Transcript · December 3, 2025 · 12.4K words
Ep. 58: Midjourney Edit Models + Nano Banana Pro: Eating Lunches in the Upside Down
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0:00:00Midjourney Fast Hours hits 30k subs
Play from 0:00:01 What's up everybody? Midjourney Fast Hours podcast episode 58. And Rory, we got like a little bit, I saved this for you. I didn't tell you about this pre-show. We hit 30,000 subscribers on YouTube over the weekend. Thank you everyone for hanging out and just coming back and dealing with our nonsense and our chaos and our ADHD and our whatever else you want to describe this as.
Play from 0:00:30 Yeah, just like a therapy session that you guys didn't sign up, but you are the therapist and we are your patients. So, yeah, man, it looks like people listen to people, even the dog walkers out there. We're liking and subscribing, man. So feel blessed, dude. I we've been doing this, I think officially a year and a half now, episode 58, almost at the end of the year, home stretch of 2025, lots going on.
Play from 0:00:59 a lot. were just talking about that pre-show like just every week, man. I mean, it's just how do you keep up, man? I mean, how do you keep up? There's always things dropping every week, different tool. Some of it's hype, some of it's legit though. You know, that Nano Banana Pro thing we were talking about last time, I mean, just completely changes how you would approach certain projects, certain deliverables, certain things that you're trying to create.
Play from 0:01:27 I mean, just so... I'm excited, man, we've got a lot to talk about today. yeah, first of all though, I do wanna just quickly check in on your Stranger Things Season 5 Volume 1 Experience. Did I watch it twice already? Yes. Once by myself and once with my wife. Yeah, I totally did. It was, it was again, like everyone's got their own opinions.
0:01:28Stranger Things S5, film craft & AI framing
Play from 0:01:54 I'm pot committed for however many years it's been. I have fun with it. I'm just like, this is my fun show. So like, I don't care what the plotline. I'm not like going to criticize the writing or like the direction. I'm just like, let me just have fun. As long as it stays fun, I don't care. So I've had a great time with it. And like, yeah, like. you know, leading up to it to, ah did you watch like revisiting the episodes?
Play from 0:02:21 I know I did. Like I went back and watched season four and then you had sent me a link to where uh the creators were like, hey, watch these episodes. were a couple in season two. I think I watched one of the two. ah But it is a fun show, man. It's a fun show. I mean, the fact that they released four episodes, I mean, it's like, come on, man. You know, I'm going to watch these in one day. Now I gotta wait another month for the next four or the next three or whatever it is.
Play from 0:02:46 um Do I love the show though? mean. It's fun. This is what it is. It's just fun. it's a little over the top. It's ridiculous. Yeah. I don't know that there's another show quite like that one. I have been hearing some things about that it show on uh HBO that the dairy like the prequel to it the movie There's a show on HBO now. You heard about this?
Play from 0:03:11 I haven't watched it yet, but a couple people like I've seen a couple people say that it's pretty good So that might be worth it but yeah, man, I think there's such a unique show and just a fun show to watch and you know, kind of like what we talked about before, like that coming of age era of children, you know, it's just kind of like a cool little timeline for a story too. even though everyone's like 30 now, but like eh it is what it is.
Play from 0:03:38 The one thing I do notice going back and watching a lot of this stuff is like, maybe when the last season came out, I wasn't as heavily invested in like the, technical piece of, know, the, the filmmaking side of it where I'm not necessarily looking at the filmmaking, but I'm looking at the, composition, the lighting, like the way that they shoot things that I'm looking at it differently. And it's, you know, I like it. Some people probably don't, but I'm looking at, you know, there's certain scenes where You know, everyone, you know, there's a certain like lighting source and everyone's painted blue or everyone's painted red or there's like a very distinct framing of the way someone's, you know, put in his scene.
Play from 0:04:12 And I'm like, it's like so much detail. Yeah. And you appreciate it because you know how much detail goes into that, especially, you know, we're doing it on AI with words. They're doing it in real life. And that's like even more, you know, a thousand X for one shot of what we're doing, maybe more than that. But. I just look at it and I'm like, there's so much, there's like cool things you can extract from that if you look at it from that frame.
Play from 0:04:38 And I was definitely playing around with a few things that I saw, especially on the, wish I could just like go and extract some stuff and maybe like, you know, take a, take a little bit of token extraction for a few of them. But I was like, oh man, some of this stuff's so good. And they have like these really good, I don't know if you remember the one, the one scene, I think when they, They like saw through the spoil or they like saw through the floor, but they're looking, they're looking up from like the basement to the upper level.
Play from 0:05:07 And there's like a, the floor comes in at a point and then there's like the four of them on each side. And it's like just an awesome framing, like looking up at the corner of the room with the four of them sort of fanned out like that on each side. I was like, this is just sick shot. Like it just a great sort of view and like creative. So, you know, I get excited when I look at stuff like that, cause I'm like, all right, you know, like let me see. How would I do that? Can I do that in Midjourney? Can I do that in Nano Banana?
Play from 0:05:33 Like just to sort of like direct the frame in that way. Cause you just like always trying to break stuff, right? You know, that's how I look at this, but you know, always tie stuff back to AI guys. That's what we do here. That's what we do. was uh on Instagram and you know, there's like people that are, I guess there's like a whole group of people that are just out there like Nano Banana prompts. And I came across a few that were very specific for uh Stranger Things.
0:05:39Turning cinematic shots into AI prompts
Play from 0:06:05 And they were actually pretty good. in terms of like the, I'm gonna see if I can pull it up real quick. See if I can. Maybe we got an idea here for... Huh. Good. There are a of people doing these and funny enough, some of them look alike too.
Play from 0:06:31 So it's like, who actually created this? uh I mean hey, this is good. This is good, you know, top of funnel material right here. Looks like everyone's doing the same exact ones. Correct. still pretty cool. was like, Yeah, that's kind of neat, you know, but garstor. in the background or whatever that is with the blue light. That's good.
Play from 0:06:56 Look, that's solid. mean, this is. Yeah, totally. And that's, you know, if you guys aren't doing that kind of stuff, not to just like do for your own work, but just to like learn, you know what I mean? Like that's the to me, I like to take those movie shots and sort of like let's reconstruct this and like take it apart, see what's in here. Like then go and rebuild it.
Play from 0:07:21 We've talked about a million times, but I think it's, it's, you know, those are, those posts no longer hold no value. I think there's some things like, I feel like they used to hold no value. Like, here's this prompt for this totally random thing that I created that'll never be useful for anything. You know, I mean, it's kind of like I think the pop culture component, that's pretty cool too. Like especially like if you're just like easy win, if you're a marketer or somebody like that, that's playing with these tools, like that's an easy way.
0:07:33Pop culture prompts, memes & brand tie-ins
Play from 0:07:48 Like you could just apply that to your brand. Meme type stuff or you know, like just it's a new way to sort of like tie into pop culture besides just memes, right? So I think like that would be an interesting you know, easy way to think about it. yeah, I like that somebody was kind of like applying that very pop culturally. We kind of saw that with Severance too, a little bit too. Now I'm thinking about it, you know?
