Ep. 67: GPT Image 2 Is Good. But Is It Nano Good?

0:00:00Fast Hours is (re)born

Play from 0:00:01 8:88:88 0:00:01 What's up everybody? Fast Hours Podcast. Rory Flynn, Drew Brucker. Little bit different intro today, you like that? What was different about it? I think we got a name change. That's what it sounds like. We got a name change. Yeah, we, I think we all felt this one coming. We got some comments. I think we were talking about it internally as well. ah We got started with this, damn Rory, two years ago, almost two years ago now, ah at a time when mid-journey was such a key focus of ours and it was the entire workflow of what we do in a lot of ways.

Play from 0:00:41 8:88:88 0:00:41 ah a lot of ways too, we were just kind of starting to take on projects, um clients, so forth, where we could start to utilize mid-journey in our work. So it was something that was very important to us. Mid-journey is special to both of us. So uh mid-journey is not going away in that sense. I think what we've sort of concluded from the topics that we talk about and what we can deliver the most value on and is repeatable week to week is that Let's just be honest, things don't ship every week.

Play from 0:01:16 8:88:88 0:01:16 And we've expanded our scope to include image, video, LLMs, the whole sort of generative AI creative ecosystem, if you will. And we just felt it was time to drop that from the name. So Fast Hours is the name of the new podcast. We didn't do much. We didn't overhaul. We just dropped a word. And Midjourney is still going to be something that we talk about. But I think what we're also gonna do is we're gonna be a little bit more, I think, inclusive with how we uh cater and describe ourselves for people that are maybe just joining us and haven't been with us this whole journey, right?

Play from 0:01:53 8:88:88 0:01:53 To really sort of understand that journey along the way. So, Fast Hours is new name. I think it lands. Let us know what you think. Rory, I mean... good one to start. think, look, that was always good. And the diff, you don't want to make it seem like it's a, you know, like we're reading like an obituary here, but it's like, look, we said this from the beginning, if you go back to the beginning podcast, and we probably said it million times, we don't, we never had a plan for this.

Play from 0:02:19 8:88:88 0:02:19 It was just like, get on and talk. And then we don't. And it was just like, whatever the audience wants, that's what we'll give them. You guys asked for something, we'll do it. Like we've done a lot of those episodes where people ask for stuff and it's like, all right, let's just do that. So Look, like Drew said when we started, this was like the only game in town, but we're all evolving. I'm sure everyone here is using different tools. So we want to explore all that stuff. Don't want anyone to just be beholden to one or two things.

Play from 0:02:44 8:88:88 0:02:44 Drew and I like stuff. We want to talk about it. We want to keep moving. And also, like we know everyone here that's listening is sort of like at this point now looking to us for new stuff at all times. So we're to push it in different directions. And, you know, if that means we're going to talk about, you know, AI music generation one day, we might have to do that. But it's one day it's it's vibe coding. One day it's you know, GPT-2 image comes out, which we'll talk about today. One day it's, you know, Midjourney Releases version 8.1.

Play from 0:03:11 8:88:88 0:03:11 We'll definitely talk about that. look, there's just a lot to talk about. It's stuff's moving fast. We're trying different stuff like you're trying different stuff. And if you want certain things, drop it in the comments section like we're not above or everything you've seen has come from the comments section. Like we made this decision based on the comments section last week. We're like, all right. yeah. it's past that point. We're going to keep going, we're to keep moving, we're fluid. That's the whole point of this.

0:03:36Going tool-agnostic

Play from 0:03:36 8:88:88 0:03:36 Everyone has to be fluid. the nature is this is a tool fluid, like this is a tool agnostic sort of thing anyway. think we really had so much to talk about Midjourney specifically for those first 20 to 30 episodes because it was so deep. mean, we went into so much detail into every single parameter, every single sort of category or style that you're trying to create in these things, right?

Play from 0:04:04 8:88:88 0:04:04 I think like one of the first five episodes it was about like GPT and Midjourney combined, right? Like just, you know, so, so like we were kind of hinting, I guess at that, but this is just a part of the bigger, broader picture for creatives in general. I think that's the audience that resonates the most because no one's just using one single tool. uh We're not, we're not there. We're always using new tools and as fast as these things move, you know, we still don't get updates from, you know, these companies every single week.

0:04:34GPT-Image-2 quietly drops

Play from 0:04:34 8:88:88 0:04:34 that requires enough depth, right, to cover those things. So I think this is the right call. Let us know what you think about that. Fast Hours podcast. I think we're good with it. But yeah, man, I feel like uh it feels good to kind of get that out of the way. That said, tell me how you feel about a brand new image model that we just got. mean, uh you know, this surprise, surprise, brand new image model.

Play from 0:05:01 8:88:88 0:05:01 We knew it was coming, didn't know how soon. And then just quietly, just a little quietly, didn't even really, I don't even know if I saw the formal announcement from OpenAI actually now that I'm thinking about it. Just quietly dropped, know, and just people letting the creators, you know, do the hyping and uh sort of like doing the discovery and experimentation within the tool. But tell me like your first reaction to that, you know, how it's going so far, what's your take?

0:05:31Text becomes the unlock

Play from 0:05:31 8:88:88 0:05:31 It's kind of sick. I like it. There's things I don't like about it, but there are things I do. again, you go back to us maybe 12 months ago and we weren't like, you need all this text. Now I'm like, I want all the text. This is great. Like, it's just, I don't know. It's just nice to not have to worry about some of these things. like, I'm to be honest, I don't know if anyone here, former designer, graphic designer, I used to move text around more than I'd spend time designing the whole images.

Play from 0:06:00 8:88:88 0:06:00 Sizing, kerning, maybe I should put it a little bit more left justified. Maybe I should put it right left. You know what I mean? Sometimes I don't like handing over a lot of that stuff, but sometimes it's nice to just start somewhere and be like, okay, I do like that. That visually looks good. you know, some of the things you do, here's an example. When I see the way that you position your text and I see it in your design aesthetic, I'm like, I like the way that looks because you did it.

Play from 0:06:28 8:88:88 0:06:28 But if I was doing it, I'd be like this. this doesn't make sense. I gotta fix it. You know what mean? it's just like when I see it done from you, I'm like, that looks sick. But if I'm doing it, I'm like, why would it? Why would I put it here? You know what I mean? Double, double thinking myself, you know, just being like, you could do it better. Like, I'll move it this way. I'll make it more smooth. Yeah. with it that way before, so it's like this new thing is just like, is that quite right? Like sometimes I see your text overlaps and like, you know, I'm like so I'm so like anal about text overlapping and like not touching each other and there being like the perfect spacing and I'm gonna see it.

Play from 0:07:03 8:88:88 0:07:03 I'm like, you know what? I can do that. I just took it. It's like my own personal like, like, I don't know, maybe I got I got shut down on it a bunch of times when I was, you know, doing graphic design. And it made me like, I shouldn't do that. I should make it all equal spacing. Like, so it's. know. Yeah. It's like I like to see that now. I like that it has the capability to be a little bit creative with where it puts the text, how it formats the text, how it sizes it, kerns it.

