Ep. 54: Midjourney’s Quietly Evolving + One Personalization Hack You (Probably) Didn't Know

0:00:00Halloween cold open, 80s kid-movie nostalgia (Stranger Things, Sandlot, Little Giants)

Play from 0:00:01 8:88:88 0:00:01 What's up everybody? Mid-Journey Fast Hours podcast, episode 54 Halloween edition. Spooky season, Rory Flynn. season. Love it. My favorite. Caught up on all my Halloween movies this week. So I feel pretty good. I hate that it's over already though. So I turned on Scooby-Doo to see what [name]'s reaction was. We got some reaction there. So had a couple Scooby-Doo's in the mix. Ghostbusters.

Play from 0:00:26 8:88:88 0:00:26 Forgot about that one. That's always one I like to throw on. Did season one of Stranger Things in the background. Original Ghostbusters. yeah. Big one. Big fan of that one. Yep. fan of Slimer. Yeah, there was definitely a bunch that I ripped through. That I just put, know, like during the day, like I'm a work and have something on in the background, I need noise. So it's just like throw whatever on like that.

Play from 0:00:51 8:88:88 0:00:51 So of course, but... where you don't have to like pay attention to every single thing though, cause that's the other thing. So here's my other thing. I realized why I think I like Stranger Things for anyone that's a Stranger Things nerd. I think it's because the age group of the kids that are in it, because they don't make anything with that age group anymore. It's like, remember, like Sandlot, Little Giants, like all our movies growing up, Heavyweights. Yeah. It's like, if there's something about that nine, 10 age group.

Play from 0:01:20 8:88:88 0:01:20 Yeah, like. right before you hit puberty and you start getting interested in being an adult and doing other things. It's right before, you're the most kid you could be at that age, I think. Maybe that's my... what was that kid's name from little giants? Throw the ball to Johnny or I'm Johnny. Spike. was, no, the little scrawny kid that was like, he was like a little beta kid hanging on his mom's tit, you know?

Play from 0:01:48 8:88:88 0:01:48 talk about my mama. Intimidation. Yeah, that kid. Awesome. Little Giants in Sandlot and Mighty Ducks and Heavyweights might be like my top 10 movies ever. Yeah. But I think that's why I like Stranger Things so much. It's just like that same age. It's like that same stupid like we're We're dumb, but we're a little bit like older and we still are kind of smart, but we're not really smart.

Play from 0:02:21 8:88:88 0:02:21 That age group is good. Yeah. But airborne, you know, another good one that was that I should probably go back and watch that all those, those fun, like, right. Like three ninjas. Uh, yeah. Yes. maybe better than the first one. mean, and then the third one was just like, nah, man, stop. There's so many good, was Big Green, was that, that was the...

Play from 0:02:47 8:88:88 0:02:47 watched that recently, maybe like six months ago. Hollywood, you're listening, star making stuff with that age kid again. Like that was, that's like my whole childhood. that was a great. You're right, man. Yeah, yeah. we do we do Pixar we do Pixar and animated and then we jump to like superhero There's no in-between. It's not there's not even teenager stuff anymore. You know, eh Yeah, we need it need it again.

Play from 0:03:13 8:88:88 0:03:13 We need uh, you know, liked home alone It was a kid like we like anything that is like Smart smart humor with kids. It's Yeah maybe six months ago, 12, maybe like within the last year and they loved it. I don't know how much of a they understood. I genuinely want them to understand. like every time we watch a movie, I'll pause it like every 10 minutes.

Play from 0:03:40 8:88:88 0:03:40 I'm like, do you guys know what's going on? Sometimes it's like, yeah, but most of time they're like, no. I'm like, okay, so this was happening. And then the like, you know, it'll take us down this rabbit hole where they're like, well, why is he doing that? You know, and, know, it's just like, okay, now let's get back to the mood. Cause like, I mean, we're not going to finish this. So yeah. Anyway, you know, dude, so Halloween, Halloween's we're recording this on Friday, Halloween's this evening.

Play from 0:04:09 8:88:88 0:04:09 We obviously didn't dress up, but Rory's got a pretty awesome shirt on. Maybe we could tell that story a little bit later in the episode, the full story, but did that created that shirt. which is pretty pretty sick. AI to physical product. I think that's the that's the really cool thing too is the idea to physical thing with the the AI piece of it.

0:04:18AI → physical: tees, stickers, and print-on-demand in minutes

Play from 0:04:35 8:88:88 0:04:35 Not like it's anything special either, but like you know, even just with these stickers or just like these little you know logo, you know, putting something. In real life together, something tangible. that otherwise is just another image that's sitting in our Midjourney archive for forever and doesn't see the light of day. So yeah, man, it's cool. uh used to be a t-shirt designer. I used to do t-shirts, then I did this all and I was doing it all in Illustrator.

Play from 0:05:04 8:88:88 0:05:04 then the level of complexity it used to take to get it from the Illustrator, then I'd have to take it into Photoshop, I'd have to texture it, I'd have to vectorize or have to basically flatten it, um vectorize a bunch of things, get it there. then to send it out for printing, had to be in this very certain file size. it had to be like, everything was so technical. And now was like I did, I made this design in Weevy in like 10 minutes and I downloaded the PNG and then I put it into Printify and I sent myself t-shirts like in a night.

Play from 0:05:36 8:88:88 0:05:36 So it was, yeah. got some news on Weevy, too. We'll get to, think, what we're going to, yeah, big week. mean, we were just recording an episode last week. And I mean, was one of those weeks where lots transpired in between then. Even with Midjourney, they didn't launch anything between this week and last week. But sitting on Office Hours, there were a couple of really interesting updates.

Play from 0:06:02 8:88:88 0:06:02 And maybe we'll start there. We'll also go through. Something we were just talking about right before this call, which is sort of like an interesting fun unlock too that I'm pretty sure no one else is knowing, uh if maybe just a few people, but we'll go through that. Then I think we'll pivot like we've been doing into sort of the larger visual AI network and what the hell's going on with all this stuff. So mid-journey office hours, Rory, did you sit on this one?

0:06:05Midjourney Office Hours: UI first, then V8; timing shifts to Jan-Feb range

Play from 0:06:28 8:88:88 0:06:28 I can't remember if you were in on this one or not. No, you weren't on this one. minutes in office hours and I never get the beginning, which is the part that I want to hear. You know, I want to hear what David has to say. Yeah. like late for the first 10. So you're just like, you're hanging there, you know? ah drop off, you know, and then it's like, I back and it's questions and it's like, well, David, how's your dating life? I'm like, that's not what I want to know. Yeah. There was there were some interesting notes though, cause last week we were talking through a few things that one of the major things that jumped out was you and I were talking about the UI right?

Play from 0:07:02 8:88:88 0:07:02 And it was just like OK, you know they're going to. They're going to do the UI updates can be a major update. I think you and I were also both talking about like our courses and our guides were just like, oh man, like I don't know if we're going to go back and redo everything just because they changed the UI now, but that. I thought the way that that sounded, that was something that was going to take place in the future, inevitably like six, 12 months down the road. Turns out they're thinking that's going to come before V8 comes.

Play from 0:07:29 8:88:88 0:07:29 So if we're talking about V8, which last time we were here, we were talking about December, January. Now it's January, most likely, maybe into February. But if this is coming before that, we're going to get a whole new UI, and then we're going to get a whole new model. Mm-hmm. So it's going to be, think that is cool though that we get the UI part of it first. Let's figure that out. Then we just get a new model feels natural versus maybe the other way around is maybe a little bit, I don't know, more of a.

0:07:45New UI before V8; hopes and fears about “chatty” editors

Play from 0:07:58 8:88:88 0:07:58 do chat. It's all I'm asking. Just don't go the chat route. Just please, please don't do it. So I that, yeah, like I don't want to work in a chat function. Like I just don't like that. We were talking about that I think last time we were just like, dude, that's just like, it's an exhaustive way to go about it. We already use LLMs quite a bit and same. I don't even like typing in to LLMs anymore.

Play from 0:08:25 8:88:88 0:08:25 Everything I do now is pretty much audio. Yeah, right. uh But see then with the audio, I have to think about what I'm saying to make sure it makes sense in context, right? mean, either way, it's, I mean, we're babies over here. We're complaining about energy. But it does take a lot. Because I mean, even like from that standpoint, I write better than I speak. much more, I would rather write, take my time. But from an efficiency standpoint, it's like, man, I could knock this out if I'm just talking.