Play from 0:08:14 But now with Nano, right? Like, and that's it's such a big deal. Like we'll go, I'll show you something later with the branding and typography and just like the way it can apply in certain instances, which I was like, this is so crazy that I can do this. And like, not even, mean, like I was applying branding to a car, but like the way that I did it was using old vintage print ads and then applying the aesthetic to the car.
0:08:38Nano Banana branding tricks & model hype cycle
Play from 0:08:39 And it like totally transformed it in a very cohesive way. And I'm like, OK, it's just way, way more comprehensive than I expected. But hey, that's where that's where everything is. And then we get, we get one week of that before it's like, here's this new cling model. Runway is dropping, apparently, you know, the most, you know, highest rated video model on L.M. Arena. And that's like remains to be seen.
Play from 0:09:06 We'll see. Yeah, clingo one was. Kling O1 was sort of like hyped up as like the game changing sort of technology that's going to change all the video, which is good. I wouldn't say it's like one of the I wouldn't say it's Nano Banana style of like change. But yeah, man, it's like we would love to have like a month to play with some of this stuff before someone new comes out. But we get about three days.
Play from 0:09:35 Got to sift through it. uh Also good water bottle, by the way. We want to thank Midjourney for sending these over. If you guys can't see this, they sent us some water bottles. Non-sponsored sponsors. So, yes. I got, I don't have the jacket near me, but sent over volume one. So we got that first issue, got a hat.
0:09:38Midjourney swag, “non-sponsored sponsors”
Play from 0:10:03 Got a nice handwritten note. So I mean, like that was awesome. Appreciate Midjourney for doing that. Shout out to our guy, Mateus too, who always on the lookout. um But yeah, man, this is, let's start with Midjourney. Let's get into it like we always do. Maybe we start with office hour notes. know you and I, like, did you get a chance to do office hours? I know I was pretty wrapped up with some holiday stuff.
0:10:12Midjourney UI overhaul & scrolling-style feed
Play from 0:10:31 So, okay. Well, this will be good for anybody that didn't catch it. Cause there's actually a lot of like interesting things in here. um You know, so first thing I thought, like everything that I thought was probably most relevant here is highlighted, but switching from paginated rounds to a continuous scrolling flow to reduce confusion, you have. So like how Grok does it, is that what that means?
Play from 0:10:58 Or? That's where my head went. paginated rounds. Hmm. I mean that that does make sense because that's that's sort of how like we were talking about how we liked that. paginated right now though in the Create tab? I'm gonna be honest, I don't even know if you've ever heard the word paginated, so... Go off what I guess that means. I don't know, I guess I don't, when I think page, I'm thinking I have to click something to go to a new page or drag or something, you know what I mean?
Play from 0:11:29 So I don't really think of it like that. But maybe that's what it means. don't know. But that sounded really interesting because we were just breaking that down a couple of weeks ago with the Grok piece and how that sort of lays out. Known limitations. So there's color control, UI metaphors, rounds concepts will be addressed. So I was just immediately drawn to these two words here, color control. Are we gonna get hex codes?
Play from 0:11:55 Are we gonna get Sherwin Williams color, paint colors? Are we gonna get Pantone color? Like, can we, are we gonna get that? That would be a nice little thing to have for sure. um Also pointed out that there's another major style creator update coming in the next one to two weeks. So important to note, we're recording this live. We're also posted this to YouTube, but this is Tuesday.
Play from 0:12:21 There will be an office hours tomorrow. This is from last week's office hours on the 26th. So this is six days ago. So this could be either this week or next week in reality in terms of that next style creator update. Long-term goal, just to reiterate, is moving toward uh prompt. less or low prompt image creation. Is this prompt less or prompt less?
Play from 0:12:46 Because that would be a big difference too. um some of the vocabulary here today. this is, speaking of that, have you played with Grok anymore since the last time that we were talking about it? I think I played with it right after, but I haven't gone back since then. So it's probably been a couple of weeks. Yeah. Because if it's going to be like that, I'm kind of, I don't know why I'm like a little bit drawn to it, but it was, fun like adding one piece at a time like to your prompt and then just sort of like flowing and then like adding another piece and then flowing and then adding another piece and not necessarily, you know, writing it all at once, like sort of, I don't want to say it's like, it's like quality control, but you're not going like all in and then basically going back and finding out what went wrong or what needs to change.
Play from 0:13:34 It's more so of like a... like a flow state. it's like sometimes if you just, you know, if you're just typing in like cinematic or stranger things, then it's just like, you know, high angle. I think it strings together like high angle and stranger things. If you keep like in the, in the flow state sort of mentality here. So was doing that with a few and I was really, I was really into it. So this is what we're talking about with that scroll piece of it.
Play from 0:14:01 And then if I remember correctly from when we were doing this too, it's like you can click into one and you get a little bit closer to that specific look. Yeah. It's like the smart search almost. In mid-journey. Yes. Good comparison. Yep. Yep. it's a cool, I mean, like it is a cool interface. Like if it's going to be like that and you're generating like, how many images are, like I said, I don't remember if it's sort of like pulling from a database of similar based on your prompt, or if it's like creating all of these in real time, but it's interesting.
Play from 0:14:38 It's definitely interesting, but I'm curious to see how they do it. look at look at this, right? Like we typed in Stranger Things, clicked on this one. Now you can kind of see the prompt. It's a tense film still from Stranger Things with Joyce Byers holding a flare in the dark industrial setting. Yeah. Which is interesting. you go back to the main image, the main, yeah, just type in, like, high angle now, and just see if it strings together.
Play from 0:15:09 Stranger things in high angle. You mean in this box below? OK, so if I put it in this page, will it treat it as a new search or adjust to what I have? Yeah, you're right. So it adjusts to what you have based on the screen that you're in. Yeah, so then you can then you can keep going like it's like, you know, it's like additive prompting, but in a flow state way, which is sort of interesting, right? um It's a different experience, which is why I was kind of like drawn to it, I think.
Play from 0:15:40 Yeah. So maybe if that's what they're doing, that would be pretty, that'd be pretty legit. I'd be down with that. I mean, it's interesting. There's a couple things in here that are just like, oh So there's that piece of it. Let me skip down here because these two, I think, were the things that really stood out, edit models. Again, I don't have any context because I wasn't on Dolph's hours, but this is what's in the notes, right?
0:15:46Midjourney edit models and in-app image editing
Play from 0:16:07 So new systems coming, working on two parallel edit models. One is a multi-reference edit model. so it can ingest many reference images, possibly dozens, useful for constructing consistent scenes, characters, props. Nice. Okay. what we That's it. Number two, instruction-based single image edit model. And it's one image based on instructions, Nano Banana. Let's go.