Play from 0:07:28 8:88:88 0:07:28 So it's great to have that piece. ah Double down on text. That's it. mean, there's just such a this just reignited the polarization again. mean, I just I made a couple posts this week on LinkedIn, made a couple posts on X. Charpin, chirp, chirp, chirp. mean, you know, I got people just that don't, know, are just completely anti anti AI, you know, just anti AI, almost in a sense, virtue signaling, because it's just going to be the downfall of us kind of thing.

0:07:31The AI backlash returns

Play from 0:08:02 8:88:88 0:08:02 And it's just like, I can't do anything about that. You know what I mean? I can't, even if I wanted to. And this is how I make a living and I'm making, I'm doing fine with it and I enjoy it. And I think like at the end of the day, right? This isn't an all or nothing thing. It is uncomfortable. It's very uncomfortable. forget, like people might forget, Rory, mean, we used to do design.

Play from 0:08:27 8:88:88 0:08:27 We used to do marketing. that we're probably not doing anymore, that AI has offloaded for us. That doesn't always feel good. But I think the way that I think about it is this is going to maintain value for the human touch. There are situations right now, like speaking of the capabilities of this text with GPT image, and we'll get into some of this stuff, we'll show it.

Play from 0:08:55 8:88:88 0:08:55 where you're like, yeah, I'd rather not waste a whole day on that. I like that I could get 70 % 80 % of the way there and make changes. Or maybe this is just an internal thing, right? Where I'm just trying to show visualization. That is such a key thing. I mean, I've sat in so many meetings over the years, you as well, right? Where you're just trying to communicate an idea. And me verbalizing that idea doesn't hold nearly the same weight as being able to visualize that idea.

Play from 0:09:26 8:88:88 0:09:26 And so even if you're not shipping these things out, right? The use case for internal usage to show something, not tell something, is just incredibly powerful and is saving teams a bunch of time. mean, that alone is crazy. think about anything that you want to hire a photographer for. Maybe there are times where if a brand is doing a photo shoot, maybe the photographer forgot to shoot a particular clothing item.

Play from 0:09:55 8:88:88 0:09:55 Maybe they forgot to shoot a particular color way. Maybe you don't like all the angles they got. Maybe you want to add some angles. Why can't you use AI for that? Are you doing something sinful with that? I don't get it. Versus, what if I don't have the logistical things in place to bring that photographer back or pay them again or whatever it is, right? Like there is a middle ground that all these brands have to decide on.

Play from 0:10:23 8:88:88 0:10:23 And I don't think it's either spectrum, all or nothing. Mm-hmm. So it's somewhere in the middle. And there are these uncomfortable points in time where this pendulum is swaying and we're all just trying to figure out where we want it, when we want it, how we want it. And I think that's the uncomfortable nature of it is like these people that really don't, they're either just super fearful of it or on the opposite side, you get these creators that are just pure, pure, pure hype.

Play from 0:10:52 8:88:88 0:10:52 That's where it doesn't feel good on either side, right? The reality is somewhere in that middle ground. Anyway. unfortunate because that's where a lot of the people get their information from is like, you know, I did this, this ad would have cost $40 trillion if it was done, whatever. And I did it in 30 minutes. Here's the exact prompt. Like, yes, we know that's the whole playbook works fine. Doesn't make anyone feel good. You know, so I think there's so there's there's like this this wave of people that are trying to control it.

0:10:57Hype, fear, and the middle

Play from 0:11:26 8:88:88 0:11:26 Also, I think there's like a there's like a whole contingent that's trying to control it instead of just like live with it. um Which is like that, you know, they're trying to be like put themselves in a position to be like, like the tracking against everything because it's like they don't they feel like they're out of control and they have no more like say in what's going on. I know I definitely feel that. But look, there's there's this is all moving and for not using it in the right way. We're not trying to figure out stuff like, you know, I thought.

Play from 0:11:56 8:88:88 0:11:56 I 100 % thought I this post up about creating typography and like how I did it with chat GBT and and Claude. I thought, yeah. And I got something to add on to that one too. That's a good one we can talk about today. was expecting the blast. Yeah, I had like my I had like my you know, my blast rest. I was ready for it. And then it was it was like so positive. I was like, what?

0:12:10Typography gets weird

Play from 0:12:21 8:88:88 0:12:21 Because I think everyone knows like typography. you've ever done it before, it is a bitch. It's but it takes forever because it's not just like the initial scope. It's the revision. Someone's like, oh, I don't like the curvature on, you know, the E. I think we need to like change that. Then it off balances everything. think I redo every letter, redo every character, go back. It's like, it's such a pain, not a painful process. If you like it, you like it.

Play from 0:12:47 8:88:88 0:12:47 But like, I've done maybe like six. No, it's really long. Yeah. Like at the end of the day, you're really looking at singular letters in every single line and shape and curve that exists within it. And on the outside, I love typefaces, right? I'm a big typography fan. But if I were to put myself in the shoes of somebody that would do that daily, that would require a special person.

Play from 0:13:14 8:88:88 0:13:14 I mean, it's just that is very meticulous. Yeah. Go look at it like under the what like a like a branding agency will charge someone for a couple typefaces. It's like, you know, I mean, I've seen ones that are like, you guys can call me out. Maybe there was like a higher maybe it was like more in demand years ago. But I remember 10 years ago, I saw stuff that was like 5080 grand for some of these things.

Play from 0:13:40 8:88:88 0:13:40 Yeah, for proprietary fonts with like maybe like 10 to 15 different variations. have like your bolds, your semi-bolds, your inks, all that stuff and the different weights and the kerning and the special characters and the ligatures and everything. It's a lot of damn work. it's like, again, think about you get back to that final stage, you have 15 different versions of that font in a number of different weights.

Play from 0:14:07 8:88:88 0:14:07 And then they're like, you know, the angle on the K, I'm not really vibing with it. kill you. It's one of those things. So yeah, look, if I can get me to vectors and it can get me to an OTF file in 30 minutes, I was like, this is stupid. This is not real. And probably the same way website designers feel. Like, do stuff on...

Play from 0:14:34 8:88:88 0:14:34 you didn't hear much because maybe those maybe those like typeface folks aren't really on here like the rest of the creative world, you know. It was designers, it creative directors, was like DOPs. I was like, this is insane, everyone is like, wow, holy, I'm like, okay. Here's what I got. you get, you know, custom display typeface, maybe like one custom style, mostly for headlines campaign, merch, somewhere between 10 to 35 K, small brand typeface family, two to four styles, basic character set, 25 to 75, full custom brand type system.

0:14:50What custom fonts cost

Play from 0:15:10 8:88:88 0:15:10 So multiple weights, italics, punctuation, numerals, open type features, web app readiness, stronger QA, 75 to 150 K. Then you got, Enterprise proprietary type systems global language support exclusive rights heavy testing brand rollout So this would be like a major major corporation or brand 150 to 500 K Yeah not small potatoes to be able to do this in 30 minutes, right? And to get the math right and to make it work and function.

Play from 0:15:36 8:88:88 0:15:36 I was like, this is insane. This is so stupid that this is possible. I sat there and the fact that I went from, yeah. Yeah. So let's get into GPT image too, which I think like this is the big update that's occurred between last week, right? ah When did this drop? Just like two days ago, when did it drop? Do you know what day?

