was that was the one thing. this did take something. So I've got, you know, this client, you know, I've got like files in here as well, right?

Play from 1:00:23 8:88:88 1:00:23 Like, so it took this context file I have on the company as well, which that context file goes into the what the company does, all the products and services they offer, you know, blah, blah, blah, blah, blah. So it also did reference that, but it pulled these things specifically from the website. Yep. It's it's very, you know, it's it's very sort of crazy right now that this is possible. And the fact that that's all code and that can all be edited each individual pixel.

Play from 1:00:50 8:88:88 1:00:50 ~ nuts. So I think a lot of this stuff is gonna be I I feel like you're gonna if if everyone's watching this on Sunday and you haven't opened social media in a couple days, just wait for your timeline to be exploded with this stuff. This is what every it's gonna things are gonna move now in this direction. Like you're gonna see this be a people are gonna play with this medium a lot more. I think because now they can. ~ I think, you know, ~ YouTube probably gonna get flooded with this content.

Play from 1:01:17 8:88:88 1:01:17 TikTok, Instagram gonna get flooded with this. ~ it's a more engaging way of presenting ideas too. Like, you know, I'll probably build when I do presentations now, like I'll build stuff like this for being on stage. This is way more interesting than just sometimes static stuff. Like this is that's a great that's a great call out too. Like, yeah. and this this has to be because they integrated design, Claude design, into just the tools now.

Play from 1:01:43 8:88:88 1:01:43 Like it's not like its own separate space. Like they probably got enough data from people designing in there to like build a taste layer. And I just hated that d I just hate that design sits in its own space anyway. It's it's ~ it's unfortunate. ~ I'm sure the amount of data that they've ingested in the cloud of people building decks and animations and stuff that they've been doing in Claude, because like I'm also thinking about this, like this this just s like this this opens up your brain so like if I can inject I can inject 3D assets into that now, I can inject vector assets into that.

Play from 1:02:17 8:88:88 1:02:17 Like logos now can be perfect in everything because they if you have a vector file for a logo scaled, perfect, changed the exact colors. Nothing changes. Right. Yeah. And if it is, you can you can change the color. Like you can you can do what you need to. Like these are like these little random things that you just couldn't do. Or like, I need to remove this one element because someone someone said like, no, we can't have that word. So okay. Take it out of the code.

Play from 1:02:43 8:88:88 1:02:43 ~ bro. There's ~ I don't know if we ~ do you have anything else on that you want to show? Opus 5.5. I was just gonna touch on one other thing. This was just like a little fun personal project. I know we've talked about typefaces on here before, but my kids are five. ~ they're writing a lot now. And They, you they're trying to figure out how to spell things. They're trying to read, right?

1:03:05How did Drew turn his kids' handwriting into a font?

Play from 1:03:09 8:88:88 1:03:09 they're they're just writing and they draw all the time. And and so I d I don't know what made me think of it. I guess it was just like me connecting the dots and taking a step back for a second. I was just like, you know what? Like this, it would be really fun to, you know, take their their handwriting and turn it into a typeface, number one. I wasn't thinking beyond that. I was just like, this is this would be very cool. And then also like kind of show them this kind of t you know being visible on the computer. You know, they kind of know what a computer is, right?

Play from 1:03:35 8:88:88 1:03:35 But they don't really understand it. And so it's just like, look what you know, look, now I can, you know, daddy can write in your handwriting, you know, and I can show people. And so, like, basically the process for that, and I don't I don't know what happened to the lighter ones, but you know, we have all these these white sheets of paper that they draw on constantly. And I showed them, you know, that you could sort of like fold this thing up. And like I had done this with the typeface before with my own a while back, right?

Play from 1:04:02 8:88:88 1:04:02 And I was. Just writing out the letters. I was trying for everything to be, you know, the same size and whatnot. And I remember AI pushing me towards sort of like, I don't know what you call those sheets, because I don't I don't create typefaces up until this point, right? But it's like one of those perfectly blocked out sheets where you write one letter in each little square, right? And so you can kind of tell the padding and all that stuff. And so I don't know. I I just kind of put two in together. I was like, okay, if I fold this piece of paper up, you know, four times, I can create.

Play from 1:04:31 8:88:88 1:04:31 You know, 16 blocks here, you know, and kind of give the kids like a space, you know, where they can fit one thing in each letter or in each box. Right. And so like we did this on, you know, like kind of front and back for all these, ~ for all these letters. That's where it started. And, you know, I was taking pictures of, and then I was like, I remember this app that I used to use called Scannable. And it basically takes any sheet of paper and like scans it and then kind of like flattens it out.