Play from 0:16:32 Like something where you can stay in that platform, make the adjustment, right? Like this, think it helps alleviate some of that problem with mid-journey stickiness right now, because right now, most people are just creating that. origin, original, seed, foundational shot or whatever it is and then they're taking it somewhere else. This keeps you back in the platform. So I thought those were two really interesting things that caught Here's one thing I will say about this though, is I would be really disappointed if this showed up and it was awesome and they switched over to version 8 and they're like, wait, we have to update the whole system, we can't use it anymore.
Play from 0:17:15 Like you know how they did that with some features where it's like, let's get the upgraded version and then it's like, you can't use that function because it only works on uh V6 architecture or whatever and I'm like, damn it. Yeah. wonder how much of that will continue to be a factor after they do V8 because I, and again, I'm not an engineer or developer, but it sounded like they're sort of like reconstructing and redesigning a lot of the infrastructure of this thing.
Play from 0:17:47 So is that going to continue to be the case? Because I agree, man. mean, I don't know that they can continue to be slowed down. like that. Because, you know, as we've seen with these model jumps, right, it's like, okay, we're, these will already be, you know, coming with the model, but this, this and this will have to wait, right. um And I think to your point, like, you don't really want that to happen at this stage.
Play from 0:18:13 It feels, I don't know if this is like a, this is like, you know, like cling, like released an editor model today. You know, like cling, not Midjourney cling. Reeve has an editing model. Flux 2 has an editing model. Nano Banana has an editing model. You know, Runway has an editing model. It's like, all right guys, like this is the next, this is the next move. We have to get this one done.
Play from 0:18:39 And it has to be good. It gets it. Like it's, I'm seeing I'm seeing the tide like not the tides turn but like the social tides turn on Midjourney for this and I can't say I disagree because it's just something that we we love the aesthetic and we love playing in there but we do want to play with certain things within it not like take it out and then have another subscription and have another thing another place to go so you know there's one thing I've just been you know banging the table for And it should be easier with video.
Play from 0:19:13 feel like I'm not an engineer, but it feels like a lot of these models that do really well on the video side, like, they're generating so many frames, like it becomes easier to make the edits because you can generate the video. That's what you're doing, right? It's generating 24 frames a second for 10 seconds. You're 200. 24 different frames. Correct. 240 frames in each individual video that's generated. it's like, OK, if that can be done, then potentially the image editor can be done.
Play from 0:19:43 Whatever. Just saying, guys. mean, I just, wasn't on the office hours, but I was very delighted to see this in the notes. Very delighted. um top request from the users, right? Like every request is something that's similar to that. So good, excited for it. Future overhaul on SRF style reference system. They're just basically calling attention to current limitations with that.
Play from 0:20:11 We prompt adherence, you know, sometimes accompanied with style references. We know that. Okay, V8 development. So we did get confirmation. They started training. We'll take at least a month. So this isn't happening. We're not getting V8 in the year 2025, the year of our... It's happening in 2026. January, know, January, maybe February.
0:20:16Midjourney V8 timing, text handling & business use
Play from 0:20:40 I know. So I was like, wait, what? But that's, you know, that the final training run, that's normally like good sign. Typically, that means we are close. That means we're very close to song. I mean, I wouldn't be surprised if it's mid January, but you know, never know. was V7 had like 85 delays. Yeah, I remember with V7, remember they had that.
Play from 0:21:06 They had started training run and then something happened and they had to start over. is a data corruption or something like that. ah so one other note here that I think is especially relevant, talking about kind of mid-journey playing catch up in a few areas, better text handling. What is better? What does better mean? If I would have seen great, I would have felt great.
Play from 0:21:36 Better makes me feel like it's a slight improvement. Mm-hmm. and is slight improvement enough to satisfy the needs of what we got going on here because, know, these changes are happening so fast. I mean, I think like now with Nano Banana, I mean, like the text is so damn good. It's not perfect. It's not perfect, but it's getting close. And so, you know, like if that's not close to that, it's like, I don't even care.
Play from 0:22:08 You know what I mean? Like, I just don't care right now. Yeah. And again, we didn't know we wanted text until we had it. Then when we had it, it was like, well, OK, now I really like it. Now it's. mean, yeah, we were both seeing it, I think too, in some of the things that we're creating personally, but also in our work too. Like I know for me, that's been a game changer. I was talking just to you, I think a couple of weeks ago, it just about like trying to get a bunch of things flat laid with all of the right variables in there, eight to 12 things, making sure there's just one of those things that are in the right sort of construction.
Play from 0:22:46 And then also having text on top of that labeled in the right place, right? And it's just like, couldn't handle it. And then now, Nano Banana 2, I mean Pro, it handles it. I mean, it handles it, it completely changes, right? It's like, before that would have taken me probably 45 minutes an hour to do one image in that aspect because I couldn't put it all together in one step. I would have had to piecemeal this thing, right? And then QA, making sure I got everything in there correctly, blah, blah.
Play from 0:23:13 Now that cuts that, you know. that cuts that down from, you know, to probably like 10 minutes, right? It's like, I just need to quality check it, run it a few times, boom, done. uh It's so nice to have it though. even there's certain things where it's like you just want to like even with nano like upscaling like putting something in 4k and some of the words are like slightly blurred and you just say crisp the letters and it's just like and it gets it and like doesn't screw anything else up and I'm like you used to to go into Photoshop and like so much effort to get that done which is which is so nice to have like little smalls using this on a bottle product the other day it was a really small text at the bottom of course it was it wasn't coming through and then you can
Play from 0:24:00 use nano to just crisp it up without having to do it and i'm like great thanks because good life's so easy yeah but this is you know i do want i do want some text not be like think mostly because it has to be translated in some way, like into the design. Like if you're wearing a t-shirt with text on it, not because you're doing marketing, but because your character's wearing a Nirvana t-shirt or whatever. Like just has to nail that.
Play from 0:24:25 Like if you're doing stuff for, you know, to me, doesn't have to be like all marketing. Like we have to have like infographics in there, but it just like has to be able to handle stuff that has text or maybe generated like just in some way, or form. Yeah, yeah, I think the product thing is interesting too, right? Like no one's using Midjourney for product related stuff right now, can't. I mean, you're gonna give yourself a headache if you try to do that.
0:24:41Midjourney vs other models for real client work
Play from 0:24:53 um You know, just things like that. think that's the name of the game right now for Midjourney. And I think it's an interesting place for them to be because they've done things differently for a lot of different reasons. And for the most part, that's been a really good thing. The challenge though that that presents and the dilemma is on this business aspect side, which is where it's a lot of where the lot of the money is.
Play from 0:25:20 It's where a lot of the use cases are right. Like people can still go to Midjourney have a lot of fun. We both do that. We also do a lot of work and we're not alone and that are the number of people like us is only going to expand. And the business use case, I mean you're just giving up so much when a lot of those things aren't aren't currently. capable inside of mid-journey. You know what I mean?