0:15:43GPT-Image-2 vs Nano Banana

Play from 0:16:01 8:88:88 0:16:01 I can't remember. Was that Tuesday or something? ah But my first reaction is, can't wait to see how this stacks up against Nano. Right. uh And did they get rid of that goddamn warm fucking casting on every image that was obviously chat GBT every single time you could pick it out of a lineup of like 100 images. You're like, yep, that was strategy.

Play from 0:16:28 8:88:88 0:16:28 But let's get into this man. Because like I think you and I just kind of ran like different experiments. I think we I don't know that either one has gone like super, super deep. We've got examples that we can show. I've made some observations based on the test I run. I thought. I saw your post on the typeface thing, which is what you're talking about here. And I think let's go into that. That was super, super interesting. Let's talk about kind of like the process there. um What even made you think of to try that sort of thing as well?

Play from 0:16:59 8:88:88 0:16:59 Because there was a piece of me that I saw that, and um it connected to something I would, I can't remember if it was, I don't think it was. already thinking about creating my own typeface out of my handwriting. But I was, I've had thoughts of creating my own typeface before, but it just felt out of reach. So when I saw your post, the first thing I thought of was, can I turn my handwriting into a typeface? So I went through and did that.

Play from 0:17:25 8:88:88 0:17:25 And so I'll show that after, yeah, I'll show you after you do yours. And I just think it's such a cool, fun little example here. And uh I think the way that you presented it too on X was really good. So let's go through that. kind of walk people what you went through. Because it was a look, this is something that I had tried with GBT the last time, which was OK. Look, I have I have my logo. I took my logo and I was like, want to expand this into like a full font so that can like use it and be proprietary because I made my logo, but I've never settled on a font because it doesn't really feel like it fits with anything.

0:17:39Rory’s font experiment

Play from 0:18:00 8:88:88 0:18:00 So I was like, oh, let's just try it. And then I got to the point of like I created all the characters in image form. But then I was like, oh, can you create like an OTF file? And it was like, uh, no. That was back when GPT-1 image dropped. the coding aspect wasn't that great with either, or it was great for some people, but not for this kind of stuff with ChatGPT and Claude. now that I took it, and I was like, how about, like, I have a full, because I prompted for a full presentation just being like, can it do this?

Play from 0:18:33 8:88:88 0:18:33 So this was the first, hold on, this was the first, like, interesting piece. that I was sort of kind of not expecting. Is this, by the way, is this brand, so you're gonna see this brand when you pull this up. Is this a real brand? You made this up? I gave it the reference image of this type of sans serif, like bold font, and then I gave it fiddleheads, just a picture of fiddleheads.

0:18:47Fiddleheads become a typeface

Play from 0:18:58 8:88:88 0:18:58 And said, this, like, use the fiddleheads as inspiration. Yeah. is like, I legit thought this was a brand. Like I was like, this is dope then. This is like real, even more dope because I just love the color palette for this too. And the curves of these little fiddles are just so amazing. Yeah, because I was just like, me a present. And I asked for first off. so like what was the first step here?

Play from 0:19:24 8:88:88 0:19:24 Like what did you do first with this? So you took the screenshots of the text and you've also got the fiddleheads and then what was your prompt or what were you trying to do out of this? like I even screwed the prompt up, but it said the presentation. I was basically saying like I want to do a typography presentation with basically all the things like I gave it like, you know, in another chat.

0:19:39Building the type deck

Play from 0:19:51 8:88:88 0:19:51 I was like, like these are types of things I want to see in the presentation. And I was thinking, you know, look like nine image grid, like the way that everyone else had been doing it, just one image. Right. And it was basically, you know, wrote the prompt up for me with my instruction of what I was looking for. And it like a typography, you know. full typography system with the fiddlehead shapes that are fused into the letter forms. I wanted the inspiration when you do typography, that kind of stuff, where it's not like the whole letter is built around the fiddlehead.

Play from 0:20:19 8:88:88 0:20:19 It's like there's little subtle parts that make it recognizable. So it was like the slide presentation should feel like a premium deck. And then I gave the slides, which is what I wanted, which was the typeface concept, the alphabet, uppercase, lowercase, numerals, ligatures, um and then brand applications. But what I wasn't expecting was it to then generate nine successive images. Instead of it doing one image, it generated the whole presentation.

0:20:36The nine-slide image unlock

Play from 0:20:49 8:88:88 0:20:49 Yeah. wasn't possible in 1.5, right? Like at least I don't remember trying to create multiple. I'm pretty sure that was not something you could do. Whereas now it's like, know, whatever it is like this or like create me a brand kit or whatever it is, it's like multiple slides. I think like I've gotten up to eight or something with some of these outputs, which is crazy. Thank God, finally, right?

0:21:14Geometry, spacing, and logic

Play from 0:21:14 8:88:88 0:21:14 I mean. yeah, because that was like with this one, then I was like, I looked at it and I'm like, oh, this is like a this is like a presentation. Like this is, you know, it has like the actual inspiration for the fiddlehead and then like where it's like adding the little ideas around it. But I'm also like, it's not clean enough as like instructions. So I was. Let's focus on the actual characters themselves, not the design. Right. And then it was like, oh, OK. But this was the impressive piece is that it came up with like the logic and the geometry, which is, once I saw that, I was like, if we have this sort of like logic and geometry, like I can feed this to Claude, because then it can see this and the text is really good.

Play from 0:21:56 8:88:88 0:21:56 It's all like positioned correctly. It's all like, you know, legit. Now, regardless of whether this came out exactly the same way that Claude did it or that GPT did it here. um Regardless, I got a font in 30 minutes where then again, did. So the other thing I did was once it was done, and we'll go back to how I did it in Claude, but I fed this back in and then I actually fed the OTF file from the font that was created.

0:22:11Turning images into font files

Play from 0:22:28 8:88:88 0:22:28 That's in like, all right, now make the now make the presentation, right? Like now make the presentation with the actual font that we created. And it did it. And it showed like the full thing. And I'm like, this is so cool. that it's doing this. Now, the best part, this is again, now let's continue and make four more slide designs, product application focused, know, packaged food, beauty products, centered around fiddleheads, right?

Play from 0:22:54 8:88:88 0:22:54 Didn't even give it anything else. It just, it read the context and just kept going. Like using the font, keeping the style of the presentation. Rory too, this is another thing I know we're gonna talk about. we might as well like zoom into the micro text too, right? Cause this was the other thing that we've visited with Nano before, right? Where we were like, okay, like the text is really good, but you kind of get into this like fine print text breaks down.

0:23:02Micro-text gets better

Play from 0:23:25 8:88:88 0:23:25 I've noticed that it does break down in GPT-2, it's also better. It's better and it doesn't break as often as Nano does. So you're really zoomed in here. This is micro text. mean, this is insane. hypothetically, you take this image, plug it into an upscaler, Magnific, whatever you're using, and all of a sudden, that's crispy.