Play from 0:08:54 8:88:88 0:08:54 Still got to think, though. Still got to think. I guess we just need the brain chips and it'll just go thought to thought to generation. Yeah, yeah. anyway, like that UI thing, interesting, V8 thing, know, timeline pushed, thinking I would say January is probably like a good, probably late January would be my guess as of right now. Style Creator. So these are things coming in the next 30 days now. User profiles for the website.

Play from 0:09:21 8:88:88 0:09:21 So we're going to get those before uh end of November. And then we're also going to get this new Style Creator slash Style Tuner. oooo oh style tuner. That was like your favorite thing. Oh, did you really? No, you didn't. my God. look at those V those 5.2 or six I forget which ones it was they still look good like to me I would be really happy if I got those today so I was like yeah cool like thanks I agree, man.

0:09:28Style Creator incoming; sharing styles like SRF codes; what creation might look like

Play from 0:09:55 8:88:88 0:09:55 So they're, I mean, they're already testing this. They're thinking, I think this was one to two weeks. Though may slip, so probably two weeks. ah You can create and share styles similar to SRF codes with the style creator. So now we're getting outside of these like billions of style codes that already exist and now you have the ability to create your own. I would imagine maybe part of that process is like blending.

Play from 0:10:21 8:88:88 0:10:21 Mm-hmm. Mixing I don't exactly know how you create a style from scratch without seeing any UI or anything like that I'm curious about that, but I think that's really really exciting Same with v7 one kind of what we were talking about last week There's really nothing to go into here other than the fact that they may or may not release it just kind of depends If there's a big enough jump to release it Do we think style creator could just be like, you generated an image and then just like bang, it's a style code, like convert to style code?

Play from 0:10:50 8:88:88 0:10:50 You know what I mean? Like instead of it being like a full. different would it have to be image to image? So like, yeah, I think that's an interesting question that you asked. So let's say hypothetically you prompted, you get your grid of four. From that standpoint, are you thinking each of those four could potentially be unique in their own way? Like assuming you don't have chaos on. Yeah, I was thinking like I was thinking like the same way that it would be used as an s ref except it just becomes a code and then it becomes more flexible.

Play from 0:11:17 8:88:88 0:11:17 Like it doesn't pull any of the I mean, I guess they updated style reference to where I wasn't pulling in like objects like the higher you went on style weight. Yeah, so I was I don't know if it was just like image to code. It's like, here I created this image. Let's make this a style code that can now like be utilized and shared right instead of just an s ref image. So I don't know. I don't know if that's what it means. Or if it's going to be like, what do you want your colors to be?

Play from 0:11:43 8:88:88 0:11:43 What do you want your textures to be? Style. are you making selections or is it sort of a byproduct of something that you've created and then you, to your point, have like a tagged number or code? Yeah, it might be mood board kind of thing. It could be like how they're doing it. I don't know. Hey guys, tell us what you're doing. Sidebar redesign, potential advanced view mode, broader changes, core workflow expected within two months.

Play from 0:12:11 8:88:88 0:12:11 So that'll happen before end of the year, I would think. Okay, what's Advanced View Mode? What the hell does that mean? I don't know. One other thing that's not on here, I mean, there was a question about you know, hey, I mean, would the editing workflow be more similar to this natural language, sort of like Nano Banana type feel? It seemed to be confirmed that that's possible and they could do that.

0:12:17Editing wishlist: Nano-style natural-language edits, object/text consistency

Play from 0:12:39 8:88:88 0:12:39 I just don't know that that's going to be an exact sort of thing, right? I think Midjourney is always looking to put their own unique way of doing things, you know, into the mix. I'm not really sure about that part of it. Although, That is one of the major missing pieces, right? Like, I would like to not have to go to another tool and use NanoBanana or whatever tool is going to allow me to do that, right? Like, ChatGP, I'm sure OpenAI is about to drop another update to their image gen probably before end of the year, maybe.

Play from 0:13:11 8:88:88 0:13:11 And then that's going to do, you know, that was the original NanoBanana. The only reason people moved away from that, right, was that nice little warm hue that you love and the soft, buttery feel. of those images that you can just smell and see from a mile away. You're just like, dude, that's ChatGPT. ChatGPT and then also only being able to do 3-2 and 2-3 and that's it.

Play from 0:13:36 8:88:88 0:13:36 Two minutes, yeah. Just create and then on the API side just expensive and still take long and still not do what you want it to do. hey, mid-journey. I think it's time for text. I think it's time for ah object consistency. So those two things in the editor, it's just... We've now had the taste of it with other tools for a long time. to me, it's just like, it's just gotta be there.

0:14:01Character & product consistency: why keyframes still morph and how to fix it

Play from 0:14:03 8:88:88 0:14:03 like that with the object and character ref, the UI of something like that specifically should be different than it is now. I shouldn't have to go in to the bar and like dial this thing and take this big guess on all of these values. It should be very straightforward. You either want a character consistently, all of it, or you want maybe...

Play from 0:14:30 8:88:88 0:14:30 a thing about it and that's it. You don't need to have all these variables in between as long as you've got the consistency factor dialed down. So they need to nail that. um Again, that's like another one of those things that would keep you definitely in the tool. Because then could do the product side of things. I want to have the products that I'm using, even if that's a car. I just need the car to be consistent from shot to shot. And the object, uh OREF, it'll do it, but there's still micro differences.

Play from 0:15:00 8:88:88 0:15:00 You'll see it when you do keyframes. You'll see where things morph and they aren't consistent, because that's the biggest hell, is if you're using keyframes from car shot one to car shot two, and you know... they're moving, you'll see oh the window color changes, or the side view mirror is higher in the second image, because it just morphs. So it's like, yeah, all right, that's the biggest hell on object consistency.

Play from 0:15:26 8:88:88 0:15:26 But I feel like if they've got text down, then you can get products down, because then it's like, all right, then the text isn't an issue on the products that you're using. texting that bothers me. Maybe this is just because I'm like a typography snob a little bit. come on, you get a hold of my laptop, you're going to find probably a thousand plus typefaces on my computer already. Like, I mean, I just, I mean, so like to me it's, it's one yeah, about getting the text right, but it's the other component of like, how much control do I have over the typeface itself?

0:15:32Typography rant: fonts, spacing, and why AI text still isn’t there yet

Play from 0:16:02 8:88:88 0:16:02 You know, like be nice to have some sort of plug in there where it maybe can connect to fonts you've already got access to, or there's maybe an approved library, right? Like there's something like Google or em Google, hello, Adobe, hello, you guys already have font libraries. Why wouldn't you connect that? uh Maybe they are, I don't know. But I want that dialed in control if I'm going to get into this typography and tools for me.

Play from 0:16:28 8:88:88 0:16:28 um It hasn't been that big of a need, but. I mean mostly like if I was going to recreate the picture of you right right now, I just want the hat to work. You know, I just wanted to say anchor. You know what I mean? Like I think if you solve text, you solve that issue too, right? So I think I could make I could probably make this design like I could in, you know, with any other tool where it's just like here, make that America's at the top and it just goes, OK, got you.

Play from 0:16:55 8:88:88 0:16:55 yeah. So I mean, it's like it's the type like the text itself, then it's the design of the text, because like I feel like the the design of the text is very limited. Sort of looks that I've seen, you know, and there are maybe maybe just people give up with Midjourney with text, and maybe that's why I haven't seen a bunch of it either. But I feel like I've seen the same five sort of like there's like a specific sans serif.

Play from 0:17:20 8:88:88 0:17:20 There's like a specific serif. There's like a specific. No, it's it's and then that's it. But. For anyone who's a designer on here and you just heard those terms, it either makes you shudder or bring back some trauma. Because, you know, there's nothing that gets scrutinized to me more than when I was doing design work than typography. It's like, no matter what, I don't like that font. And everyone hates, everyone likes different things.

Play from 0:17:45 8:88:88 0:17:45 And it's so annoying working in that world. Yeah. Yeah. Right? And I think that's the mesmerizing part of it. It's just like, even a typeface can look different without any character spacing versus, you know, shortening that up a little bit, tightening, you know, that space between the letters and all of a sudden it looks totally different, you know? And so you've got that, you've got the variability with the weight and you know, like, I think like that's where it's so You can nerd out over that stuff just like we do at Mid-Journey.