Play from 1:05:00 8:88:88 1:05:00 You know, because the only problem with these is you'll get some that, you know, the paper's just a little bit not flat. Yeah. So I did that, sent them the computer, and I, you know, I got this. And I was like, this is awesome. And then I had them do the numbers, right? ~ and so like kind of if I go into Here's yeah, here, here's kind of like the original. This is before I scanned them. So first I tried just doing it like this. And then it's like, you know, you might have, you know, a little bit more success.

Play from 1:05:29 8:88:88 1:05:29 You know, scan them. So then I I went back and think did that wherever that's at. I don't know. This sort of like a long, long, yeah, here it is. Right. Like just much more clear, right? You know, went through that, crossed out ones that we didn't want, you know, just kind of indicate. Yeah, don't want these, disqualify those. Did the numbers, went through like a couple of them, and I'm like, yeah, like it cut off the Z, right?

Play from 1:05:57 8:88:88 1:05:57 Cut off the W. We need to fix that. Yeah. And but you know, yeah, yeah. And I was like, I almost thought it might be too much. I was like, actually cut this off like right here. but it was like this idea of like, yes, it does. Yes, it does. So it's like, you know, what should we do here? And I was like, Yeah, I I love this recommendation of. Right, 90% faithful to what's actually here and 10% typographic correction.

Play from 1:06:24 8:88:88 1:06:24 Right. Because it it does need to be ~ legible in a in a certain way as well. And so what I kind of ultimately got to was a point where I got the letters and then ~ the one other thing that I did was some of them kind of it would give me. If it was this one, I don't know if it was this one, but like somewhere in here, I noticed that it started to kind of create these little jagged edges and grooves in some places.

Play from 1:06:52 8:88:88 1:06:52 And I didn't want that. So I was like, you know, we need to kind of like when it's round, we need to make sure that it's round. It feels like it's one stroke kind of of the pen or the marker or whatever. Yeah. And and you know, just kind of like got into that, but pushed it further with the numbers and and ultimately got to, you know, something like this, had them do the core punctuation. And I was like, dude, this makes so much sense. So, like, I, you know, Brainchild, use the letters. Like, this is fucking dope.

Play from 1:07:17 8:88:88 1:07:17 You know, and then I was like, how could I, how could I go further with this? And then that that's where this, you know, these little things came in. I was like, dude, they they draw these little characters and stuff. I was like, let's do circles, let's do like arrows and you know, like these little faces and blah blah blah. And then I'm like, I gotta incorporate this into my branding now. And so like I took that back to ChatGPT. I was like, what should I do? Because I You know, I've got sort of this style that exists right now that I I I like actually, but I don't really know how much of this to apply.

Play from 1:07:47 8:88:88 1:07:47 And it's it made a really good suggestion, which is just like focus on, you know, this being sort of like just the motifs and like elements that support what you have here versus like this being like a primary typeface, right? It's almost like annotations, corrections, you know, doodle, like that kind of thing. I was like, yes, perfect. That's actually. you know, like the perfect sort of balance. And so now I've got to, I've got to mess with this and and figure figure this out because I'm like, this is this is actually really good.

Play from 1:08:19 8:88:88 1:08:19 ~ because like the style that I have right now with ~ with like my website, my branding is just it's very ~ I don't even know how I I forget the words that I would use to describe it. It's almost like It's got a lot of these sort of like micrographic kind of elements to it, right? ~ where it almost feels like industrial kind of ~ mechanical element piece of it.

Play from 1:08:47 8:88:88 1:08:47 And you just imagine like this handwritten thing here, right? If these words were written like in the script, like their handwriting, or you had like an underline or something, right? Like or a circle or one of these faces or like a piece of tape. Or and I'm just like, yeah, like This is it it's gonna be fun. You know, I'm just like and and now my my branding feels much more close to me, right?

Play from 1:09:13 8:88:88 1:09:13 It's got a a deeper level of of meaning and interpretation. I just it's just cool, man. The AI is AI is cool. AI is cool, AI is fun. And yeah. a website, by the way. I've have not had a website. I have a domain, I don't have a website. Well, I I hate mine now 'cause it's like I I just I need so much work. Like I haven't updated in a while and it needs so much work and I just it's the last thing on my priority list. So I I I don't even like the fact that I have have it other than I have it.