Play from 0:23:56 8:88:88 0:23:56 But worst case scenario, you've got to erase some of it out and put it in there naturally. OK, big deal. this is just insane that it does this. So it was like, this was what was crazy to me. I just couldn't really believe that. like overnight, right? Yeah. And I just said, continue. And it said, OK. And then. just love this palette. I love everything about this.

0:24:19Claude builds the font package

Play from 0:24:21 8:88:88 0:24:21 Green, black and white. It's definitely my favorite. But like, you know, I have the font right here. Like if people were like, you just did that on, you know, it's like, no, I have it right here. And Claude, I wish I could tell you what I did. I just went into plan mode and said, look, I have all these images. Can you create a font from these images? And... It was like, well, you know, we don't actually have the same thing.

Play from 0:24:49 8:88:88 0:24:49 You know, we don't actually have everything we need. And then it like looked at it. It's like we actually have what we need. It has the geometry. It has like all the characters. It has everything. So then I'm like, all right, sick. That's wonderful. Can you create, you know, a full font package like a TF file, things like that and just deliver it? And it was like, yeah, done. Enter. Downloaded it. And then I was like, I can't believe that I have. Where is this thing here?

Play from 0:25:16 8:88:88 0:25:16 Where is otf-creator? Output? Fiddle form? All my files. Just otf, tff, the wff. I was just like... Because this was the thing that it spit out to me and I was like, uh yeah, that's correct. That's what I was looking for. Are you able to um adjust the character spacing with that?

Play from 0:25:46 8:88:88 0:25:46 Yeah. Most likely, what did I just do? This is a... So like, well, in Figma, yeah, no problem, where it's like... and you know. Okay. Yeah. Yeah. negative 5, right? Like, you can do that. The other thing that I was interested in is what its scale, correctly, even if I dropped it down, and then, you know.

Play from 0:26:13 8:88:88 0:26:13 Like it works, scaled up, works. So, you know, it's like full, full working font. I don't know how it looks when, I don't know if it looks like a business opportunity here. mean, you could literally just become a typeface guy now overnight if you wanted to. the SAS product for anyone, if you guys are, if you're.

Play from 0:26:40 8:88:88 0:26:40 that want their own typeface, boom. Yeah, we uh we take we take commission, you know, and affiliate deals. So if you guys do develop something, just just plug us in for a little bit. We're not we're not that rich with investors, possibly you. So I mean, yeah, like this is just to me insane that this can be done in 30 minutes. But the good thing here that is, you know, maybe not talked about is that like the iteration phase, let's say I delivered this to someone and they were like, hmm.

0:26:41The revision loop changes

Play from 0:27:12 8:88:88 0:27:12 don't like the curvature, don't like this, don't like the weight, can we do multiple weights, can we do a nitallic? It's like, I can have an intermediary, which is Claude, that now has the geometry, the SVG files, so it has full vector files, and can just do it. It's just like, okay. So it's like, now, everyone's over, the typical designer production, and I get it, because I feel it, I've been there.

Play from 0:27:40 8:88:88 0:27:40 It's like, yeah, that's good until they ask for revisions and then it breaks. It's like, well, now if there's a full operating system that already knows what it's doing and it has the data already, it already created it, it can alter it. It's like now it's like a working file. so like boring to say at this point, but it just, the ultimate silver bullet with any of this stuff is context. If you have the right context and enough context and specific context, why can't you?

0:27:50Context is the silver bullet

Play from 0:28:11 8:88:88 0:28:11 You know what I mean? That is ultimately what it comes down to. And that's, I think probably the rabbit hole that you and I have loved the most maybe about this Claude, you know. thing is really just the ability to like start just creating all of these MD files or things that are just informational and knowledge-based in context and specific that, you know, it's got that, right? And like, I think that's also like the cool thing with something like, know, Claude design.

Play from 0:28:40 8:88:88 0:28:40 I mean, that's whole nother story. um But it's just the idea of like, okay, if you've got all your brand guidelines and your visual identity, And I want to create a slide deck. Rory wants to create a slide deck for speaking engagements. Got to do in two weeks. I mean, we were just over in Figma or me. over in. I'm always I'm still in keynote, like because I've just become such a master at keynote that it's just like I'm overthinking every little thing.

Play from 0:29:12 8:88:88 0:29:12 Right. And now you've got something where you can just create these assets in perpetuity that, again, may not. They might always be 100 percent correct. But that 80 % is just insanely valuable. And when you're thinking about where you're spending your time, I mean, that's only more important when you're working for yourself, right? And you're trying to maximize the hour. you know, this isn't going back to that like original point. I mean, there just so many points about this that I like.

Play from 0:29:41 8:88:88 0:29:41 There are a lot of points about AI that I don't like. But I think the point is, is we're trying to figure out what it means to us and where. where it can be the best for us. And it does democratize a lot of things. The experts are still gonna be experts. I mean, I think that's what it comes down to, right? If I wanted to have art on my wall, I could create anything in these image models, anything.

Play from 0:30:07 8:88:88 0:30:07 Or that I could put up for free, just pay for print out. Or I could hire somebody that has a very specific style and skillset. and I know it was hand done and it's got somebody's personality and time embedded into it. I'm still gonna fucking pay the money for that. You know what I mean? this isn't, there's still so much value in the craft. I think this is just, lot of these people are just getting so hung up on the fact that now things aren't so gate kept.

Play from 0:30:38 8:88:88 0:30:38 And you know, I can get that from the standpoint of like somebody thinks they're a photographer all of a sudden, look, I'm not. like an expert photographer, like photography was a big part of my life for a long time. Am I going to get offended when people start kind of like getting, like, I guess I could see that, you know, but at the end of the day, if somebody really saw my style and wanted me to photograph, like they're going to pay, they're going to pay for the craft, you know, they're going to pay for the craft of this stuff.

Play from 0:31:04 8:88:88 0:31:04 it's just, know, let's get over this all or nothing thing. That's so annoying to me at this point, but uh I love the typography example. I just think that was such a cool, just little idea. And I love that you were able to kind of like go through it. I tried to go through it ah without really like paying attention to the way that you were doing. I kind of wanted to like just try to figure out how I would approach it.

Play from 0:31:29 8:88:88 0:31:29 ah And I think I, now that I've seen your process, I love the fact that you kind of had it create something with those you know, like that, the drafting process of it, right? Where it's just really getting into the nitty gritty of it. um I didn't do that. What I did do though was... needs. It needs the geometry. It needs the spacing. It needs that.

Play from 0:31:55 8:88:88 0:31:55 That's that's like the sauce and all of it, because that's what you spend most of your time doing. like everyone who's done this, you know, you're lining everything up and you're like spacing and then you're like, wait, if it's you know, if the upper case is like so much different than the lower case and like, how do you fit them together? It's like a whole math and science project. Yeah. I had this saved on my phone. These are toasted raviolis by the way, St. Louis thing. ah I love this handwriting.

0:32:11Drew makes a handwriting font

Play from 0:32:22 8:88:88 0:32:22 It was like a handwriting, it's not mine. But I was like, man, I wonder if I can create this. ah And so I fed it this, I upscaled it. It didn't have all the letters. So it was struggling trying to figure out how to match those letters. I think I could have figured it out if I kept going down that path. But eventually I was just like, know what, scrap this. If I'm doing something handwritten, let's just do my own, right?