Play from 0:18:18 8:88:88 0:18:18 ah do a whole pod on typography if we needed to. And conspiracy theories apparently, you you and I, could go deep. I... Psyop, I mean, what are we doing? I think so at this point. I think that's it for the mid-journey updates. You know, like I think that's pretty much it for office hours. I will say though, maybe let's...

Play from 0:18:48 8:88:88 0:18:48 Yeah, let's jump into this real quick. So we were just talking before this and... It's just been one of those weeks where I've been generating a lot of images, mostly for like work stuff, but I hate IP code. And if you've been around here for a while, you know this. um And so I don't know what compelled me to do it, but I was just like, hey, look, let me try one of these other profiles. And I specifically thought, let me just try it and see if it runs it with my V7.

Play from 0:19:18 8:88:88 0:19:18 And I don't know if I'm going crazy, but I remember when you couldn't run those using V7, you had to change the model to V6. Because I remember that it was just like, I had to go in here and change this and then change it back, you know, and it's just like, okay, I get it. But I've gone in here and I've selected this one. You can see these are V6 codes here. Now, important note, because Rory identified this as we were kind of testing this out before we got on here.

Play from 0:19:49 8:88:88 0:19:49 These are not my global V6. OK, so if we go into personalize. You've got your V6 global and it wants you to swap. It will not run that on 7, but what I did notice though is it will run these other ones that I created these other profiles that were V6 and it will run it on the V7 model. ah So just like for you know purposes of doing this live.

Play from 0:20:19 8:88:88 0:20:19 So you guys believe me. Heh ah Let's just run this really quick. We'll do the same thing we just did. And what I'm going to show you here is two things. One, you can see I'm in 7. And then two, I've got personalization on, and I've got this one selected. Again, V6 right here. I'm going to run this.

0:20:21Live unlock: using V6 profile codes inside V7 (and what counts as an “image”)

Play from 0:20:46 8:88:88 0:20:46 It's running. Then you can see here, my global V7 is not on. So it's not coupled with that. It's running this, and then here's V7. Now, it also will let me, I can combine these too with the with these. So it still lets me select all those other ones. I could run these in combination, whatever I want to do. And I could do the same thing. But I thought that was interesting because I was just banging my head against the wall because I was generating a bunch of images again.

Play from 0:21:13 8:88:88 0:21:13 And I had to use my personalization code. And I'm running stylize 100. I'm already low. And I'm just thinking, this sucks. They need to hurry up and change this personalization, which they've talked. They also talked about that, guys, on Office Hours. personalization is coming and it's going to be a new system to determine your personalization. So you're not going to just pick this A and B anymore. One or two or skip and it's going to get away from this either warm or sort of like cold hue that is attached to it.

Play from 0:21:43 8:88:88 0:21:43 So thank God, but that's how I ran into this and so this is possible. Give it a try. This unlocks a lot of things for me now because I really liked a lot of my codes in V6 as I know you did and it's like and. I love everything about V7 outside of the personalization itself. So if I can get V7 quality using V6 personalization, sign me up for that.

Play from 0:22:09 8:88:88 0:22:09 me up. So, I mean. I didn't even change my v6 code like my v6 codes got to a point where I was like I don't even want to go update them like I just like them not gonna go hit anything else like it does exactly what I want yeah mean, look, I this is the V7. I mean, this is the V7 quality. mean, you get in the micro, yeah. So anyway, cool little unlock. ah It's kind of funny how we're finding little things every week now that we're back in the tool, um you know, and we discover these things.

Play from 0:22:38 8:88:88 0:22:38 But that's a fun one. Highly encourage you guys to try that one out, especially if you liked some of those passcodes. I think we all did V6. Definitely big big I was when you said it was like no it doesn't work this might because if you guys don't know this if you haven't been on here Drew's had some Drew's had some like weird features that only work for him It's like yeah, yeah I thought I was losing my mind there too, right? Because it was like you could mix mood boards.

Play from 0:23:03 8:88:88 0:23:03 You could combine multiple and that was right at the beginning and no one else could do that. I was like wait, no one else is like here. Like look, believe me here. And no one else could do it and then like two weeks later everybody else could do it is I don't know. like Drew's got like the golden ticket mid-journey account. They just like, they see him. The new stuff without telling him. I was on office hours and I asked, I was curious, how many images do we think the person that's generated the most images is generated?

Play from 0:23:36 8:88:88 0:23:36 They didn't know, but they did say no one's reached a million yet. Yeah, so he said, no I'm not, I'm only at, I'm right at 250. Really? I figured, I thought you were like at 200, like maybe a couple months ago. I was at, well, I also, there were like a couple of months where I wasn't generating much, you know? And then this last week, I was just telling you, I was like, I probably generated 10 to 15,000.

Play from 0:24:04 8:88:88 0:24:04 You know, I was just like crazy. But he was like, David did say, he's like, I know there are a couple of people with, you know, a couple hundred thousand or they're a good number of people with a couple hundred thousand, but he's like, no one's reached a million. Cause I was wondering about, was like, man, feel like maybe somebody's just a crazy asshole has reached a million, but... figured. I figured someone would be there. I mean, that's 83,000 a month.

Play from 0:24:30 8:88:88 0:24:30 So if you had to do if you kept up your current pace, right, you'd have to do, you know, for in a year, that would be if you did a million in a year. So two years, you'd have to do 40 something thousand a month. just say let's just say I'm at 250 flat right now and I want to get to a million. So 750 and let's say I gave myself. my God. A year to do it. How many images would I have to generate a day or a month?

Play from 0:24:56 8:88:88 0:24:56 Are you doing the math on this? I'm trying to do it in my head. 60,000 a month maybe in a year. 60 times. Now it should be, it should be 60. Hold on. divided by 12, which would be 62,500 a month. Yeah, you're right. Divided by. know. So you'd have to generate about 2,000 images a day.

Play from 0:25:24 8:88:88 0:25:24 It's a lot. It's a lot to do in a year or to finish up to get to a million. Dude, that's a 2000. That's and is, that, does that, do we know if the image is made? Does that mean like every, does that mean 2000 generations or does that mean like every generation is four? Do know what I mean? I think, yeah, that's a great question. I'm pretty sure every one is four. um We're going to try this just now.

Play from 0:25:53 8:88:88 0:25:53 So let's see, because this is, you know, for research purposes, we have to do this kind of stuff. 243.794. so if I run, let's just run this, this should be eight images, right? uh-huh and then till it's done just to check. 243794.

Play from 0:26:20 8:88:88 0:26:20 uh This is highly compelling right now. This is for the real ones out there. Yeah. 243.7. I they should... Okay. So that's... Oh. So yeah, that's interesting, bro.

Play from 0:26:46 8:88:88 0:26:46 So this is one generation versus four. Now that makes much more sense why I'm like, I feel like even though 243 is high, like I just, it just feels like it's been a lot more than that. And that does make sense, cause this would be eight. mean, just think about how many. I mean, you could get to a thousand pretty easily if that's the case, I guess, now that I'm thinking about it. like very, like very subtle, very strong, that counts as one then. Like as it's generating four.

Play from 0:27:12 8:88:88 0:27:12 So like things like that, remix, right? Probably. I would say that's it. It's because it's one, right? let's just do one and see. That's going to be... that'll be one. Just hit very subtle on one, see if it is one. True, true. And then, again, from compelling podcast stuff here, we're getting to the answers that everybody really wants to know.

Play from 0:27:39 8:88:88 0:27:39 So this is important. I'm sure someone on here that's listening has to have at least 100,000, too. Like, I know that. If you're here listening to us, you definitely have a good number. Okay. and then let's see if this upscale counts. going to be... there are... another thing Midjourney's upscale relatively fast in comparison to other upscalers.

0:28:07Upscale behavior confirmed; where Magnific/Topaz still help

Play from 0:28:08 8:88:88 0:28:08 dude, I mean, we got to give them credit. And honestly, the subtle upscaler, I mean, look, I know upscalers are, people are snobby about upscalers. But I think like just generally speaking, this is pretty good. mean, you know, I'm pretty happy with that. I mean, if I really want to make sure it's locked in, maybe go to Magnific or Topaz or something like that, but that's pretty good, man. And then let's see, the upscale did count.