Play from 0:25:45 So I'm just curious to see how they go about that. It's probably, you know, I'm guessing a lot of the casuals are going elsewhere. You know, like the people that are just like, yeah, you like the, you know, the fun of it. But then again, there's only so long you can pay for something where you're not actually like using it on a day to day. You know, it's, it's to me, that's tough. And then, you know, now you have sort of a lot of these other tools are doing stuff for free, Grok for free, Meta for free.
Play from 0:26:14 um You know, so it's, it's a little bit hard, I think, to just capture that. audience as what it used to be was like, this is the only place where you can go have fun and use this stuff. Now there's seemingly every place has and it's just like everyone's wheeling and dealing stuff in like, you know, I see like art list has like Nano Banana and I'm like, you know, it's like everyone's got image and video generation in their tools now because everything's got an API and it's just like wouldn't expect art list to have image creation, but there it is.
Play from 0:26:42 It's like, I think I'm pretty right. yeah It's not as gated as it used to be, or contained to certain places. Now it's just everywhere. Going WhatsApp. Yeah, going to WhatsApp. just like thinking back to, man, based on when AI was really just kind of being released mainstream, it's still hard to imagine that it came after sort of the creative element much earlier than most things.
0:26:47Free image tools, casual users & competition
Play from 0:27:17 I just had a feeling it wasn't going to be like that. It's been exciting to be a part of that, right? And obviously be a part of the journey. I'm just like, but there are just so many other things that could have been a priority above sort of like that creative aspect, but I'm just, it's interesting to see where this has taken us. uh Creative got disrupted so unexpectedly and so fast and it pissed a lot of people off.
Play from 0:27:44 There's still pissed off people out Yeah, it's it's still keep getting the hate, you know, every once in a while, throw up something random on Twitter just to like, have fun. And then you get like the the full on onslaught. Like I actually had someone that was legit, like go, you know, like go in on me the other day. And I was like, damn it, you are like, why did you have to see of all the posts like this stupid one that I did?
Play from 0:28:09 It was just like me being ridiculous, not the other technical stuff that takes like some thought. I was like. You know, you're like a legit professional. know. Yeah, it's like. part of me loves to go back and forth. And then part of me is just like, I almost love to just be like, man, I hope your day gets better, bro. Like you literally just came here to try to pick a fight with a stranger, with very little context.
Play from 0:28:42 And that's how you want to spend your time just going back and forth. Like. It's a weird thing, you know what I mean? partly, there are some times I enjoy that, and there are some times where I'm just like, bro, just like, what are you doing? Like, what are you doing? Like, I hope your day gets better, bro. Because I know deep down that sort of pisses them off. You know, it's just like, what are you doing?
Play from 0:29:07 I write the comment that deleted said I just like write what I was one of what I want to say and then delete it like not like send it. just like write it out and then I'm like, all right, I'm good. No, I'm good. It's deleted. then you have now interesting, interesting loophole I found this is one idiot on LinkedIn, but I LinkedIn you can't you can't block business pages. So if you just, you know, that's that's like the new way to troll. You can block personal profiles. You can't block business pages.
Play from 0:29:33 Nope. So it is a like a fair game, you can just these people can just come and go as hard as they want to. But maybe I shouldn't have said that on here. But maybe before we start getting crushed. But yeah, you know, there's some things that I'm just like, you guys are you guys are really picking the wrong battles here. There's there's no there's no reason to get upset over some of this stuff that is just obviously purely for fun.
Play from 0:29:59 um Hey, that's that's how it goes sometimes. But Can't win them all. Twitter's been actually better than LinkedIn in some instances of troll hate, but... know what? It only gets to the troll level once you've gotten a certain level of traction with the post, right? Because it goes beyond your followers and it goes beyond the lookalikes. And then it gets into, okay, this is, you know, mini viral or viral.
Play from 0:30:24 And that's when it just gets spanned a little bit wider. And then you get into the, like the haters, right? It's like, it's almost like that's the third layer on purpose of the algorithm. It's like, okay, we're go. people that follow you, then we're gonna do lookalikes, and now we're gonna get into the people that fucking hate you. And here you go. Has to be baked into the algorithm. Cause it's like, creates discourse and that's what this tool wants.
Play from 0:30:52 Yeah. Has to. But yeah, there's been, I see you're on the Nano Banana bookmark. So let's rock and roll. we probably should, man. mean, we covered this right after it dropped. um I can't remember how many days we had, not many. Yeah, but I mean, like the use cases, bro, they're just out of this world.
0:30:57Nano Banana Pro: real-world client use cases
Play from 0:31:18 mean, we can go through a lot. Sorry, you gotta look at other things that are bookmarked that maybe aren't related, but like there's just so much. So much here. um Somebody like just interesting use cases. We were talking at like I was giving you the example of the flat lay ingredient, like just all these different variables. Okay, can do that. think knolling is making a strong comeback, right?
Play from 0:31:44 Because knolling was one of those cool things you could prompt for early on in AI where it looks neat and it's top down, straight, you know, everything's arranged in an aesthetic way. But the problem was you get items in there that weren't. So random. or just like the mechanics were off or something was off, right? Now, this is the first time ever, I think. Like you can do nolling and have it hit without edits, right?
Play from 0:32:10 Like that's insane. um We also talked like, you know, we did talk a little bit about two of the Mid-Journey launches last night. You normally do the thumbnails and all that. I edited the podcast, put that up and then I was like, you know what? We should break out these two. know, features that we covered as short little videos separately, was able to use the references from our past thumbnails. You sent me the text, right, characters and put those into, you know, put those into a thumbnail, right?
Play from 0:32:40 Like thumbnail creation now. um Insane, right? Like, so there's shit like that. There was also this little thing I was going down where I was basically taking uh like cartoon references. Mm-hmm. like putting it into a realistic photo. And then obviously you could do the opposite too, right? Like this was like a character, it's really hard to see. No, it's not, but it was like, you know, it was really dope.
Play from 0:33:09 You know, so that was sort of fun, right? It's just like, you can basically change any style that you want on the fly. You just have the reference image. So this was a cartoon image, put it realistic. That was a fun one. I'll tell you one other thing I was doing. the other day, which was kind cool for us was I was putting, put in our podcast episode timestamps and chapters.
Play from 0:33:36 Boom. Kind of puts it into like a whiteboard illustration. I thought that was kind of cool, right? Like, I mean, there's just, there's just so many cool things. I obviously like, I loved the, these little city things. I'm sure you've seen those, right? With the weather, the isometric look. And then I'm gonna show you one other thing here if I can find it. Oh, this was that other thing.
Play from 0:34:01 I did share this on uh X, but it's like, you could find any sort of like movie poster, typography style, whatever it is, simple prompt, right? And you've got like, basically I took a mid-journey image, turn this into a movie poster using a style scene and this, call it this, boom, right? Like insane. it, I did not think that was coming this soon.