Play from 0:32:47 8:88:88 0:32:47 Let me just do my own. So the first thing that I kind of did was, let me see if I can find it in here. you know how it compresses this. This is where I put yours in. So I said, hmm. So basically where I was at is it was giving me to some point and I was just like, it was like, no, you can't, I can't do that.

Play from 0:33:13 8:88:88 0:33:13 And I was like, ah well, my buddy just did it here, right? So then it was like, oh, okay. So here's what I'm gonna do. So what I did was like, it wanted me to first go to like another site and print something out and do the perfect spacing and writing every letter out. So I was like, I could do that. I don't want to do that right now. I want to like, I'm really just trying to see if you could do this. So I just took out like just one of my little sheets of paper.

Play from 0:33:41 8:88:88 0:33:41 I'm sorry, my bag. But just wrote out every single letter, A through Z, zero through nine, did a few extra points. There were a couple things that it didn't like. You see this J is way outside the box. there were things in observations I made going through the first time. was like, OK, it was having a really tough time with that J. So I just went back and redid the J. Same with the Y. See how far down this Y goes?

Play from 0:34:08 8:88:88 0:34:08 And there's just a few letters like that. So I just kind of like redid a few letters and ultimately got it to a point. um What do we got? Okay. was getting like this and it was like, okay, still like this J, I don't really like how far this J is like kind of almost underlying the words next to it. just, you know, I iterated, iterated, redid a couple letters.

Play from 0:34:35 8:88:88 0:34:35 You see a couple letters now look more bold, L looks more bold, M, zero, you know, O, two looks a little bit more, you know, bold. And I was just like, okay, these letters, you know, we need to fix them. Everything needs to look consistent, blah, blah, blah, blah, blah. So I just kept going down that path. Then I did some special characters once I got those A through Z, zero through nine locked in. And ultimately, pretty happy with where it ended up.

Play from 0:35:04 8:88:88 0:35:04 here's got the OTF file. So drew hand right there, boom. Here's some of these other characters. But it's just like, because I love those little handwritten annotations on stuff. And I was just like, I should do my own writing. this would be cool, you know? And again, like, I think I saw yours and I was like, oh, you know, I already love typography and typeface. I wonder if I could do this. And I thought it was just such a cool little thing to do and it worked out.

Play from 0:35:33 8:88:88 0:35:33 So that was kind of like a fun little, fun little project there. It's, you know, like, look, as a designer, I'm sure if anyone's worked with even the advertising industry, whatever, you spend more time like debating over font over the font than you do over the actual design. It's like most I remember this from my agency days to on the email side of things. Most people just hated the typography, where it was located, how it was. It's like everyone cares about the words, you know.

0:35:35Why designers obsess over type

Play from 0:36:00 8:88:88 0:36:00 So it's like uh it was interesting to be able to do that from one thing and look like. This isn't like a brag. It's because I could tell people exactly what to do. But because I'm running it through all my skills when I type that in, like running through my little agents, running through my roster, right? And it's looking for things. And I have the on-the-fly agent builder constitution in there that just basically says, when we incorporate this problem, this is how we problem solve.

Play from 0:36:31 8:88:88 0:36:31 This is how we pull in. And it one-shotted the whole thing. didn't touch it. I just said, like, here's the idea. Plan mode. I answered some questions. Push Enter. I had the files. Right? Like, it was like, OK. So this is, you know. But the funny, the crazy thing about it is that, like, you can push things so far now that you couldn't dream of with Claude and, with Codex and with, like, whatever. Because it's that that shouldn't be possible.

Play from 0:36:57 8:88:88 0:36:57 That shouldn't be like I shouldn't be able to get a new form, a new font. file in 30 minutes. I should not. And it makes me feel weird about some things. But it's also like, you need people to do weird stuff. And I think I took that prompt, I saw someone do like a brand presentation for maybe it was just like a brand presentation, like a brand kit or some present. And I was just like, yeah. of those too.

Play from 0:37:23 8:88:88 0:37:23 can show. Like yours, right? Like I saw something like it was something like that that someone did. And it was basically just the prompt of like, give me like, I forget what I lifted from it. It was like maybe like a sentence or something to like describe what the presentation should look like. And then I wrote the rest of it around typography. And then it was bang, just like that. Just like that. I there was less than, but you saw you saw my ChatGPT screen.

Play from 0:37:49 8:88:88 0:37:49 That was two runs of a prompt there and then one run of a prompt on Claude and I had a font and I'm like, it's crazy. yeah. Hey, you know what too, while we're talking about this, this has come up like, I'm sure you're getting it too. Well, I think you share the prompts more than I do, but people ask for the prompts. um Guys, you don't have to ask for the prompts. Plug it in, have these LLMs reverse engineer it.

0:37:52Reverse-engineering prompts

Play from 0:38:18 8:88:88 0:38:18 It's not hard. just, hey, I wanna create something exactly like this. I wanna create, this into a prompt template that I can use for this, right? So put that in, create that prompt for me. You could have that even in a JSON format if you wanna be a little bit even more exact, right? And then it just becomes this interchangeable thing, right? So I did these and people will ask for the prompt, but it's just like you could plug this in and ask for that.

Play from 0:38:48 8:88:88 0:38:48 And that's ultimately what I did once I have one, right? I mean, These brands are all different. So I'm not going to go through and quickly, know, what do I know? But do I know Nike's brand guidelines or like, know, no, like, so it's just like create a template for this. Now I want to create copy and paste prompts for the following brands or for the, you know, whatever. Boom, boom, boom, boom, boom.

Play from 0:39:14 8:88:88 0:39:14 Right. So that's how you can reverse engineer this stuff in case you I'm sure most of you guys have figured that out by now, but just in case you haven't, that's the shortcut. So that's also the beauty of this and people sharing because it's like once something has been created, that can be a style reference to then, you know, kind of put in your own bag if and when you need it or you can adapt on. And so that's kind of the way that I think about it anyway. And I don't know.

Play from 0:39:41 8:88:88 0:39:41 I just think it's, yeah, it's just so fun to be able to see things going back to your typeface point that just would have just taken so long. you know, just so long. Let's look at this. Go to that Ram's image. This is one of them. When I saw the richness of the blue, I was like, yo, this is good. That's good.

0:39:51Richer color and sports graphics

Play from 0:40:06 8:88:88 0:40:06 It's still doing the same Chachi BT skin thing, where it's really noisy. If you zoom into Pooka's face over there, right? if I can get in here now. Let me see if I Yeah, like the detail is probably really good, ah but it still has like that noise effect that ChachiBT just loves, it's just extra noise. a little bit of breakdown, but also um a couple things.

Play from 0:40:34 8:88:88 0:40:34 So we're just talking about reverse engineering those prompts. Also with these specifically that I did one thing I'll note, these were all just text to image, right? So this is leveraging the training data and knowledge of the system and relying on the coherence of the text. There was no supporting assets, no reference, no images, no style. You know, this is just that.