Play from 1:09:42 8:88:88 1:09:42 ~ because it you know, ~ it's just another thing you gotta do. But It's ~ I'll make one eventually. So I you know, just one of those things. Just like I don't have time to like to like invest my brain into like creating the brand of me, if that makes sense. I'm just like I'm I exist on LinkedIn and YouTube and if you want me, find me there. Like I said.

Play from 1:10:08 8:88:88 1:10:08 I you know, it's like ~ it's what I hate when people ask like, Can you give me a bio? I'm like, I don't know. I just do stuff Like you it's like I hate I hate defining myself in a biography. Like I d I hate like I've probably written ten different variations of this bio and now I gotta find the most re like I gotta find the most recent. And i y you know, is that even still relevant, you know? Seems like every time I'm asked for one, it's it needs to be updated.

1:10:33Stop sending AI output without the context

Play from 1:10:33 8:88:88 1:10:33 So Like bios need to be something different. Like yeah, here's a here's a hot take for you before we before we get out of here, by the way. This is I can we can we like people are sending me stuff every day that's Claude. Right? Like emails, stuff, proposals, whatever. Like it's all Claude. Right? Like I get it. Like or Claude or GPT or Gemini, whoever's writing it, right? Can can we start can we like make this a thing like for Anyone who's like using AI at like a real level and has to get anything done collaboratively, right?

Play from 1:11:06 8:88:88 1:11:06 Like between two agents, like let's be realistic. Like I'm taking something that's a little bit deep and complex and I'm giving it right to Claude. You're gonna take something that I send you that's a little bit deep and complex, you're gonna send it right to Claude. Like we're just carrying the message. Like this goes back to that stupid comedy sketch thing I did a while back where it's like you basically just call us carrib. Correct. ~ like I remember when we were going back and forth on red teaming the one of our agreements.

Play from 1:11:31 8:88:88 1:11:31 Yeah, yeah, yeah. can people just start sending like transcripts and MD files so that like Claude gets like the full thing? If it's gonna be the one responding, can we send more context so that like we don't have this back and forth of like pissing match between Claude's and ChatGPTs? dude, you know what the problem is too is people are sending back, you know, these long things, right? Where it it's it's the the response or whatever is created is almost it's it's way too much.

Play from 1:12:01 8:88:88 1:12:01 It's way too much. And they think they're sending value, which they are, but it's not optimized for us, the reader, the person, because it's too much to dig through, right? Like That's my my gripe with my my GPT ~ right now is like I need to go back and ask for shorter outputs because right now that thing runs and it's like it's good, but it's like it's everything is 2,000 words and it's like this sucks.

Play from 1:12:28 8:88:88 1:12:28 And and you can't expect to give anybody anything and they're gonna read all the way through it. And so it's like you almost need like something now. Where yeah, to your point, it's like you you have the agent version, like here's the LLM version, and then here's actually the deliverable for the person. You know, I've I've really tried to get better at that with my emails too, because you know, like I I have it draft first drafts, but if you don't give it the character count or the word count or whatever, it'll go and it's this long email.

Play from 1:12:59 8:88:88 1:12:59 And it's like, I I I can't send that. Like it it's it's it's overkill. Like how can I say this in less than 150 words? Less than a hundred words. Like otherwise it's not gonna get read. I mean, it may you may think you're sending value, but people aren't reading through that. And so it's like all this stuff gets sent around and 90% of it never gets read. It's well, it's funny. If anyone who's ever emailed with me before knows this, my entire email life is like three lines.

Play from 1:13:27 8:88:88 1:13:27 It's like I send texts via email. That's it. I don't do anything more. Like I can't, I can't I can't do it because I just know no one reads it. And it's just like that's always been my thing. And is if I have more information, I just attach a Google Doc and it's like you can read it there. But like, here's what you need to know. Like, dah, that-da-da-da-da, I'll get it back to you tomorrow, whatever. Bye. ~ and luckily, like because all of my communication is like that. Whenever I have like like whatever Gemini within Gmail like autofills with what I you know, what your response should be sometimes.

Play from 1:13:56 8:88:88 1:13:56 It's like it writes just like that in like three sentences. And then when Claude sees it, it's the same thing. Like when it goes through my inbox. I'm like, draft this for someone, and it's like four sentences max. And like that's it. So it gets me on that one because I I don't write like that, but I think there's there's certain people that what I send, some one of my other clients I send skills to, and You know, lot of it I have to decouple, which is a problem. I think this is something I need to to fix.