Play from 0:34:28 It's really good. And it's like, again, you don't know you want it till you have it. It's like, I do want it now. Now I want more of it. Finding out different ways to utilize it. This is, mean, it's just like really good. Like, I don't know how interesting this will be to other people, but like I do some things with like food, for example, recipes, putting it together, right? You can basically give it all the ingredients, boom.
Play from 0:34:56 All right, but not only that, like, let's just say I put this image in, right? And then now I can go in and fine tune these. What if my client wants these as darker, what do you call these, maraschino cherries? Okay, I can do that, right? If I need to, change the texture of something, right? So like maybe I needed this to be a little bit thicker or darker or browner or stickier or whatever it is, right?
Play from 0:35:24 Boom, right? So before you would have to start and reprompt this thing entirely, right? Like now you just need to get it 75 % of the way there. Something you're happy with, whether that's the composition, the subject, the lighting, whatever it is, and now you've got all the other variables at your disposal that you can just prompt and iterate on in real time. Right? It's just crazy. It's crazy. it mid-journey. If you're listening, that's why this is just... it saves all the things that you like when you don't have to regenerate or just like edit with like a paintbrush.
Play from 0:35:53 It's like, okay, you can like play with this image and it can be a million different things. You know, that's sort of where... it's also... it's like very intuitive. Like a very... it's a very smart tool. Like it figures stuff out, which to me is nuts. I don't know how it does it, but it's... Definitely seen some some really interesting stuff. It's great with I think we talked about this last time the micro changes like I've been going even further into that and it's really like apply, you know, very small portions of the picture.
Play from 0:36:24 I think it's much easier to do when it's 4K then. Yeah. you want to pull up your instance on that? Because I think that micro piece is really interesting. um There's, I don't know if I can have anything I can. image generation of this is the closest thing to realism, I think I've seen. um I mean, what?
0:36:31Micro edits, product shots & text stress tests
Play from 0:36:56 Which what what Nano wasn't good at last time around was like it was very 2.5 was good. It wasn't great at like really dynamic like composition framing like uh motion things like that. It was very sort of stale but did the job in that sense like it was good but it was very like reliable if that's the way to put it without being like a little bit creative so.
Play from 0:37:23 mean, look at that. Getting the text on the buildings too. It's not like I was prompting for that, right? But it decided to put something legible there. ah mean, just, this is crazy, right? I mean, this is really, really interesting. ah And again, I think there's the component of making things look like professionally shot. There's also these candid sort of...
Play from 0:37:49 Everyday amateur shots which which a lot of brands are leaning into too because you you also want things to look very Approachable and normal in that sense. So there's a place for both things But it's it's just yeah, man. It's it's been impressive to see that leap to just from Nano Banana to pro Yeah, it's really legit. mean, there's a ton of stuff that I've been doing where I'm just like, I can't believe this is so easy now.
Play from 0:38:18 Because it used to be a week ago, was doing edits for a project. And it was like, got back the client feedback and it was all these little micro things. And I'm like, my god, it's like a hundred pixel change. I'm going have to flex my Photoshop skills. on this one, I'm not going to have to fix it. Because it's, you there was certain things where required, you know, there was something within a glass container, right?
Play from 0:38:46 And there was something that needed to be added underneath a certain food item within a glass container. So it's not just dealing with like, you know, move the car, turn it like rotate it like 30 degrees, it's like, something needs to be inside a glass container under something else fit with the current like dimensions of the glass container. And then like, you know, match the rest of the scene, the lighting and whatever. And I'm like, my God, this is like the If you ask for the hardest thing to do with AI, that was it. was sort of like also like show your work, like do it with AI, which I did eventually figure it out.
Play from 0:39:16 It was just I would have rather done it in Photoshop and done it very quickly. Yeah. such a big thing. And like when you're talking to clients, he's just like, how big of a deal is this? Right? Because now we got to take like three extra steps. Does this really matter or not? um And I'll give you like, here's another interesting one where it's just like, okay, I had an image. Let's find the original one.
Play from 0:39:45 Just like this eggplant parmesan stack. Feedback, we need to make the cheese more brown and bubbly. Boom, make the cheese slightly brown and bubbly. Remove the spoon. Boom, done. You know what I mean? Like keeps everything else the same. I mean, it's just insanely powerful if you guys are doing anything for client work. I mean, it's just insane. ah So this is where I've been living, man.
Play from 0:40:10 Been living in there and... It's even crazy with depth. This is one thing I was playing with, which I was impressed with. Let me share this. Playing around with some... Playing around with some trough edits over here. But yeah, I using this picture. This is really small text. I started with this image where I wanted the four in here lined up side by side.
Play from 0:40:40 thought that... had some good like vertical sort of lines and I could play with it right look at look at that damn text like how how hard have we been like I was like my god gotta be kidding me it's not overlaid on there. It's embedded in the material on the label. which is, and then I'm like, all right, let's stagger it so we get some different lighting. Even the lighting on here nailed it, right?
Play from 0:41:05 Then let's put it back in the distance. Close, right? Not still not there, but that's really far back in the image for a three, four image. It did get hotter sauce, like really small. Look at that. back down to it. Go back down to that bottom. Yeah, go back in to the bottom of that, the far away one at the bottom of the bottom. What does that normally say right there?
Play from 0:41:32 Do we know? Black truffle infuse. Okay, go back up to it. I'm curious if it just like really blurted out or if it did mangle it. Okay, so it did. Yeah. again, like this is for a three, four image on mobile. So you would never see that. But at the same time, like it's still got hotter sauce, like in that far of the distance, which to me is pretty impressive with also telling it to put it in depth in the room, right?
Play from 0:41:59 Like, and like add it as like a vanishing point, which was like, okay, cause then I can use these as like key frames, right? I want to use them as key frames for video, but you know, taking that staggering them instead. Swapping the swapping the food item. Of course, you guys all know you can do this stuff this one I was I was impressed with it almost got it I thought it was gonna get it almost it's like let's stagger it, you know one up one down one up one down This one miss black truffle still here.
Play from 0:42:26 I almost almost had it like this is you know soon as I like it as It has black truffle, hotter sauce up here, but it's facing this way. it has, you know, again, this would be an easy edit now, but I was like, if it can do this, that's pretty impressive. Right. So this was, you know, that I'm taking them and now you can vary. I'm just swapping the product, which if anyone's in the marketing space or does has done Facebook or any sort of like a mobile advertising stuff before, a lot of times you want to version your assets.
0:42:33Product versioning, depth tests & asset variants
Play from 0:42:57 So this to me is crazy that I can just sort of version it real quick and keep everything. very clean with how just like all right like this image let's do it with three different hot sauces now we have three different assets that's gonna be anything right so that was that was one thing that i was just like this is crazy because that'll lead into something we do that we talk about with with cling later but this one was really what started to like blow my mind was like taking i took this car and then said like i gave it a prompt as if like we're we're you know, a design agency and we're pitching to Subaru or pitching to Red Bull how we're going to design the car.