Play from 0:28:35 8:88:88 0:28:35 So, okay. That's we got our answer. We know now. Speaking of that, I find there's an upscale hole in the marketplace right now. uh me, tell me more. So I feel like of all the upscalers that I've used, they all do something well, but not everything well. Like the thing that bugs me with Magnific is that like if I have text on anything and you use the creative upscale, like it messes the text up.

Play from 0:29:03 8:88:88 0:29:03 Right? Even if it was just a picture of you and your hat had the logo, it's going to like mess up the logo and mess up that stuff. Right? Like mask something. Yeah. Like that. But then the other side of it is like because Magnific does great stuff with texture and detail and all that other things. That's what I want. But then the other upscaler is kind of just soften everything and just make it bigger. But it won't mess the text up. It just won't add the details that I'm looking for.

Play from 0:29:30 8:88:88 0:29:30 So to me, there's no... I tried this new one called Loopa the other day. Yeah. it was... There is actually a really cool setting in there. Let me see. Actually, maybe I'll pull it up. Loopa. I tested it all for you guys so you know don't have to. I I did the $24 a month plan just to see. Yeah, you know, hey, save everyone $24. That's 100 % dude.

Play from 0:29:57 8:88:88 0:29:57 So why we do this? Because I'm like, you know what? No one else is doing it. I'll do it. Spell it for me too, and well, not just for me, spell it for everybody we got here. LUPA. So, like, there's the... this one I was doing on mid-journey image. They have this setting called realistic, so it'll take like your AI image and try to make it like more realistic, which was interesting.

Play from 0:30:27 8:88:88 0:30:27 All right, I don't know what's bugging out right now, but that's like... that was mid-journey. This is it with the realistic side, right? But you can go... they have a couple models. like they have a flux which is more like advanced control. The video is actually really decent. It just takes like, I did this Sora video, um if I was to compare it, you can see like it does video, like it's not, it's actually really good for video.

Play from 0:30:55 8:88:88 0:30:55 Like I found it to be like kind of awesome, but this took about 38 minutes to do the 10 second video, right? So it was good. I was impressed. I don't know if it's just running on Hope has API. Feels like there's some Magnific in here because of, you know, there's creative and precision, right? But there's different models. You can go up in resolution up to 6K. See if I have some other ones here that are actually like there was.

Play from 0:31:21 8:88:88 0:31:21 that says max in their pricing, max 13K res. So this one was interesting, right? This is like that realistic filter where it's like this was a mid-journey image and then like it makes it more realistic, right? Which is like, okay, like I don't know if I really want that for something, but it did one really well on one of these. situations it could be. Is this it? Yeah, this one.

Play from 0:31:47 8:88:88 0:31:47 No, I that's not the one. It was this one. Yeah, this one, right? Like, it screws up the food. Like, you can tell this is AI, but it screws up the food a little bit. And they're like, but it makes the people definitely look more realistic. This is where that mask dude. I mean, cause. There when you when you have these separate things like this, something in the foreground, something in the background. And they're not the same thing either, then this is a perfect example of like.

Play from 0:32:16 8:88:88 0:32:16 Oh, you know you can't control it. You know, like there you can't keep parts of it, but you should be able to. good, right? mean, like this, like for skin texture, right? Like this is decent and they're using this, they're using this creative, um the creative upscaler here. But I was, I was pretty impressed with just like this sort of realism one. Like I thought that was actually pretty good for, even though it changed the entire color scheme, which I didn't want it to do, but it made it.

Play from 0:32:44 8:88:88 0:32:44 Yeah. This is app.lupaupscaler.com in case you're curious. and this is pricing. So you can see I'm on the $24 a month one. I'm going to probably, I don't know how much longer. Apparently they have an API too. So I don't know. You can probably take this into somewhere else if you want to. mean, so that's super interesting. I might have to give that a try. There's also that, you know, Magnific Dropped Precision V2.

Play from 0:33:12 8:88:88 0:33:12 We could talk about that briefly too for folks wondering. um I'm not an upscaling expert by any means. Like I don't upscale outside of mid-journey too often, but um I like where this is at. So this is... This is with the precision upscaler. What's changed here is like you've got this version where it kind of breaks it down.

0:33:31Magnific Precision V2: Sublime vs Photo; smart grain and practical settings

Play from 0:33:39 8:88:88 0:33:39 So V2 sublime, the most versatile, this subtle creative touch. ah And I think out of my experience is really, really good. But this V2 photo, if you need something to be straight as it is, it's basically like dialing down creativity to zero, right? And in the creative function. So I think some of this is like. Yeah, it's new. It's also kind of like borrowed and taken from other things they've already created here.

Play from 0:34:05 8:88:88 0:34:05 But I was using this. I think this was with Sublime. Sublime is good. I like Sublime a lot. I like this too because I just added, you know, I wanted some grain in there and I wanted some sharpening in there. And, you know, here's the difference, right? So, well, actually this is, yeah, this is Sublime sharpened 40 % Smart Grain 10%. So this is different than what you see here, but...

Play from 0:34:32 8:88:88 0:34:32 solid. And for anyone who's wondering too on the Sublime thing, the difference between 2x and 4x is pretty big. Like in terms of like the detail I've noticed at least. I don't know if you notice the difference there. I'm curious about this too for you. When you take images from mid-journey, you upscale them in Magnific. Are you taking the non-upscaled version or the upscaled version? depends sometimes like it depends on what like if if mid journeys upscale looks really good i still go in there and do it just to see what it'll do but yeah it almost, can, like especially I find there's sometimes becomes trouble with the HDR and fractality aspect of it.

Play from 0:35:15 8:88:88 0:35:15 You gotta like really dial those down. If you're taking the upscale version from Midjourney in here, that's what I've done several times. But like I'm starting to kind of be more consistent with taking the non upscale in here and just going straight to 4X and you know, just doing everything there. because it just introduces less artifacts and it's not so restrictive because yeah, you get into the upscale in here.

Play from 0:35:42 8:88:88 0:35:42 starts, yeah, like the fractality in HDR specific, they're hard to kind of like really dial down because you might want some of that in the image, but you can't really control it once you bring the upscale version in here. Yeah, there's one thing that I think here's a pet peeve for anyone that's listening who's in product on any of these tools, if you are listening at all. Nothing annoys me more than when I drop something into one of these tools and it's like file size too big.

Play from 0:36:09 8:88:88 0:36:09 And I'm just like, have like an auto compressor feature or something like that. Going into like text to video stuff, like I do it on Kling and Minimax, it's just like, just compress it down to the highest like... quality that you can to then use it. Because then I have to go take it out. have to uh decompress this or take it down in size, re-export it, bring it back in. It's just so annoying. I end up not doing it half the time. It's like, fuck it, I'm not doing that.

Play from 0:36:35 8:88:88 0:36:35 But uh it's dumb thing, right? Dumb, dumb thing that just pet peeves me. I think Magnific, again, just still has the most sort of options to make something. And I like Mystic, too, but I use it on Weeby. Yeah. uh of, let's go. Let's segue. I think that's it for I mean, Magnet. I think we just wanted to showcase and let you guys know that there is that precision V2.

Play from 0:37:00 8:88:88 0:37:00 It's available pretty good. My my first take on it. I love the sort of like ultra detail and the smart grain in there. It's a nice touch. Well, stock Weavey man. What what what happened for for those of you that don't know? Weeby was acquired by Figma, which to me is a perfect match. is the like the exact sort of ethos of both of the companies and it's game on now.

0:37:13Weavy → Figma: why a 13-person team got acquired in 4 months

Play from 0:37:29 8:88:88 0:37:29 Like I think to me what's so interesting about this is number one, Weeby has been launched for four months acquired by mega company. And that's really, I think is as much of a story as anything else to 13 person company. think so too. 13 person company launched and acquired within four months, able to handle a really advanced, really like ever quickly growing user base with 13 people.

Play from 0:38:00 8:88:88 0:38:00 And they built this, if you had like sort of like a mixture of, like I'd say they were probably the closest AI tool community to Midjourney, where it's like they built with a community focus around it. And Discord is super active. I, you know, they're Lior, their founder will get in there and answer people like it's, you know, Neta over there too, like amazing at just like really like getting the community involved in stuff.

Play from 0:38:28 8:88:88 0:38:28 And I ask her questions and she helps. And it's like, they get back to me right away with certain things. I'm running a corporate training and I'm like, can we do like a demo account for some of these people? It's like done in 15 seconds. You know, like, so there is like this benefit to having this really small team, right? just that's what I enjoy about small companies either being the consumer or working for the small company is just the agility and the ability to like do the unscalable things because those are the things that people remember the most.