1:14:17How to share a skill that runs anywhere

Play from 1:14:22 8:88:88 1:14:22 Is like when I when I build a skill, like I'm I'm focusing on all the th like it has all of the things at its disposal in my environment. So when I send it, I have to like distill it and like abstract it down to like this can be sent to you and you can use it net new. But it has but it has to run. Correct. Yes. So it's like I have to like break it out and I have to basically White label version.

Play from 1:14:47 8:88:88 1:14:47 in it. Yeah. So that like the agent opening it can read it and say, like, here's all the other context to actually know how to run this thing. Not just the the actual process file, but like this is why it's here, like this is how you use it, like this is exactly how to blah blah blah. You know, you have to write all that stuff. So just like I've had Claude send emails now. I've had to send like the MD transcripts, like an MD like like read me and like a transcript of like the conversation in some context. Like just attach that to the, you know, as attachments.

Play from 1:15:14 8:88:88 1:15:14 In the email that whoever's getting this, because I know they're getting it and looking at it with with AI, just be like they'll get and don't have to ask me any questions about it. You know, it's just like take it. ~ wish more people did that. Like when you send stuff, just just be like very easy, 'cause ~ maybe I I guess maybe we're still this is the this is just bubble stuff. Like we're in the bubble, like maybe we're not operating like that. like if you're thinking about this from one of these LLM business sides, that that feels like a nice little gap that you could solve for to increase satisfaction with the tool and make it easier on both sides of the fence.

Play from 1:15:51 8:88:88 1:15:51 Like people that maybe don't have all that knowledge of how these things work. It's almost like packaged in a much easier way to grab all the context. I mean, that's that's the other difference, is just the foundational levels of knowledge that exist. with AI right now are so all over the place. And there's no because it's like so much of it is learning it on your own and trial and ex you know, trial and error and experimentation and everybody's role and and maybe use of AI is a little bit different.

Play from 1:16:20 8:88:88 1:16:20 And yes, there are sort of like, you know, training videos on this stuff that OpenAI puts out or Anthropic puts out. But it it, you know what I mean? It's such a individualized experience when learning them that there needs to be some sort of grounded ~ middle ground for how people maybe can close that gap when they're communicating with with each other, if that makes sense. Right. Cause even on the client side, like to your point, you might have a really good idea for something.

Play from 1:16:47 8:88:88 1:16:47 And, you know, you might white label this skill or whatever, give it to them, which I've done too, or created a template off of my template or whatever it may be. But then you still gotta like teach them how to like actually use, you know, like here's how to install it. And then, you know, like here's how you would use it. Here's how you would maybe build a V two of this. And then That's the the problem with that though is these people aren't experienced enough to know how to do those things in the first place.

Play from 1:17:12 8:88:88 1:17:12 So that means like they're gonna get stuck. And are they gonna ask AI to how to get unstuck? You know what I mean? Like there's just so many sticky points there that I think could be fixed with the tech long term that could allow for a better experience across the different, you know, levels of knowledge, I guess. ~ I have no idea what I actually have no idea if that makes any sense. I just I'm trying to. Trying to illustrate what that in my head, in my head it makes sense, but it's just like that that is a big problem that exists right now.

Play from 1:17:42 8:88:88 1:17:42 yeah. And GitHub solves a lot of these problems, you know, because you can have someone as a as a like That's a good point. some but again, like I still wanna like when I'm sending stuff, I still wanna extract like I do create s like, you know, different GitHub works where like this one's abstracted from some of my other IP that comes from some of the other things that I do. Like I can't give like there's too much stuff that's intertwined now with like IP and everything that comes from all the clients and whatever and like lot of this stuff has been built on knowledge that comes from everything, right?

Play from 1:18:14 8:88:88 1:18:14 So I I get it. I'm like, I can't just but you know, it's one of the clients I work with doesn't have GitHub, can't have can't use GitHub. That's a good one. But that not someone you'd expect. Not someone you'd expect to not have access to it. So it's interesting. But yeah. And I I think, you know, I can't talk about it on here 'cause I'll get in trouble. But ~ yeah, I know the exact I know the exact reason why. But it's it's it makes things way harder. Let's put it that way.

Play from 1:18:39 8:88:88 1:18:39 ~ Then it could be. So that's like I just I haven't seen the trend yet, but when we were going back and forth, it was the easiest thing because w if like we maybe went back and forth three times, maybe that's it. And it was like we were sending the transcripts to each other and the the context files. So when they'd read it, it wasn't like, Why the hell did he make this change? We didn't, you know, he's trying to screw it. It was like, here's the chain of thought and the reasoning as to why everything was done.