Play from 0:43:37 And I asked it to just like create the design and then like label its work and the performance modifications that I was making. So in the image, right? So it came up with the like, it's like, we're going to add this, we're going to add this, we're going to add this. And then I was like, cool, let's do the engine now. So then it took the key frame and did the engine, which the details in the engine, I don't know what's anatomically correct here, but I was like, that's a lot of good detail in there.
Play from 0:44:04 Plus then also adding this and then like, all right, now create a contact sheet, six shots, and then create lifestyle. So it's like, you can bring something to life like real quick with that, which I was like, whoa, this is, this is pretty impressive. But if I go to Australia, actually the video here. Yeah, I was gonna say. the video you can you can see it handling from the in VO3.
0:44:25Car branding, moodboards & Nano video keyframes
Play from 0:44:31 VO3.1 I believe it is. Well can just take these and now the consistency is what's good because it keeps it makes things good for keyframes like this right like you can see it going from one thing to the next and the consistency stays pretty strong there's definitely some little morphs here and there but like going from one thing to the next so awesome like kind of this motion graphic Style aesthetic, not everything's perfect.
Play from 0:44:57 I would say a lot of the stuff if you want to do it in real life had to get fixed in post. But just being able to do this now, because the level of consistency is so good, like that everything is sort of mathematically correct. You don't have like the morphing, like the car doesn't morph here that much. Yeah. looking for those inconsistencies or those morphs. Like you said, it's not an obvious morph, which was, it's been the case for the longest time. Yeah, yeah, that's like, you know, to me, that was always like the thing with the first round of this was when I was doing the car stuff and I was doing keyframe to keyframe.
Play from 0:45:32 You could see some subtle morphs, but it was really like anatomically correct, which is like, all right, so it's like basically creating a 3D model in there. it's good. It doesn't suck. This one was the one I wanted to think this was the one that I wanted to show. Maybe no, that's the actual workflow itself. um Where is it? This. This was fun. So I just took a mood board here, like of like just random car designs that I liked and was like, all right, basically like create me like a like a blank template car, like off this list, like sort of modification style.
Play from 0:46:10 Right. So it came up with, you know, sort of Ferrari looking mod car here. And yeah, I think it's a figure which Ferrari that actually is. But then I was like, yo, let's give me vintage Polaroid branding that I pulled from Pinterest, which I was like, oh, this is cool. Like some of these, right? And she's like, let's see what we can do here. Like basically design the car. And it was like, bang.
0:46:20Polaroid race car branding & design details
Play from 0:46:36 I was like, yo, what? It's like, hold on. But then I was like, let's isolate this. And I mean, you got Smile Please, Polaroid, you got the Color Pack film, Castrol, Pirelli. You have all this little brandy, you little like pictures here. You got aegyp or agyp. I don't know how to pronounce it. You know, that's the gas station or the fuel company.
Play from 0:47:01 But it like added like little Polaroid like images in there too. And I'm like, damn, like this is off that prompt. And this is what we're coming up with. Like those two, like taking that branding, then applying it and like a very constructed aesthetic, I would say. You know, then of course, using stuff like Weeby, you can go in and vary it into infinity here. You can get all your different angles and the different way that this thing could look. again, like I just loved how it applied the design.
Play from 0:47:30 And it also, because the one thing that was impressive to me outside of this was, let me see if I have it here, is because the film was sort of vintage looking and or the look over here was sort of vintage and faded like this, it put some dirt on the car. I don't know if you can see it, like it makes the paint look like it's like a worn. sort of, uh, you know, like dirt and stuff on the car, which I'm like, cool. I don't know why I like that. Um, but dude, that was, to me, that was like super, super fun.
Play from 0:48:00 And then, you know, playing with the, with the design element of it and sort of outpainting things like that. It's crazy. It's crazy. I can't, can't get enough of it. Um, but there's like, again, it's endless. This was the dumb stuff I was doing with, with the Island boys over here with a little. Billy. Donald and Bill here just a part. This is what I was talking about, by the way, before when I was mentioning, like it didn't really have a good like aesthetic eye.
Play from 0:48:31 It was like way more bland than this. You wouldn't get like cropped compositions or like tilted frames or anything that was like really sort of creative in that sense. You know, it wasn't necessarily doing that, which I was like, this is cool. Like I'm happy that you can do this now. You can get some of this. get some more of this like absurd stuff. Like this wasn't easy. These types of shots weren't easy with it before. know, getting anything like this wasn't really that easy.
Play from 0:48:59 Um, yeah, this definitely was not easy with it before, like getting a sort of like over the shoulder, sort of like deep depth of field with all the composition, all the other details that are going on. So I was like, this is, this is so sick to have this all kind of come together right now in one tool. I'm just loving it, dude. I can't get enough of it. that's worth repeating, was like that creative element of the show.
Play from 0:49:33 I mean, I don't even know if I noticed that until you just mentioned it. I mean, that's, you're right though. That wasn't there. That wasn't there before. I could go back and look at all of it. And I was trying to break it with system prompts, you know, where it was like, never this always do I had to be I had to have like a laundry list of system prompts to get there. But, that's the that's the cool thing is that we should maybe we should hit on some of the the Google Studio stuff, too, for anyone that's if anyone's been vibe coding at all, I've been sort of addicted to it over the last week.
0:50:09Building custom Nano tools in Google AI Studio
Play from 0:50:09 for these little tools. like, Nano makes... You can build little mini workflows and apps for yourself in Google AI Studio with like a single prompt. It's really easy. They've made it so simple and so good in Google AI Studio that you can just build whatever you want. Like, I've built a couple tools here just to show a few of them.
Play from 0:50:35 Like this one, you know, the prompt here was I want to build an outpainting tool with NanoBanana, whatever it's called, Gemini Image Pro 3. And just connect your API key from your account, and then you can start generating, and you only pay for what you generate. You don't have to have a subscription to it. Right. So just. Am I not sharing? All right, let's see. That's my that's my bad. Let's see.
Play from 0:51:03 So like this one, pretty simple. just built an outpainter. Like you know how we were talking about that the other day with Midjourney? How like nothing can sort of context-aware outpaint the way that we want it to, right? So I was like, let's just, let's see if we can run something, run something quickly here and use one of these, these images. Let's not use that one because someone's cropped. Let's see. This one, maybe.
Play from 0:51:29 All right, cool. Let's do this one. Yeah, just upload an image, right? No prompt necessary. can select... Let's do 1 by 1. Let's do 9 by 16. Let's do... 21, 9. Yeah, and then... 3 by 4. Just generate variations, right? Like, this is... And it's all... Now it's connected to 4K, so it's going to upscale and outpane at the same time, which...
Play from 0:51:56 You know, I can do a lot of different things with this now. This is just a very simple tool, but again... something that's useful, I can batch process. Again, if you're thinking about this for marketing assets or whatever, you could build this into an auto crop feature. You can build this into whatever. This is just one use case of it. Right. So like that's one thing I've built. I've built like a little editor for myself, which is a little bit more. So this needs a lot more work, but I can go on there and like sort of edit the way I want to with, you know, sometimes there's like like free picks editor is like a little bit confusing as to like what to like what the annotations and like, you can also do this, but then you can do the healing brush, but you can also do like it's like too much stuff.