Play from 0:38:56 8:88:88 0:38:56 Yeah. And like, what I remember the most is just like being able to talk to them. You know what I mean? It's just like, you know, there's like Midjourney, right? I mean, the velocity and then, I mean, I don't know. I mean, there was was flora before them. Flora might have launched like a couple weeks ahead of them, but I know they were both in development at the same time.

Play from 0:39:25 8:88:88 0:39:25 Flora is like the, there was like tiers to it, like Flora is like the entry level, like most accessible, simple, easy to use, like kind of constricted learning on the tools. don't have to go that far. Weeby is like the mid ground where it's like, if you want to go a little bit crazier, you want to do some more stuff and then it's comfy. So it's like, Comfy is like the most extreme. Then it's like Weeby's like the watered down version of it, but still really, really good.

Play from 0:39:54 8:88:88 0:39:54 And then there's Flora, which is like pretty easy. Like anyone can use it and it's like quick and useful. So. lot of those tools popping up now. I did a post with Fuser not too long ago, very similar node, slightly different, right? It's just slightly different. ah But now you're starting, yeah, Runway added it, FreePic has added it or is adding it, Adobe, right?

0:40:00Aggregator era: Runway, Freepik, Adobe, node canvases, and UX moats

Play from 0:40:23 8:88:88 0:40:23 And so, yeah, it's fascinating to see how that has now become and kind of, know, oh Look, I'm going to give you a lot of credit here because I think you were doing this stuff months ago before I'd really seen anybody else doing too much of this. I mean, there's still not a lot, but you see it more now.

Play from 0:40:48 8:88:88 0:40:48 But I mean, you were doing this four or five months ago, and you were telling me too, even a couple months, you're just like, dude, this is the way things are going to be moving. And then sure enough, here we go, right? The velocity is taken off. You see the acquisition with Weevy. You're seeing, like we just mentioned, all these bigger companies just start to integrate this into their tool because they realize the effectiveness of this workflow and streamlining and running things from a scalability and efficiency standpoint and like the canvas and having everything in one place.

Play from 0:41:18 8:88:88 0:41:18 The tabs, obviously the subscription overload that we have just as consumers, just in general. But let alone on the AI side is out of control. then, you know, it's just, yeah, man, it's a real interesting story. And yeah, I think you're right. My experience with Weeby's been really awesome too. Great team over there. And yeah, man, I'm excited to see what's ahead there.

Play from 0:41:46 8:88:88 0:41:46 Because it's interesting because you see what happened, right? Like this, this is to me, this is like a a reaction to what happened in the market. Like once Google and ChatGPT and a few others really started like pulling away, you started to see the other tools. Like I think Korea was really the first to be like, OK, like, I don't know if we can keep up with this. Let's start adding other tools. And then it was like free pick was like gas pedal, everything in their Higgs field Higgs field video model.

Play from 0:42:15 8:88:88 0:42:15 wasn't that great, then before you know it, they have every other model in there. So it's like, now we have all these aggregator tools that are just pulling all the APIs in, but then it comes down to UI, UX, scalability in terms of marketing, and then how you can get people to continue to pay for this stuff. Because then it's like, you can see it being a price, a drop to the bottom. If every tool has an API, and then everyone can plug their tool in, then it's like, well, who has the best experience and who has the best prices?

Play from 0:42:46 8:88:88 0:42:46 So you're going to sort of see that to me, come down. But Weevy was always like to me when I saw it, was like, I can use everything. And it looks like a Figma canvas. And it feels like I'm used to designing with a compositor and then like being able to sort of like branch ideas and layers and like go in different directions, but not having to do like the Photoshop style where it was like, all right, let me like. duplicate all these layers, put them in a folder, click that off.

Play from 0:43:13 8:88:88 0:43:13 another, like if I wanted to test different things, it was such a hassle. And this was just like, go this way, know, branch it, go this way, branch it, go this way. Yeah. a pathway and you'll forget about the other pathways that you're already thinking you're going to go down. You know what mean? Yeah. But the other thing too that I like is that there's no, there's no like defined use for it. Like I can go and create our thumbnails. Like we like we've, you know, I put that video up last week of like sort of the direction that it goes when I create the thumbnails, which is just free creating, just go this direction, happy accident, cool, keep going there.

Play from 0:43:46 8:88:88 0:43:46 Or it's like, I can go build a tool that I can run with one click and like that's scalable. Right now what's cool. I think that's going to happen. I'm hoping. Well, once it gets integrated actually into Figma, I know Figma has API in, API out capabilities. So I think now that can be potentially maybe run as an agentic system, some of these tools that are built in Weevy.

Play from 0:44:11 8:88:88 0:44:11 I'm very interested because Figma has a lot of other capabilities too for what you can do with the designs and how you can sort of mold and maneuver in there. But I just like the match. It makes sense. um Yeah, I think there's a lot of people. Yeah. unbelievable. I mean, those are two of your favorite tools ever. So yeah, man, that's that's crazy. Yeah, it's man. So lot going on there. Maybe, you know, let's let's talk about Adobe for a second.

0:44:23Adobe Max recap: node workflows, Surface/Trace/Light tools, image→3D, camera moves

Play from 0:44:39 8:88:88 0:44:39 Adobe had their Max Conference. It was at the beginning of the week, right? Today's Friday. Yeah, it's the beginning of the week, I believe. A lot of updates there. mean, lots of updates there. I don't know, do you want to jump into anything specific there? ah Or is there like one or two things that stood out where you're just like, shit. Nodes.

Play from 0:45:06 8:88:88 0:45:06 It's like, yes, we understand. The other thing with the node-based systems too, I think if anyone here who's listening is a traditional creative, you're using traditional design tools, either you're using something like Photoshop or you're using ah any of the compositing softwares or things like Nuke or Houdini. It feels normal or After Effects. feels like something you've done before.

Play from 0:45:31 8:88:88 0:45:31 which is why it's familiar. It's not just paragraph and pray, right? Like for prompting, it's like, can do things like a little bit more hands-on. like Adobe, again, realizing this and I was just, people were just hitting me up from the conference. They're like, dude, look, they're coming for Weevy. And I'm like, there's big news coming next week. So like just, uh you know, just hang tight on that one. But you know, Adobe's got the perfect system for it. So they should be doing this.

Play from 0:45:58 8:88:88 0:45:58 They already have node-based tools, but yeah, there was. Surface Swap, this was definitely one of them that I saw, which was interesting. um Still, like, Photoshop's going to be the... or, like, Adobe's going to be, like, the precision tool. Like, that's sort of how I would see it. still? Like, cause this, look, I still love Photoshop.

Play from 0:46:23 8:88:88 0:46:23 I still love Lightroom a little. Yeah, maybe not Lightroom. I don't really use Lightroom anymore. I'm not really out taking photos, but I mean, Photoshop, UI is looking a little old, brother. Looking a little old, little old and a little complicated, especially with this new. sort of trend of, know, we're integrating AI and we want to, you know, double down on scalability and efficiency.

Play from 0:46:53 8:88:88 0:46:53 Well, to your point, what you were talking about earlier, just like the old way of using Photoshop or the current, even the current way of using Photoshop. I mean, it's just a lot of button up, you know, knowledge that you have to acquire to use all the capabilities in the first place, right? And then maybe the... how you go about doing it. There's just like all these little steps, right? Like it's crazy because it's I'll figure out how to do something in Photoshop that I've never done before and I'm proud of myself for it.

Play from 0:47:21 8:88:88 0:47:21 And I'll do it a couple of times and then I won't go into Photoshop for a couple of months. I've completely forgotten how to do it. You know what I mean? Like that's a problem. You know, maybe that's not a major problem because maybe the way they're looking at it they want people in these tools every day. But at the same time, I think like from just like getting things done, as quickly as possible, as easy as possible standpoint, this UI has got to change. This experience has got to change.

Play from 0:47:47 8:88:88 0:47:47 still a professional tool. I still think they have the people that are diehard Photoshop and have been using Photoshop for a long time. They're doing really good stuff. maybe there's a Photoshop light. I think there is Photoshop light in some of the things. They can really some of these features in there. I feel like I know the people that are doing real deal stuff need to have all this functionality, which is annoying. But it's a...