1:18:40Why trading transcripts beats trading drafts

Play from 1:19:05 8:88:88 1:19:05 And it was just like, okay, that makes sense. We just move forward. You know what though? That's actually that's that's actually a really cool use case, like example to bring up because like how many people are doing that really? You know, like you and I are solo operators, but like in that sense, we were working on something collaborative and we we kind of were trying to communicate in a very different way because it wasn't a client and it wasn't just us trying to think about it. So that was kind of like a very unique use case too, I think.

Play from 1:19:32 8:88:88 1:19:32 I I I don't know if anybody's tried that, but that's that was a very interesting sort of application to kind of experience as well. Cause it's like, I've got my thoughts. I'm using Claude as my thought partner. Maybe making a couple iterations, sending to Rory. Now Rory is using this. Rory's using Claude as his thought partner. And then he, you know, so it was yeah, it was very interesting to like go through. And feel like we we we hit like all the areas that could be blind spots, you know, because of that as well.

Play from 1:20:01 8:88:88 1:20:01 Yeah. And it was because we were doing the red teaming also, and the red teaming on like, you know and but just like because we were sending the the context back and forth. It was like we were having one combined chat. Like it would be like if you were working in chat with like a or in a project within, you know, Claude or Claude Code or you know Astra or whatever. And it had like it could go and read everything that it already did to understand why it got to the to that point.

Play from 1:20:27 8:88:88 1:20:27 But when you do it isolated, it's like Here's idea, here's idea, with none of the ninety percent backwork that went into it, which basically makes the answer better. So how do we start to collaborate that way? ~ Like are are folders like our projects right now in Claude shareable in individual instances? I know they are from like a team and enterprise standpoint, but like if I wanted to share a project with you, could I do that?

1:20:40Can you share a Claude project?

Play from 1:20:55 8:88:88 1:20:55 But I can't do I can't just like include you in that natively where in Claude itself. Like yeah. I don't know how enterprise works. Well that's one of the things that our guest is gonna, you know, from a couple of weeks can talk about. Yeah. create a skill, make it available to the organization, or or send it, you know, certain people have access. But I'm like, yeah, I'm curious, like on that side, without like maybe downloading all the context of the project and then sending it to you, right?

Play from 1:21:23 8:88:88 1:21:23 If I could almost have it invite you, and then now, right, that project shows up in your your environment. So that was that'll be that'll be part of the ~ of of one of our guests in a couple of weeks. He he outlined that for me and how it's basically shared. It's it's a shared skill pool that lives in a virtual machine, but he's the one that controls the skills and they can't be changed from that way. So everyone's everyone is basically vertical and what they can do, they can't take it and like branch it off.

Play from 1:21:53 8:88:88 1:21:53 So it's like if something breaks, they can they can track it. It's like an it's an easier way of tracking when things work or don't work versus like someone going and playing with the skills. So it's like when when are when is that guest coming on, Rory Flynn? Do we know? weeks, I think. I think that would be ~ October ninth, maybe would be interesting convo. Very interesting, I think. You guys will anyone who's worked in the agency or in the agency world or has owned an agency or has done anything, you know, in that space from an ops standpoint.

Play from 1:22:22 8:88:88 1:22:22 It's very it's a cool angle we haven't covered yet. I'm excited about it. It's you know, we've talked ops, but we haven't really talked ops, ~ you know, from like a like a pretty intricate level. Like at what is what you do is ops. We haven't talked bad ops. Yeah. Yeah. Yeah. This is like ops for an a company and like really thinking about ever like in an AI first mindset when it comes to ops building a new company.

Play from 1:22:49 8:88:88 1:22:49 ~ you know, when when you've built other companies before, and this is now the you know, this just interesting. Well, I'm not gonna I won't tease it too much, but it's a it's a I feel like most of you guys will appreciate this one. ~ very tangible. Yeah. Yeah, very tangible stuff. So who we can shout out today? I I d I don't know. I was just thinking about that. Who who who we shot now? Like ~ clippers, like your local your local clipper.

Play from 1:23:17 8:88:88 1:23:17 Maybe maybe even throw some yeah, Gen Alpha clippers. We could extend that into maybe barbers, even even lawn work in terms of clipping. I d I don't know. I don't know. okay. Like I like that. Cause mean I'll if you if you guys don't know what we're talking about, this is your first time here, right? We just we just ask you to do one thing. At the end of each show, if you make it an hour and a half, you just got a number one.