Play from 0:52:42 Yeah, and erase. Yeah. So, you know, this is what I was I was doing the same thing here was like, how do I just like sort of trim this down and just like make it what I need to make it? And then, you know, if I want to add like the annotations here. like, you know, remove the sunglasses. I can also then, you know, just say remove the sunglasses. I can add a reference image to the sunglasses if I wanted to, to replace it. So, you know, you can do the brush here, whatever you need, erase this stuff if I want to.
Play from 0:53:13 It's all sort of like customizable, which is what I like. And then also I don't have to pay a subscription for some of this stuff. just, whenever I use it, it's the API hit, whatever that cost is, like 20 cents, maybe 15 cents per image. with Nano Banana at 4K. So it's not like I have to pay like $30 a month for some of this stuff. just pay for when I use it, which is great. Because then, you know, building something a little bit more chaotic, right?
Play from 0:53:40 Where it's like, all right, let's put the reference image in. Let's have it like extract the style, sort of create the anchor scene, and then create sort of different shots around it, you know, and, you know, have it label it and we can build. You can build your own tools in here. It's really damn cool. So I'm super into it, you know, as a way to just like have fun, you know, build the archives here within the studio, you building like little different little prompt libraries if you want to.
Play from 0:54:08 And here there's so much that you can play with. But you know, you can build an upscaler in here. That's another example of something that you can build in legitimately 10 minutes. Not even you just I want to use Nano Banana Pro. or Gemini 3 Pro as an upscaler. I give you an image, you enhance the texture and the detail at 4K using whatever. Enter. Then it's like, you can hit the paste, hit it, you get your four sort of outputs, and then rock and roll, right?
Play from 0:54:39 it's... There's so much now. Like, I don't even know where to place my time on this stuff. best and the worst time ever for ADHD brains. uh Yes. the worst. mean, try focusing on one thing for longer than 10 minutes, man. I mean, my God. There's like so many things I wanna do, you know? And it's just like, ah, can't do 90 % of them.
Play from 0:55:07 I don't have time. But you know, hey, one other thing on the, one other thing on the Nano Banana front that is a conversation too that I'm, this makes its way into the client work and. Maybe for those that are also doing client work, this could be interesting. it's like, think about it like this, right? If you've got a certain style of thing that you're going to do, part of a project or a campaign, and it's maybe something that you would do again, once you create that first asset, you essentially have a style reference core, image, foundation, whatever you want to call it.
0:55:21Style libraries, handoff workflows & reverse prompts
Play from 0:55:45 And you now have the ability to shortcut that workflow because you've created it once. And all the times after that, you reference that thing, right? So you could almost build up this style reference library of the creative assets or campaigns that you're delivering. And I think that's really, really valuable here because you're making it repeatable and you're lowering the barrier to entry that other people that may not be really in depth with these tools could also use.
Play from 0:56:21 Mm-hmm. an approachable way to hand things off and activate a team to start doing this stuff as well. It's just like, hey, look, if we know we're going to do this, we've created the style. All you got to do is plug this in and do a very simple natural language, one to two sentence prompt on top. And you're going to get something very predictable and consistent. So that's the way I'm also thinking about everything that I see with NanoBanana and stuff on X, for example.
Play from 0:56:46 It's just like, once somebody creates that thing, I don't actually need that prompt that you have. I could just use that image as the reference, right? So, and also there's one other, there's also one other interesting thing here. um You can take an image, and I think some people know this, but just in case that you don't, because I think it's not super obvious, but like, I could just take this copy and let's go here.
Play from 0:57:20 And is it like that? How do I do it? think you would have to create it first or I would upload it. But essentially what I'm trying to say is this. Once I've created something, instead of dragging it here, I could drag it in here and it gives me the problem. Mm-hmm. generates, I didn't even know do that. So that's also interesting because you know this is applying it specifically to the model, right? Like this is, this in theory should be an optimized prompt.
Play from 0:57:47 And actually that was the first time I saw this be give me the option for a JSON format, which is wild because yeah, but well, I'm interested to see it here on FreePik because they have that character limit of 2,500 and a lot of those, you know, those JSON prompts, run longer than 25. That's interesting. crazy. The images isn't as crazy on the JSON side of stuff than as you'd think.
Play from 0:58:16 Like the video ones, there's a lot because there's a lot of different variables to play with. But it works really well. Same thing with, know, Flux. Flux is optimized for JSON prompting as well for anyone who's a Flux nerd in here. Like that's the new Flux 2 model is the way they released it, even it looked like that's kind of like the preferred method of prompting. for it, but it gets hyper precise control. So you know, that's the one thing.
Play from 0:58:44 the natural language of the models. It's more binary. when we're talking about Studio 2, I should probably mention this. If you have a Google account, have Gemini. It's really good at helping you instruct Google AI Studio. So if you don't know what you're doing, so that's Gemini. I'm going to package this idea up so I can bring it into Google Studio.
Play from 0:59:13 But the system prompts is what it's insanely good at. So like when you're working within Google Studio and like if you want to create a very certain aesthetic, like say I wanted that, that nine shot aesthetic thing, I'm going in there saying never want, you know, I never want to have like a people looking at the camera. So it's always candid, right? That's all you have to type in. It'll go and update the entirety of the system prompt to fit that. You can hit like if then sort of, you know, if then statements, which you can't do in a lot of the workflow builders because they don't have the ability to sort of connect the dots that way.
0:59:17If-then logic for prompts, GPTs & image systems
Play from 0:59:47 You'd have to build a lot of architecture. But if it's like, if the person is shot from a medium shot in the reference image, then always use X to determine what the bottom half looks like. Do you know what mean? It can be really, really control focused. Like, oh, if you want to have a shot of someone and they're holding a water bottle, but you want the macro of the water bottle, it's like always then show the hand and the sleeve or whatever is in there.
Play from 1:00:16 So it's like, if. this happens if you know so you can really go deep with a lot of it yeah hadn't really thought about that. That's a really interesting thing. And I'm glad that you brought that up too, because that same thing is true, obviously, with ChatGPT. Some of the things I've done with GPTs are the same thing. I have it create the instructions for me. I'm saying, hey, I'm trying to create this with the goal of this. um ask me questions, right?
Play from 1:00:44 Because I want you to ultimately build out the custom instructions for me, right? And so you go back and forth and then it builds it for you, right? You don't have to be overthinking how you're putting it together. It does it in the optimal way. This similar to that. And I also, that if-then thing is super interesting because you could then iterate on custom GPTs in that way too, right? Or same with Gemini in this case, right? It's just like, I want to think about if-then logic here, right?