Play from 0:41:00 8:88:88 0:41:00 So I think that's also important because when I did run this the first time, trying to get Puca in here, didn't put them in there. It was just like a guy that kinda looked like Puca. And then I can't remember what the iteration was that I made. And then it put them in there. And ChatGBT is still one of those models where they kinda stay away from that likeness a little bit. Sometimes, like you can push it to get it there, but you know, they're...

0:41:27Fixing artifacts and details

Play from 0:41:27 8:88:88 0:41:27 they've become a little bit more conservative with some of that stuff. I think after that Sora stuff kind of happened, uh this is, yeah, it's crazy, right? Cause I mean, you can, again, you shouldn't expect this to be a hundred percent correct. I would never expect that. So I'd be looking for artifacts like this or gibberish or garbled stuff, but you're going to be, crazy if you're telling me this is not worth it.

Play from 0:41:53 8:88:88 0:41:53 If I just need to find puka signature and throw it in here. and change this to LOS. Like, what are we talking about? You know what I mean? And maybe, you know, and this ram head doesn't look right, but, know, I could find that easily. I could source that. So it's just, it's crazy. But also just like from a pure visual standpoint, the one thing that I find Nano misses on a lot of times is like this richness of color and this like this richness of light.

Play from 0:42:22 8:88:88 0:42:22 Like that's really good lighting in there from like that because it has the contrast, it has the depth, it has like the reflection and it all feels like it works together because the St. Louis one was also super rich in colors. The first thing that caught my eye is like this is a really good red. Like it feels... same prompts too, just to kind of see. And actually a lot of these triptychs I had done previously, so they were nano prompts that I was just trying on GBT.

0:42:37Nano Banana vs GPT-Image-2 tests

Play from 0:42:47 8:88:88 0:42:47 I already pretty much had the prompt, but yeah, same. Like I just wanted to, again, see both sides of the equation here. You know, they all have their little issues like here, but this isn't gonna be the... the problem a year from now. Yeah, let's see.

Play from 0:43:14 8:88:88 0:43:14 It's not gonna let me. How can I? I might have to save it first. download that bad boy. just want to go right into the beard and see the imperfections in the beard, which I think is awesome. at this. Look at that render difference when you download it. See how much cleaner it is? So much sharper. It must be higher res when you output it.

Play from 0:43:41 8:88:88 0:43:41 Anyway, um yes, let's go in here. Oops. Look at the, I mean, for the micro details that they're getting, like, look at the beard, right? Like you have like little, naturally everyone's gonna find something here, but I'm seeing the stitching on the SL, on the SL logo on his hat. Like I'm seeing that he has different, his eyebrows are not totally uniform. He's got the little, like, off space in like right on his chin, and then like his goatee, like little.

Play from 0:44:11 8:88:88 0:44:11 Whatever this thing is here, his little sole patch, that's a little bit offset. Like these are, these are nice to see, like a little stubble on his neck. Right, like the stitching, the stitching on the, on the uniform. Sick. is what it looks like. It's so good. If you quality is for both of these models now, right? Because again, we're looking at Nano here now. glove real quick.

0:44:26Sports realism gets scary good

Play from 0:44:36 8:88:88 0:44:36 I'm just curious. If the edges of the lacing or the top of the... Yeah. And then the baseball... What does that say? No. Yeah. zoom out of this. Look how small that is. I mean, that is, you're asking for a lot.

Play from 0:45:01 8:88:88 0:45:01 I mean, even the distress, the distress leather like coloration on the glove and like there's, there's certain things. It's like, it's so crazy where we're at and like the grain of the bat, you know, as well. It's not uniform. It's not perfect. Like there's different like little woods. There's different little like knot spots on there. Like that's awesome. These are the things we get excited about guys.

Play from 0:45:27 8:88:88 0:45:27 It's weird, but. graphics, I mean, can sit on the virtue signaling thing if you want to, but if you're not speeding up your process at least, I would question that completely. What are you doing? Is that just out of pride and you're just gonna say no? I mean, because the reality is any one of those graphics, I don't know how long that would take like somebody that does design daily and this is what they do.

0:45:27Why teams need this now

Play from 0:45:52 8:88:88 0:45:52 But I'm a very perfectionist kind of person with design. I move, like you said, when you were talking about moving that text around, like I'm moving everything around. I'm questioning everything. I try 10 things, eight of them suck, and I keep two, like all of it. And so if you can think about this from the idea of templatizing things, you've got references that now can take you, if you've got a reference library of things that then.

Play from 0:46:19 8:88:88 0:46:19 take you 80 % of the way there, and then you refine it with human touch and the upscaling and the special little details. I just think you have to be embracing that in that way. Because the reality is you're going to get somebody on the team that eventually does embrace that, and they're going to be doing twice as much, three times as much work as you are. How's that going to go over? I I don't know. There's a few gripes I have with it though.

0:46:43Freepik settings and ratios

Play from 0:46:48 8:88:88 0:46:48 I don't know if FreePick has every one, because I was looking in spaces the other day on FreePick and it only had three aspect ratios, which I was like, when I saw it, I almost like lost my mind. I'm like, if this is only one by one, two by three and three by two again, I'm gonna lose my mind because it's so annoying that it was like that. um Do you know what model is for? This was for Chachi BT2.

Play from 0:47:14 8:88:88 0:47:14 This one. Do they have it in here? They should have it in here. It should, it's, if not it's on, I know it's on spaces. There it is down at bottom. Yes, they have everything here. So it wasn't like in space is the other day I have a screenshot of it. I was like, what is going on here? Because then I looked at foul to check for the API and was coming in and had everything. And I'm like, all right, you know, or at least the standard traditional ones you need.

Play from 0:47:42 8:88:88 0:47:42 But does it have? Oh, so it has on free pick. It actually has a two K. It has a two. What other sizes does it has four K to all right. Interesting. And then. this quality thing is. Well, there's the low, medium and high like how it was with GPT-1 where low is like, don't use it. Medium is medium or high. High is gonna be for more intricate detailed work, but like, it works.

Play from 0:48:10 8:88:88 0:48:10 Because the crazy... the, is that the default here then? Maybe. don't know. I don't I never create outside of spaces in free pack. I just use spaces because I'm a node whore. it's a you did. Did you did a lot more than I did? I really just was like, can I make a font? And I did it. And, know, the first time I've had a minute to myself to like create something all week and I was OK.

0:48:36Testing, tokens, and limits

Play from 0:48:36 8:88:88 0:48:36 I I left all my laurels here. know, I just I wanted to see. I probably tested about, I don't know. Well, I mean, with the with my stuff, I tested a lot, but I mean, my my guidelines are still like work in progress. I don't have like I'm not I was going through Claude design, really trying to finalize everything. Then I ran out of tokens and I get locked out. This was Tuesday.

Play from 0:49:02 8:88:88 0:49:02 I get locked out till Monday at nine p.m. I'm just like, are you kidding me? I pay $200 a month. You guys should not have rolled this out if I gotta wait a week to re-access this shit. That's unbelievable. I haven't played with it enough to even get to that point. It's unbelievable. But anyway, yeah, I would just say like pretty, you know, I took a couple again, like most of what I did was just taking things I'd already created in free pick before and just trying the same prompt in here.