Play from 1:23:42 8:88:88 1:23:42 You know, you can like, you can subscribe, you can comment, whatever. If not, just go tell somebody about it. So you have to do it. Yeah. tell somebody. You can tell your dog who's laying on the, you know, ~ on the bed in the background. You could tell anyone. This we're we're asking you to tell your local clipper here. And whatever that means, you you derive that and you run with it and then you tell somebody. Ooh.

Play from 1:24:07 8:88:88 1:24:07 I wonder if there's like an automated way to do coupon clipping now. I mean, probably with I I don't My my mom used to sit there with like tons of sheets and just like I'm gonna have Muse become my automated coupon my automated coupon clipper. Have it sign up to like every website and unsubscribe immediately. That's a just a quick for anyone who's not familiar with email marketing, you know, this used to be our bag. If you want a discount, just sign up for your just sign up for email when it says, you know, the pop-up window 10% off.

1:24:18How to get email discounts, then unsubscribe

Play from 1:24:37 8:88:88 1:24:37 Sign up, unsubscribe. Just take the discount code and go buy something. Like it's like and you can do it over and over and over again. Most Most companies are not like they're not optimized to track that well. They just have the pop up. They don't do anything with email marketing the right way. this is why you need more than one email address. Maybe maybe I have an email address specifically for these things, which I Mm-hmm.

Play from 1:25:03 8:88:88 1:25:03 And and if you go in a private browser, you're great. So ~ There you go. there's there's a lot of you know, I haven't paid full price for something in a really long time on the internet because it's just Don't like I I hate the game. It reminds me where they here's enter your email to get the discount. But before okay, now you've entered it. But now you got to give us your phone number to get it. They they get you at that one.

Play from 1:25:29 8:88:88 1:25:29 most of the time they'll they'll already automatically add you to the list because they don't want to lose you with you when you decline the phone number. So you'll automatically get it. It's just like it'll come to your email and they won't send it to your phone. Like it's be like, I want my phone. They'd rather have you get the they'd rather have you get the email and not the phone than neither. Right. So But you know, some some don't send the if I just do the email. No, at least not right away. Cause like usually if I'm signing up for that, if I'm going that far, I'm I'm probably buying something.

Play from 1:25:57 8:88:88 1:25:57 But then, you know, that's the whole other thing. It's like, okay, as soon as you send me the code, stop. See ya. Like got the code, see ya. back in my email days, that little piece right there, if we were auditing, like and I found that on the phone, I'd be like, this right here, this one change gonna change the entire outcome of the rest of your email channel because your your opt-in rate is gonna go up. Because if you just get rid of that stupid phone number, like it's fine. Like w there's d ways to do it.

Play from 1:26:24 8:88:88 1:26:24 Like do it post purchase, like whatever. There's to be texted from brands, bro. I mean, I'm maybe I'm in the minority, but I d I doubt it. we can we'll probably talk about this also at some point on the on that episode. But there's, you know, if you're looking for a couple little discounts around the holidays coming up, you know, s once you sign up for email, you're getting tracked every time you go on a site. So if you browse something and you linger for a certain amount of time, typically, you know, good company who's at optimized email will send you a browse abandoned.

Play from 1:26:53 8:88:88 1:26:53 Like, you were looking at this product. What'd you think? Why don't you tap something else? You get automated sequence. check out. Post purchase, if you're just subscribing on anything, like if you, you know, subscribing if you are also at a certain point you get entered into a a lot of times into like a sunset sort of flow where it's like, ~ we noticed you haven't opened anything in six months. Are you still interested in coming back? Sure am. You know, you have ten percent discount. Like if you check if you just have someone go if you just go through your promotional emails, there's so much discounts to be had.

Play from 1:27:23 8:88:88 1:27:23 It's insane. ~ email marketing, it's what it is. So Just ~ we'll get into that more. We'll you get more into that would once we have that episode, but Black Friday deal's coming up, man. So might as well get ready. ~ all right. Well, thanks for joining us. Yeah. Yeah. There you go. They all pop up. It's like ding ding ding ding ding. Bye bye. see, we're see, we won't ever email you or text you. So just just ~ rest easy with that information.

1:27:44Where does the episode close?

Play from 1:27:52 8:88:88 1:27:52 And ~ thanks, thanks for joining us, guys. Hopefully this was super valuable. And we'll see you next week. Have a great weekend. See ya. Peace.