Play from 0:48:12 8:88:88 0:48:12 It is what it is. Like, used to have to use all this stuff, now I don't, and I forgot all of it. I'd have to go, like, refresh myself on everything. Um... just day. interesting problem for them, because they've just got so much. And I'm not saying they should nerf the capabilities, but they, I don't know. mean, some of the ways they've got to do things now, like with the Gen Fill, that was pretty straightforward and easy to do. They got a lot of these things too.

Play from 0:48:38 8:88:88 0:48:38 Like this looks like this is up here in this tab, which doesn't look hard to do. or difficult to find. I just think there's just a lot to find and a lot to do. And it's a tough problem to be able to like, I don't know, lay things out in a way that maybe you're sort of like really accounting for new users and it, you know, like everybody has to get new users. So if you're talking about getting new users, you got to make that experience not too overwhelming at the same time.

Play from 0:49:10 8:88:88 0:49:10 Yeah, no, totally get it. There's, to me there was always like, whenever I'd go back in there, there was a new feature and I was like, what? And then I'd have to go like watch a 15 minute YouTube video and try it like 30 times, you know? And I was like, okay, like that, yeah. But first you had to find the right YouTube video, which would then also take you time. You'd have to like dive into the video and see like, is this guy gonna talk about what I want him to talk about or not?

Play from 0:49:36 8:88:88 0:49:36 Nope, just wasted five minutes. So that was one of the cool things about the LLM stuff was just like, I was using that a lot with Photoshop. like, I wanna be able to do this. How do I do this in Photoshop? Give me the step-by-step simple clear instructions. Like walk me through this like I'm a child. And that's where it was like, this is great. This is the best way to learn it, because it broke down anything you wanted to do in the simple steps.

Play from 0:50:02 8:88:88 0:50:02 But this was another thing I think you were talking about, which was the light. Is this it? Yeah. There's like these are little things like this is the finishing side. This is my own opinion though. Like if everyone's gonna be using AI stuff on this post production stuff is gonna become so much more important than it already is. um Video and image, right? Like the better you can finish this stuff. You need like a finisher for if you're gonna do a real quality work, right?

Play from 0:50:30 8:88:88 0:50:30 Like that this to me is if you can do billboards, you can do stuff like this, you know, you can do big big print sort of campaigns like that, you need someone who's solid in these tools, right? Like that you can't just rely on AI to get you there. There's still a lot of tweaking that needs to be done. ah So this one's interesting. this the one where they move, where they're moving the light around, like the light source around?

Play from 0:50:57 8:88:88 0:50:57 so, yeah, I'm gonna try to find that. Yes, here. all right, yes. So this is, I like this though. This is what we've kind of, we definitely wanted a little bit of this. Okay, they're gonna take an image. Yep, here's your little orb. huh. And it's like real time like Korea, kind of. I was just sick. So then I think they can move, yeah, or there it is.

0:51:10Live lighting tweak (Light Touch) and perspective shifts; finishing vs. generation

Play from 0:51:22 8:88:88 0:51:22 They can change like, it's so cool. I mean, there's nothing that can't be done with AI image. mean, like, if you're going to hit me with, does it do hands right? I mean, at this point, just don't. Just don't even, like, I don't even know. off of the podcast now. So, I mean, this is, I really liked this idea.

Play from 0:51:49 8:88:88 0:51:49 Again, this is what we're looking for, right? Like this is the kind of stuff that we were always hoping for. Yeah. that was dope. So project this one, what is this called? or turn style? Okay. was this one's called light touch. This one is called turns. What is this one? Let's see what this one is. This is. I think this is image to 3D basically. Yes. which would be really cool, this would be, you know.

Play from 0:52:19 8:88:88 0:52:19 So think you can move stuff around within the image and then like also turn it and make it like 3D or like change the perspective of it. Yeah. So let's see how they're gonna do this. in Weevy, it was through that rodent, right? um Where you could take that, turn it into an object, and then basically for compositor, move this around any direction from an angle.

Play from 0:52:45 8:88:88 0:52:45 Yeah, there it is. Yep, yep. It kind of looks like it's what it's doing. I wonder if it keeps the same detail, though. uh Rodin would sort of take the detail down, so you could actually build a 3D model and then put it somewhere. So I guess with this, maybe the step here, the workflow here is you do this, and then they've got that harmonized thing they introduced where it matches the color grading.

Play from 0:53:15 8:88:88 0:53:15 and the lighting, is important. Now you can match the lighting if you need to or change the lighting. it's all... Let's see. they had an upscale in here too. There is an upscaler in there. use it to resolution boost or whatever the hell they call it. um See if they, if you scroll through this one, see if they have the, if they have the one of this, of the shoes, the sneakers one was to me was pretty impressive.

Play from 0:53:41 8:88:88 0:53:41 I don't know if they have it in here. Maybe not. There was one with with the, with sneakers and I was like, that's cool. um too. This is the Trace Array. I don't know if this is going to be the same example I saw. But it was basically taking like, I don't know, it showed some guy smoking a cigarette. And it got the cigarette out, but it also took away the smoke, right? And it was like, oh, OK. and stuff, which would be nice.

Play from 0:54:06 8:88:88 0:54:06 Yeah. So, all right. Let's see, is it going to match like... see, like, it's a thing when you're doing gen fill, I mean... Alright, so is it even like, is it just like an automated version of Gen Fill without a prompt, basically? Yeah, kind of feels like what it looks like. I want to see that smoke example. Yeah, here it is. Here's that smoke. This was the better example to me.

Play from 0:54:35 8:88:88 0:54:35 Huh. Alright. wasn't smoking. He's cooking something. you see all that. There's all that smoke detail here, here, here. covering him. all right. Legit. mean, Nano can do that fairly decently, but it's just nice to have it as a little... what's the word? A cursor that you can just drag and erase.

Play from 0:55:02 8:88:88 0:55:02 Yeah, I mean, so I mean, there's look, there's a lot of updates here. This uh show the node system. They make their stuff look so pretty, but I don't know how it's going to work. You know, like there's project scene it, this is image to three. What is that image to three new devs? Oh, here it is. Step into a world of 3d photography. This is the one where you can move stuff around within the image.

Play from 0:55:28 8:88:88 0:55:28 Oh. like, yeah, which is cool. Haven't seen that. Haven't seen that. good. Did they get to the point here where they're changing perspective as well? I think they might be. uh Let's see. That, yep, there it is. That's what I'm talking about. That's what we need. Just like remember we were talking about that year, two years ago.

Play from 0:55:54 8:88:88 0:55:54 What if you could just move the camera around? Geez. We knew it was coming and there it is. And what they say what this is three is this in Photoshop or is this in a different tool? Can't tell. Submit through new. Let see this. This doesn't look like photo. This looks like, what is this? That's definitely not Photoshop.

Play from 0:56:20 8:88:88 0:56:20 probably some 3D tool. But that's interesting. Project Frame Forward, what is this one? This is frame by frame video editing. project. um look, all those little updates you guys been doing, you know, over the last six months, we're just going to put it all into one update. But as Adobe typically does, they just hype this stuff and then we see it, I don't know.

Play from 0:56:50 8:88:88 0:56:50 Yeah, like eight months later, it's not like OpenAI or Google when it's like, here's VO3 available now. It's like, that's really annoying. point though that you make about drip feeding, yeah, I mean, it's a little bit annoying that there's like all these changes week by week. I mean, it's exciting in some ways. It also can feel overwhelming. But ironically enough, it's less overwhelming than get 20 tools, new capabilities at the same time.

Play from 0:57:15 8:88:88 0:57:15 Who's going to go and use all 20 of those capabilities right now and then use them every day from here on out? It's not going to happen. So it's just like you'd almost rather take a piece, understand how it works. Wrap your mind around it, figure out when and why and where you're going to use it, and then get the next thing, and then get the next thing, and then get the next thing, right? So I don't know. Yeah, that's an interesting thing. But yeah, there's plenty of articles here. This was not like a major thing that...

Play from 0:57:43 8:88:88 0:57:43 Is this... I don't know if I have the node-based thing, unless this is what you... Is this what you sent me? Well, this one's cool. Like, like this a lot. Like, this looks like something that could be very useful. Okay, let's go back to the beginning here. so you can sort of like take some stuff. Yeah, instead of the keys, it's now a bowl.