Play from 0:49:30 8:88:88 0:49:30 I want to just kind of like compare and contrast those things. And again, most almost everything, I think if everything, none of this I used a reference for, because again, I just wanted to see what was there. But again, if you're going to use this for actual work, like. you know, unless you're a well-known brand, you're going to have to use references and you're going to have to provide more context. But yeah, I mean, there was, there was some really cool stuff.

0:49:44Brand kits and rebrand concepts

Play from 0:49:55 8:88:88 0:49:55 Like it did a really good job with Liquid Death. mean, I think that's also partly because Liquid Death is just a different brand, you know, that they're done. Yeah. And they're just, their stuff stands out like this, you know, this was much better than most of the other ones I got, right? uh kind of nailed that Airbnb aesthetic though.

Play from 0:50:22 8:88:88 0:50:22 Yeah, like that. It's got a sidecar. It did a by the way, it did do pretty good with these, you know people were asking too. Well, can you edit this up? Yeah, you can edit these so you go, know, like it's gonna give you the edit button and you can do that and the first time In 1.5. This was okay. I feel like this is taking a step forward I was going back a few times where I was like, OK, if this is more of like a before and after kind of thing, I want to make the before look a little bit more miserable, like change people's facial expressions, blah, blah, blah.

Play from 0:50:54 8:88:88 0:50:54 And it did a pretty good job with that overall. Like this was one, this was the original one I got. I was like, OK, well, you she looks exactly the same here. Let's put her in, you know, more of like casual loungewear and then compare it. Right. And I listened to those instructions pretty, pretty well. And there's no image reference with this for the original image. That's just straight text prompting.

Play from 0:51:20 8:88:88 0:51:20 Solid. if I can kind of some of these two. And these are long prompts, by the way, right? Like these are. You control in every piece. You're briefing a designer at this point. And that's sort of what these prompts are becoming. Like you see, mean, you what's the prompt, but it's just like, here, here you go. Like it's a, it's a whole thing.

Play from 0:51:47 8:88:88 0:51:47 Um, damn, did it delete some of this stuff? I think it compressed a lot of. Ha ha. Also though, did a little cheat for you. Like when I was testing these things, because I was testing a lot of brands, I didn't want to wait every time, so I just opened like eight tabs. was going boom, boom, boom, boom, boom, tab, boom, copy, paste, boom. You know, it was just like insane ripping, you know?

Play from 0:52:13 8:88:88 0:52:13 But this is what I'm talking about, right? So let's go back to this. I don't even think I ran I got to run these yet, but like I saw this image This was not something I created but I was like, okay This is how you guys can back into this closely analyze this I want to leverage a prompt template that I could use create images like this for any brand that incorporates real visual identity brand guidance typography products, etc Right then create me copy paste prompts, right? So this is where it's just giving you all this All right.

Play from 0:52:41 8:88:88 0:52:41 So this is the faster way to do it, right? Like in tool I know you could do this node based and whatnot, too, but that's uh Yeah, I know. just I think my overall impression was like just going in. I didn't know how much better this was going to be than Nano, right? That was the question. Is it going to be just as good? Is it going to be better? ah I didn't know if you could create more than one image at first, so I think my first impression was I'm going to be skeptical about this.

Play from 0:53:08 8:88:88 0:53:08 I don't know if I should what I should expect, but I would say it's just as good, if not slightly better than where Nano's at right now, right? The question is, though, Roy, it's like how long before? Google drops a new model here, right? Like it's like gonna happen in a month or two, you know, and then we're, it's just, it's just like the next thing. Well, I'll tell you right now. Let's see when Google I.O. is Tuesday, May 19th. There you go. That's that's when the next that's the next thing will drop.

0:53:19Google I/O and the next model

Play from 0:53:35 8:88:88 0:53:35 Yeah. Like four weeks out. Right in middle of Q2, we'll just get that, whatever they're gonna drop. Hopefully it's a new VO model, because dude, I'm doing some stuff with VO3 today, because I had to. Unusable in comparison to what else is out there. Like, in comparison to C-dance and Cling 3 and LTX and like, I don't know.

0:53:48Veo 3.1 falls behind

Play from 0:54:02 8:88:88 0:54:02 It just doesn't hold up anymore. it can't. Once they went to 3.1 and like 3.1 wasn't really much better and then they did 3.1 Lite, 3.1 Lite like I'm like touching it and tried a few things. It was like people were walking through walls and stuff. I'm like, are you kidding me? Like recently with this? Yeah, but you know, it's nice having someone open a car door and it work and they sit in the car and then close the door like, you know, Vio just can't do it.

Play from 0:54:31 8:88:88 0:54:31 You can't do it. I don't know what happened. I liked Vio 3 better than 3.1 but I don't see it, unless you're using it for very simple things, like doesn't hold up right now. So they need to do something like they'll address it. Of course, they have the biggest training library on earth, but they'll they'll fix it. It's just like just, you know, they're waiting right now, it feels like. But then, you know, I think we took a one other thing to note outside of outside of this.

Play from 0:54:59 8:88:88 0:54:59 I think we took a big step towards what we were going to see by the end of the year. We saw it. with Kling yesterday released native 4K generation. So you generate, it comes out in 4K. That is what, that was still to my day, this theory as to why we couldn't handle small text was that we didn't have enough pixels. And then once 4K was available, we could get small text and because there's just enough math.

0:55:04Kling adds native 4K

Play from 0:55:25 8:88:88 0:55:25 that the reality of this stuff is now, they're not gonna be the only ones to release 4K this year. They can't be. ah Someone else will. And like you'll get the detail that you're looking for. You'll get the skin textures. There's more more little squares to fit in all that detail now. So we'll have it by the end of the year, I think. And like I think a lot of this stuff, you know, think about C dance with C dance with 4K native with the ability that it has right now.

Play from 0:55:55 8:88:88 0:55:55 And not to say they're definitely going to release another model by the end of the year. Them plus cling clings typically every two or three months. They're dropping something new. So Video is going to be solved, I think, in a lot of different ways. There's a lot of things you can do. know, 3D is sort of the next front. But I see people on X doing crazy stuff with 3D every day, which is so cool. I like I love watching it. be your bubble. I'm not seeing too much of that. ah Because probably because I've been searching for for the VFX stuff and I'm trying to accomplish with with no knowledge just with guidance from other people But did you see anything there was hold on there might have been some one of the things I wanted to show on X That's a worthy worthy of shout out unless you have something that's worthy of shout out on X

0:56:40Character sheets and macros

Play from 0:56:42 8:88:88 0:56:42 well, I do, I mean, there's a lot. mean, I just, there's like some of these things I haven't tried yet, but I've bookmarked. So I just thought this was an interesting thing. You know, we've done character sheets a lot, but I hadn't seen it done like this guy. kind of did this thing where he, where is it? gotta find the original post, but he kind of broke, like he had separate shots of like these macros as well.

Play from 0:57:10 8:88:88 0:57:10 So not only just like, not only getting sort of like the 360, which you and I are very familiar with, but then like having separate shots for like these teeth, you know, these skin, you know, and I was just like, that's, that's kind of smart. You know, I didn't get to play with that yet, but that's like one of those things where I was that's super unique. Like I hadn't seen that. um Let me see if there's anything else in here worth a shot. I mean, I just saw some like just cool stuff um people are creating with the GPT things.