Play from 1:01:09 And I'm gonna give you an example, help me identify other if-then examples, right? And so you're starting to create like this one thing that is already specified use, but now you're going like that next, you're going the dream within the dream inception style, You know what I mean? again, going back to some of the other stuff that we've showed earlier before, like before, I was more so into Gemini, you know, doing this with with it just like sort of updating on its own when I was writing these system prompts, like really detailed.
Play from 1:01:39 Like a lot of times, you some of the prompts that were auto generated would mention the characters appearance, but they'd mentioned the shoes. Right. And we know what happens if it's the shoes and you say you want a close up, but you say the shoes and the prompts like it's not going to be a close up, it's going to be a full body shot. So it's like if, if the cat is like the specific, you know, ask is for a close up. And, you know, the, you think it should have the shoes in the prompt, like a close up should only have X, you know, whatever portion of the person, you know, so only mentioned the shirt and the hat, right?
Play from 1:02:09 Like that's, that's sort of like those if and then statements that just eliminate errors when you're doing this stuff automated. So it's, this sounds like, like, you know, we're talking about real engineering here, but it's just frustrations over time that you figure out that need a little bit more detail. I think for me, there was a nice unlock there that you brought up, which was the F then. mean, because we all know the context of what to include.
Play from 1:02:35 We all know the context of what not to do or what to exclude. But I think the F then provides another variable route that allows you to go very deep and branch off very specifically into other directions. And it's almost like a surgical precision in that sense, right? uh Again, you're not... iterations after that, right? Because you've already, you've now unlocked a new level of context.
1:03:01From tokens to full-blown image systems
Play from 1:03:01 Yeah, you're not doing this if you haven't been failing with image or video generation for a long time and know that that's what's going to happen. Like I know that if I mentioned the shoes is that it's not going to be a close up. Right. Like that's just so much failure that you go and build in ahead of time. And it's just like, OK, cool. Right. It's not like this is it's cool. It's like we've been if anyone's been following us from the beginning. Right. There's a there's we've we started with everything as small as tokens.
Play from 1:03:29 And we've gotten into like more complex stuff on creation. Now we're into more so like system building and like system building at scale. Like there's there is a natural progression to it all. Like it does start at the bottom. I don't think you can really just start at the top. Like I'm going to build these crazy systems or image generation. It's like you can maybe get lucky a few times, but you'll run into the same stuff. Right. That's where you see those N8N workflows on LinkedIn. And everyone's like, here's this like any den workflow I built that shoots out 700 different marketing assets and posts them right to your, you know, your Facebook ads account.
Play from 1:04:02 And it's like every image looks like trash. and you still fall for it. You're just like, my God, what did I just? prompt is like, take, take this, take this image and turn it into a meta ad creative. And like, that's it. There's like nothing else. It is just like, everything is center framed and out painted around. It's like, this is the worst quality stuff I've ever seen. So yeah. what drives me nuts about like the, I would say it's really bad on Instagram right now.
1:04:21Instagram grifts, empty funnels & manychat rage
Play from 1:04:27 The Instagram crowd schlepping for comments this and then setting it up with many chats. So get the auto DM and then you got to sign up for something and oh, you got to follow me first. Okay. Then you get to it and it's just like, there's no meat on the bone, bro. There's nothing here. There's nothing here. very good Intel from a few different tools. Cause I was asking, was, I was starting to get like genuinely like, can like these, how can some of these posts on Instagram blow up all the time and there's nothing to them.
Play from 1:05:03 And then like, you know, I'm seeing that they're using the affiliate code. So I'm asking like, are they, are they actually like generating anything? And they're like, they generate no cash, just clicks. So it's just, It's all empty. It's all empty views on Instagram for a lot of that stuff. Yeah. There's like nothing of substance because they're not giving away anything decent. Yeah. mean, that's how you erode trust right away though. I mean, like if I know your shit's trash, I'm never coming back.
1:05:15Platforms that actually convert for AI tools
Play from 1:05:29 Yeah, I mean, that's just why, you know, the the direct, the direct quote from two tools, the only place we get super high volume, like high volume, consistent conversions, x LinkedIn, YouTube. So, hey, think we're on the right platforms here. But it's a, know, that that's that was interesting to me, too, because I was wondering how Instagram plays into everything if tick tock.
Play from 1:05:55 you know, really plays into it. But really, YouTube makes obviously a lot of sense. But good to know that LinkedIn and X are also like, there's real people on there. And that's, it's not just, you know, evolving Pokemon videos, which is what I see every time I open Instagram, that's just like the same video every single time. It's got like 6 million views. All of them, as it's for some reason, every time I open my for you page, it's just like evolving Pokemon or like Here's this guy and a shark smash.
Play from 1:06:28 And then it's like, why is this? But that's top of funnel content, I guess. It's just, I've never been able to live in that world. And then when I do, get death threats. You know, hey, I'm going to call something out here. That's the first time I've ever seen you use a water bottle that wasn't your green cup. Just now. Boom. I needed this because now I don't have to go to my kitchen every 10 minutes and I can actually like keep things cold.
1:06:58Midjourney swag, a toddler cameo & water bottle talk
Play from 1:07:00 Yeah. It's nice. Big fan. big fan of that bottle. haven't, think I've used that bottle every day since I've had. So shout out Midjourney. Toy. It's a great gift. Like I've always loved when I get these because I'm like I use these things all the time. So it's like a it's a nice like it's not like I'm of those, my wife says, how many of those do you need? And I said, I need them all, babe. I need them all.
Play from 1:07:25 They're nice matte, you know, it's like when it's a matte finish and you're like, it feels good too. Like a texture is good. It's like, yeah, it's just like holding this thing. And then [name] loves it too, because it looks like a toy. is what it is. thumbnail last time. Enjoyed that. I'm excited to see where this next thumbnail goes. Keep an eye out for that. We're gonna wrap up here. Thank you guys for joining us. Always good to be with you. We're coming to you a little bit earlier, because we missed Friday because of the holiday.
Play from 1:07:54 But yeah, Rory, glad we caught up on this one, man. This is a lot of good stuff here. This was good. Of course, there's going to be more just so everyone is dialed in. There's been a lot of hype this week. I don't even know when this one's going to go live. There's been a lot of hype this week about a video model that's going to change everything. wouldn't I don't know if I'm getting my expectations up. I feel like that was a real big situation this week. A lot of people, you know, shooting that out on X.
1:07:58Future video model hype, skepticism & sign-off
Play from 1:08:21 Don't know. But we'll see. You know, that's we'll be we'll be here to talk about it whenever it does. So as you all know, if you've been here for this long, like, subscribe, please. Then also tell your friends, tell your mom, tell your mailman, tell your someone at the dry cleaning. If you're going to the dry cleaner, your.
Play from 1:08:46 Yeah. Cashier at the grocery store. um What else can we get? Taxi, Uber driver, Uber driver, be good when they listen to lot of podcasts. Yeah. Yeah. All right, brother. Well, we love you guys. We'll catch you guys in the next one. Take care. See ya.