Play from 0:58:08 8:88:88 0:58:08 This was what I liked here. It like, let's move that over there. You know, it changes the perspective. Let's move this one over here, drop it in, match it. Like, I like that. little thing right there, that then again, I think. This is another little mini moat, right? Where it's like, again, okay, if everybody can create great images, you know, what are the things that separate?

Play from 0:58:35 8:88:88 0:58:35 Okay, taste and curation. Also the ability to just, how do you know where the right place to put those chopsticks is? Right? And how do you align something that maybe is purposefully symmetrical or asymmetrical in an aesthetic way, right? And then, you know, maybe depending on your request, maybe this from a client, how perfect should this look? This is something I'm dealing with right now. It's like, well, you know, I can create either one, but there's a whole different process for trying to create something that looks like from an editorial standpoint and something that looks like an everyday, candid, lived in, not staged aspect, right?

Play from 0:59:14 8:88:88 0:59:14 And so like, is a game, like this is another one of those little areas that I'm just seeing this for the first time where I'm just like, oh, that would require a creative mind or somebody that has that eye to be able to do these things and it also is a differentiator. So yeah, yeah, it is a cool one. I hadn't seen this actually. Let me save that one. I can pull these up. I found the node one. Let me pull this one up. Yeah.

Play from 0:59:39 8:88:88 0:59:39 So I'll pull this one up. So guys, yes, we are going in deep on the Adobe stuff. Cause I feel like you start to see some of these things that are big announcements and then you'll start to see mimic products, right? Like people will start to mimic this stuff. that's exactly right. Because we may mention these other things. I think the best way to think about it is agnostically, what is the capability itself? And then what does that mean? Because again, you've got several players in different sort of niches of this, and they're all kind of going to do the same thing, right?

Play from 1:00:11 8:88:88 1:00:11 They're not going to leave too many differentiators on the table, right? And that's what's still like is kind of cool about mid-journey. Adobe announced something like personalized models, but Mid-Journey launched personalization a long time ago. ah They launched style references a long time ago. You know, like these were things that just no one else was doing. Yeah, and that's why it's important to see this kind of stuff, I think.

Play from 1:00:38 8:88:88 1:00:38 Because you just see... Oh, here's the sneaker example. Yeah, like here's... Like this one, I was like, this is cool. I saw this before the smoking in the trailer, or the tractor one. I was like, you just drop that in and then rotate? That's cool. drop in a... Is that a PNG file that they're dropping in? And making just like a... It's just meshing it right there. That's just insane. oh cool.

Play from 1:01:05 8:88:88 1:01:05 Like these, these are all super interesting to me. Like I wanted to, you even got all this stuff. But I just, I'm looking forward to now that it feels like the, it feels like the what's it called is done. Like the, this real? Like, is this AI stuff real? And now it's like everyone's building products and everyone's updating products and everyone's taking direction with it. So like I'm into it. I'm into it now.

Play from 1:01:31 8:88:88 1:01:31 It's no longer cats out of the bag. Like you can't. hey, we weren't gonna talk about this, but I think it could be cool also. God, man, we're, we still got other things to talk about here. I mean, this is crazy. I mean, what's happened even in the week, but like, I was just gonna show this really quick. I don't know what people here know about 3D printing, but I think 3D printing in my mind is one of those things where it's like, it's cool, but I'm not buying my own 3D printer.

1:01:33AI → physical again: Womp and useful 3D prints (beyond desk toys)

Play from 1:02:00 8:88:88 1:02:00 Alright. I don't want to learn this. Is everything look the same? Is it all sort of like one color? Like what are the capabilities? How is it actually applicable? ah There's this company called Womp that will do this stuff for you. And it's printing in all these colors. And it just got me thinking about like this, remember we were just talking about before this episode, like this idea to tangible thing.

Play from 1:02:27 8:88:88 1:02:27 I'm looking at right now, like I'm in my office. I'll give you like a boring example. I've got, you know, these just plain white plastic light switch plate covers just like everybody else. What if I wanted to create something custom? I could do that with this. I could create my own unique thing, right? That is applicable. I mean, I think like a lot of things that I think about with 3D printing is like, oh, I could create like this little cool like collectible thing and set it on a desk.

Play from 1:02:54 8:88:88 1:02:54 But is it actually useful? But I think like this kind of thing where It's becoming more versatile and it's this idea of like putting an idea into motion, Like gifting, swag, apical, know, like changing boring things could be kind of interesting. Could be kind of interesting. So I don't know that. 3D print on demand? are you, do you just like drop in a render and it'll like prints and sends to you?

Play from 1:03:21 8:88:88 1:03:21 believe so. I believe so. This is really interesting though, because I always got trapped in the idea is like, what am I going to use 3D printing for? It's just like this cool thing of like I've done it and now I've, okay. But I think like if you could create things beyond just static things that sit still, that's where this really unlocks. then, you I don't know, like key cap covers for keyboard.

Play from 1:03:48 8:88:88 1:03:48 It'd actually be pretty fun. covers, lights, you know, like taking boring things and adding personal, you know, personalized curated touches to it, know, artistic creativity to it. video game controllers. I could see them doing a whole situation with that. That'd be like... I just saw something that reminded me of that. But hey, this is AI uh to physical product right here. physical product. I'm going to leave like we're getting close to time here.

Play from 1:04:13 8:88:88 1:04:13 um Do we want to talk about Pompeli at all? Yeah, I think so. um It's interesting. that requires a deeper dive too, because I think that, when I heard that, I instantly thought of you. was like, okay, Rory's probably pretty interested to see what this is. So let's do it live. I was using it the other day. It was very simple. Tell everybody what it is if they've not heard of this and who it's by and all the sort of anecdotes here.

1:04:18Google Pomelli: drop a URL, get brand-on-voice ad concepts fast

Play from 1:04:44 8:88:88 1:04:44 Google Labs experiment. So it's Google. It's basically you just enter your website and it's going to start to like drag and drop like creatives. So it's like you just put in your website. You can make some changes. You can edit it within there. ah But it's kind of impressive. I won't say the quality is crazy. Like it's not like, yeah, that's going to be like a winning like meta ad creative.

Play from 1:05:11 8:88:88 1:05:11 But the fact that it can get done this quickly. uh is pretty impressive. like you just go here, you enter your website. well, I guess in this one I already did stuff, but... of it I hadn't seen before was like just the ability to drop in a URL. Yeah, so I used Breeze here, which was like, know, it auto... I just uploaded the URL and it pulled the colors from the website. It pulled the typography from the website.

Play from 1:05:37 8:88:88 1:05:37 ah If we look at the business DNA, it pulled the colors, it pulled the tagline, it pulled the brand values, it pulled the tone of voice, it pulled the brand aesthetic, and then it gave a business overview. Then it pulled the images that were on the website. Basically, it took these and then it just created three specific categories.

Play from 1:06:05 8:88:88 1:06:05 I just built these. I'm like, okay, that's cool. It's using the font. It's using the product imagery. But you can go in here and edit these. You can edit the header. You can change this to something else. You can change the font. You can change the description. You can change the call to action. can also edit the image if you want to. You can fix the layout. So it's kind of cool.

Play from 1:06:33 8:88:88 1:06:33 Yeah, this is something. but I think like the easy but big heavy lift here is just the fact that you get all of this in one place instantly just with the URL dude. I mean, you're getting the typeface, the brand personality, the colors, you know, right there, which you know is sometimes kind of like just a pain in the ass to get going. And then this is getting you the zero to one phase of creating and iterating right away.

Play from 1:06:59 8:88:88 1:06:59 when they build out sort of like the depth of, and I don't know, I haven't been in here yet, but just looking based on that UI is just like, dude, and then you ultimately have like the ability to have like a Canva type thing in here. I mean, Jesus Christ, I mean, this is insane. Yeah, so let's see if we can just, let's just see if I gave it an idea. Hold the BreezeCan frame using a six millimeter setting on an iPhone for fisheye perspective.

Play from 1:07:33 8:88:88 1:07:33 Let's just say, let's just generate ideas. Let's see what that is. So this is like. Again, you can just like sort of, these were the ones that were just given to me. I didn't even prompt these. This is just like straight up 12 assets straight out of the website that they created. there was, yeah, so that was just curated for you. Now this is a specific idea. Now, the other thing too, once this is done generating, which I don't know how long this will take, but let's see.