Play from 0:57:40 8:88:88 0:57:40 here's like, obviously there was a lot of like brand stuff in here. um I thought this was kind of like a cool use case. People were talking about like sort of like this text to 360 that you can do in GPT. which is wild. There's some really fun application. know, like there's definitely, it definitely is more saturated than the color is great.

0:58:07Rebrands as visual prototypes

Play from 0:58:08 8:88:88 0:58:08 Like. come on, man. You're like not telling me if you're working with a smaller brand or somebody that's going through a rebrand that visualizing a rebrand, even if it's not 100 % externally facing, is not valuable, like majorly valuable. what are we talking about? You know what I mean? Like this, I just thought like these kind of things were cool. uh Obviously, that's the majority of that.

Play from 0:58:33 8:88:88 0:58:33 Yeah, I think that's probably like the one I wanted to shout. Let me see there's anything else. Because that's the, look, you got, honestly, what we just did could also be done, like the typography stuff could also be done with logo design. Like you want to go do like six different concepts of a logo and then ask Claude to turn it into an SVG file, then you have a working vector.

Play from 0:58:59 8:88:88 0:58:59 And there you go. It can do it. Like, you know, maybe we'll come back on here and talk about it. No, that was, I was looking for it, but it was mostly... I feel like you had the ones you had the ones saved that I had. I was like, yeah, that's a few ones that pop. Maybe was it this guy? Hold on. What was this one? No, not worth, you know, really intricate design.

Play from 0:59:24 8:88:88 0:59:24 Like, I feel like you're going to start to notice it, though. One of these things is everyone's just like ripping on the same ideas the same way that when ChatGPT one came out and it was like all do they still have does GPT still have the home page? Remember where you could go and like, or they get rid of that. Hold on. Library. No, is that where it is? No, that's not where it's going to be.

Play from 0:59:50 8:88:88 0:59:50 Is it in images? Is it just going to show me my images? That's, I thought they, uh, because I liked that. You know what I mean? Like I liked the, uh, the homepage. Is that, is that gone? Was that Sora that had that? Think you're thinking Sora, right? But then when chat GBT image came out, there was like the home page for it.

Play from 1:00:18 8:88:88 1:00:18 And it was like, remember it was like top trending and then everyone would find like, you'd find like the all the I think that was Sora, but they had, I think they had an images tab. Maybe. I don't That's where everyone found all those images, the action figure template everyone used. It was kind of found on that homepage, which that was smart.

Play from 1:00:45 8:88:88 1:00:45 I don't know why that's gone. um That was a great way for scaling and sharing stuff that people would just keep posting over and over over again. uh I had, ah I mean, you could figure it out, but the patience and time to sort all of these saves and really kind of put together a whole library of references in a visual way, that would be great.

1:00:53Building a reference library

Play from 1:01:14 8:88:88 1:01:14 I know, you know what I'm saying? Just because like, with different clients, different needs, a lot of times you've probably seen something before that you probably could. could use or would be a perfect fit for an ask or for an idea. um We're not necessarily starting from scratch anymore, and I think that's the beauty of it. um yeah, man, ah I guess this is wrap for today, right? it up, wrap it up. We're back. What we do three weeks in a row?

1:01:36Three weeks in a row

Play from 1:01:40 8:88:88 1:01:40 Do we make three weeks? I think so. After like a two months of just like up and down, we're coming back. We're coming back, coming back strong. We got a lot more to talk about and nothing's gonna slow down. So, you know, we're gonna have to figure stuff out every week, just like you are. And sometimes that figure stuff out every week, it goes for, you know, it's like worth $50,000, you ah know, in project wise, right?

Play from 1:02:05 8:88:88 1:02:05 It's like. Well, that was impossible last week and now it is. So it's crazy. We say it too many times, but it really is. get asked about stuff from somebody that doesn't know this stuff very well, or maybe you're on a podcast or something, the guest is asking you to speak to people that are maybe just kind of getting into it. It's just so hard now to... just provide enough real time context as to what's happening because so much has changed.

Play from 1:02:37 8:88:88 1:02:37 So much has changed. What I would have answered six months ago is not what I would have answered it now. I don't know. I'm always thinking about that stuff too. It's just, God, it's always changing. But yeah, man, let's dip. Let's see if we get anything else between now and next week. And if there's anything else you guys want us to touch on. Let us know. think like Claude Designs interesting. That could be something we dig into assuming we get a chance to like get proper tokens and play with it they're going to fully release this and it's not just this hype BS.

1:02:58Claude Design tease

Play from 1:03:11 8:88:88 1:03:11 yeah, you know, but yeah, man, let us know and Rory. think we need. Who do we need? Who's our demographic we need? To subscribe now. We're almost at 40K guys. this. Hey, you guys keep telling people we're just going to keep trucking along here. There's a few probably like, think of like a niche, like what's a niche that we can go. Last time, did we do airport workers, TSA agents?

1:03:37Tell your local [fill in the blank] spam finale

Play from 1:03:37 8:88:88 1:03:37 Did we do that? Damn it. We got trying to think of who else. Your local podcaster, tell them about us. How about that? Hey. Look at, you know, maybe, maybe anyone that's on a, yeah. If you have any, anywhere that has, you know, telephone poles where people put up like their business information, they leave the little strips on there that you can rip off, tell them about us.

Play from 1:04:07 8:88:88 1:04:07 I think we do. I think we should just make like either that or like, yeah, or like do like, you know, chalk designs on the street. Yeah. just like you go out in the streets of New York, I'm to go in the suburbs of Atlanta. And we're just going to post the we're just going to like staple these things to wooden telephone poles. Metal. I mean, we could tape we could tape to but film it. Hey, we're just we don't know anything about marketing. We're just we're just out here trying to raise a brand.

Play from 1:04:33 8:88:88 1:04:33 We could do like those campus style things where we put a desk out in the park and just say like, you know, ask me anything about it. Get it on camera. Just get challenged at all times. Yeah, yeah. There's a lot. So um tell your therapist about us. your therapist. Tell your pharmacist. You know, I'm going one single direction here.

Play from 1:05:01 8:88:88 1:05:01 your telemarketer. Tell you tell a marketer, yeah, if someone calls you, tell them to watch Oz. Yeah. five or six subscribers right there, guys. respond to automated text messages that you get phished, know, those, those just add Fast Hours. Every other day. We're in your neighborhood this week. We're doing tree trimming. Let us know if you want us to come by. They just happen to be in my neighborhood every other day.

Play from 1:05:29 8:88:88 1:05:29 made it so much worse. Like everyone can do this stuff now. And then the other one that's fun that I see is the people that deal with the roofs and they're just like solar panels. Like I can see your roof doesn't have a solar panel. Let me just call this person. It's the roofs, the windows and the trees, the landscaping. But hell yeah, man. Well, let's roll out of here. And thanks for joining us, guys. We will see you in the next one.

Play from 1:05:56 8:88:88 1:05:56 Like and subscribe. See ya. Peace.