Play from 1:08:01 8:88:88 1:08:01 this is just giving me, all right, let's just see, fuel your flow state. It's about two minutes left. Okay, so that was more so to like create a campaign than it was actually to prompt. So you just give it a campaign idea and it'll come up with like the fully, the product is first of all fitting in multiple daily nightly routines, focus, relaxation. I wonder how like... intense this is. just while this is running, if anyone was watching last week, right, and we talked about how to like, break things down and like not not steal things, but you know, use stuff as structure.

Play from 1:08:36 8:88:88 1:08:36 What are we asking for here if we're going to create campaigns, right? Fonts, colors, taglines, brand values, brand aesthetic, brand tone, business overview. This is like Yeah Yeah, yep whole thing is a system prompt. I'm thinking in Weevy guys at all times. and like that's the business DNA. This is everything you'd need to create like a, least a decent, like let's just see what the brand values say.

Play from 1:09:08 8:88:88 1:09:08 You know, innovations, third party tested, clarity, wellness. Like these are all ways to sort of like build into your system prompts or like the... context that you'd give. I'm saying most people probably know this by now, but this just brings it right home. This is like right here. It's as plain as day. It's like that's what they're doing. To then go and let's see. Did this uh... Did this not happen?

Play from 1:09:33 8:88:88 1:09:33 While we were... I probably screwed it up. Fuel your flow state? No. Nothing. Palm Peli. Not Not flowing. Compelay we're doing this live baby. Don't you know? Well, it does say, and it does say an experimental. New Google Labs experiment. So we'll see.

Play from 1:09:59 8:88:88 1:09:59 Just cool. Yeah. Interesting. um That's fun. I did want show this while I have the screen. was for the t-shirt, just so everyone can see. This is done. Done in here. Couldn't find it. I did use a Hezbollah t-shirt as a style reference.

1:10:04T-shirt workflow: face/style refs → Printify in ~1 hour

Play from 1:10:24 8:88:88 1:10:24 So good. uh It's basically just face swapping and then taking it using nano to say, take this... uh image, this design, put these people on that design and then make the text. Space Swap, Style Ref. face style, style ref. Then I put it on a t-shirt. Then I had it sort of got rid of like the textures, extracted it.

Play from 1:10:50 8:88:88 1:10:50 This was actually just a mock-up, but more so took it here, extract background to make it a PNG, right? So that you can take it and put it on t-shirts. But then I was like, all right, let's just put it on Jackson Dart himself and then see what that looks like. You know, in a couple of different photo shoots, obviously it doesn't look like him there, but hey, design a t-shirt, went to Printify. had it done in maybe like an hour. So this stuff, this is weavy, you know, this is what I'm gonna be able to do in Figma now.

Play from 1:11:21 8:88:88 1:11:21 Which I am amped about it. Well, uh where are you taking [name] tonight for Halloween? at Grandma's. hopefully around the suburbs here in Long Island, she's got her bat costume. So last year she was a flamingo, this year she's a bat. uh you know, she's really funny looking. And oh you have, know what I think about?

Play from 1:11:51 8:88:88 1:11:51 I think about whatever your daughters are doing, that'd be like if there was like, evil, not evil me, but like there's so many twin costumes. that I could think of that I would just be like, gotta somehow seed this in. Like the Shining, like those twins, like perfect Halloween costume. There's a ton of twins themes. I know, they have to do what they want.

Play from 1:12:17 8:88:88 1:12:17 I feel like I missed my window to control exactly what they wanted to wear. Last year was that last year because I really wanted to do that, that old lady. You know, they're dressed up as like elderly ladies and they're they're walking the little walkers with tennis balls. And my wife was like, no, Drew, no, next year, next year. And I was like, okay, next year. And then now they're just a no princess. We got to be Elsa. We got to be Elsa. We got to be Elsa. Second year in a row.

Play from 1:12:43 8:88:88 1:12:43 We're to be Elsa. So I always love, we went to the kids Halloween parade, saw some great costumes. You let New York run wild on costumes, right? And you're gonna get some good stuff, because you got a bunch of artists that will spend the time to make really impressive stuff. And it's, some of them are just so creative, and you're like, that's so damn good. Someone made this giant balloon animal costume for their kids.

Play from 1:13:11 8:88:88 1:13:11 It was like one of those balloon animal dogs, you know? make me a bicycle clown kind of thing. um I don't know. It was awesome. It was in like a red it was like a red cellophane type texture and they're in it and the and the face was like mesh. So like it was it just was the dog and I was like how the do you do that? um Some really good ones man like I crack up because the people are so creative and I love it.

Play from 1:13:43 8:88:88 1:13:43 That's why again. partially why it's my favorite. you want to see this other one for a little just a throwback. I feel like you you might appreciate this. One of my costumes. Have you ever seen the movie Vegas Vacation? Chevy. Chevy? Yes, exactly. There's... do you remember Nick Papagiorgio?

Play from 1:14:08 8:88:88 1:14:08 So I found this picture of my Halloween costume from college, where I made the fake ID. And I was a fake ID for Halloween. And I walked around the bars on campus when I think I was 18. And everybody let me in. it's like, this is the... this is it. Psyop to get in the door right there. Dude, that's what you gotta do sometimes.

Play from 1:14:34 8:88:88 1:14:34 You you have to be a little bit creative. You have to push the boundaries a little bit. I'm trying to see if I can find it here. Here it is. Dude, of course not. Why would I? You know? My mom was like, what are you for Halloween this year? I'm like, a fake ID. She's like, I don't even know what that means. I'm like, don't worry about it. It was so dumb, but it got me in...

Play from 1:15:01 8:88:88 1:15:01 Everywhere if there was like, know back in that time if there was like viral stuff, it would have been viral probably that I took it took 400 people took pictures with it, you know, it was everywhere. So that one was a that was fun. That was it Yeah, it was like there was There was that one and then one time in high school. We dressed up as a six pack of beer so my buddies and I got we had beer bottle costumes and then we built a six pack out of cardboard boxes and then we beer on it and they wouldn't let us in.

Play from 1:15:32 8:88:88 1:15:32 So they wouldn't let us into school. So then we wrote root really small on top. And then the principal is just like, get in, just go. Yeah. It was one of those faces like, whatever, just like you got unbelievable, go in. We're all sitting there like, huh?

Play from 1:15:59 8:88:88 1:15:59 Shut up and get inside. But I did love it. let's wrap this baby up. Let you guys go trick or treating. ah Rory, man, this is fun, man. We definitely had a busy one here. Hopefully we got more weeks like that. think, uh man, what is the saying? It's like the days are long, but the weeks are short, something like that.

Play from 1:16:26 8:88:88 1:16:26 It's kind of like that with AI too. Not just... newborns. ah But yeah, I mean, it's it's like that. ah I'm glad that we had like a lot of those connecting pieces today, though Midjourney. Let's go still rooting for you, man. We got I'm liking some of the stuff that's on on the table prior to V8. And I'm obviously excited about V8. Really, really want to see what that looks like.

1:16:28Wrap: “weeks are short” in AI; Midjourney says V8 is their most exciting yet

Play from 1:16:53 8:88:88 1:16:53 ah We should have mentioned this earlier, but I mean, we said it before. They said they're more excited about V8 than they've been any model previously. So not to hype this up too much. All we need is nano functionality and they are totally back in the game. Still the most aesthetically pleasing model out there. Add nano function, like nano function, right back in it.

Play from 1:17:23 8:88:88 1:17:23 that could be your floor. And then all of sudden it's like, okay. That's That's all it needs to be. And then rock and roll from there. But we'll see. We will certainly see. And you guys will tune in next week. Be a good costume if you were the nail and I was the foot.

Play from 1:17:50 8:88:88 1:17:50 And then someone else, maybe [name]'s like my tetanus vaccine that I had to get. yeah, yeah, yeah. Yeah, she's just a syringe. Yeah. my god. Yeah. It's great. as always everyone, like and subscribe damn it if you're still here. Tell somebody. yeah, tell your mom, tell your grandma. We need more grandmas for sure. Dogs, yeah, dogs. Yeah, yeah.

Play from 1:18:16 8:88:88 1:18:16 You watch the Mid-Journey Fast Hours podcast? No? wow. Yeah, you should like and subscribe while you're there too. But we'll catch you guys in the next one. Thanks for joining. Have a great weekend. See ya.